• Title/Summary/Keyword: 독립기념관

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A Study on the Influence of The Independence Hall of Korea's Service Quality to Customer Satisfaction and Revisit Intention (독립기념관의 서비스품질이 고객만족과 재방문의도에 미치는 영향 연구)

  • Lee, Yong-Hak;Lee, Eun-Young
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.477-486
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    • 2015

  • The purpose of this research is to identify the service quality of The Independence Hall of Korea, and to investigate what factors of service quality influence to the customer satisfaction and the customer revisit intention As a result of the study, service quality for The Independence Hall of Korea was proposed to be four factors of tangibility, responsiveness, assurance, empathy. It turns out that if the service quality of responsiveness and empathy provided by The Independence Hall of Korea improves, the customers' satisfaction would be increased, and If the customers are satisfied with the service, visitors' intention to revisit would be influenced. The result of the research suggests that the Korea Independence Hall should manage and control these service quality factors to improve customer satisfaction and revisit intention.

  • https://doi.org/10.5392/JKCA.2015.15.06.477 인용 PDF KSCI

사회

  • 한국석재협회
    • 석재인
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    • no.2
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    • pp.4-4
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    • 2003

  • 전북도청사 '포천석 대신 황등석 쓰자' - 독립기념관 '민족의 성지 맞나'

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