• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.117-126
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• 2017

This Study Focuses on the Customer Experience Story of Bandi&Luni's Centum City branch which Offers the Different Service Concept on the Competitive Book Selling Market. Bandi&Luni's Stands as one of the Largest Bookstore Chains that has 14 Offline Bookstores and an Online Bookstore Shop. The Purpose of this Study takes Lessons from the Unique Practices and Efforts of Bandi&Lunis's Online-to-Offline(O2O) Service and Service Design. In Order to Achieve this Propose, we Investigated the History, Service Concept, Value, and Performance of Bandi&Luni's from a Variety of sources and Reviewed the Previous Literatures of O2O Service and Service Design. In order to Offer Better Customer Experience the Service should be Designed from Customer's View and be Delivered through the Lifecycle of Customers. In a era of Big Data, IOT(internet of things), AI(artificial intelligence), The Service Design Innovation using Information and Communication Technology will be needed in order to Break down the Boundaries Between Online and Offline.

• The Journal of Society for e-Business Studies
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• v.13 no.2
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• pp.165-179
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• 2008

In this study we designed the killer services for the scene of bookstore in ubiquitous computing. To achieve this study, we have explored the unmet needs of employees and users in bookstores and examined whether the unmet needs could be served by the resources and capabilities of ubiquitous computing. Then we have extracted detailed killer services that includes value propositions and resource map by using statistical methodology. Finally, the killer services were designed to serve employees and users in bookstores with the service architecture. The result of this study will be applied to develop new business model in ubiquitous computing as the basic research.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.499-512
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• 2020

The development of the economy and network environment has a great impact on physical stores, and physical bookstores are gradually upgrading and transforming with the pace of the times. This study takes the modern bookstore under the concept of the third space as the research object. The purpose of it is to understand the needs of consumers for the space of the modern bookstores, explore the characteristics and development direction of them, which provides theoretical guidance for the follow-up development of the modern bookstore. Based on the concept of the third space and the theory of lifestyle shops and reorganizing theoretical investigation and prior research, the researcher extracts the characteristic elements of modern bookstores in line with the concept of the third space. Moreover, the research analyzes five bookstores opened in large-scale commercial facilities after 2010 as research cases. Through the analysis of the results, it shows that the modern bookstore is a multi-functional and compounded space which is gradually transformed from a single bookseller to a seller of selling lifestyle proposal. And through the analysis of big data to predict the changes in market consumption, we can find out the different needs of consumers, so as to carry out the targeted design of bookstore space and then improve the value of it. In the context of the co-development of economy and culture, the transformation of modern bookstores actually conforms to the change of consumer demand and realizes a virtuous circle.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.8
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• pp.3389-3404
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• 2012

Based on the case study methods, the study analyzes emergence and ensuing typology of global ebook platforms such as Google eBook, Amazon Kindle, iBooks Store. Global ebook platforms show adaptation process responding to rapidly changing digital technological envirment and it's fitness landscape. The critical elements in its emerging process are the distinct selection criteria, the degree of resource abundance and the search process based on open innovation. Based on these critical elements, the global platforms show speciation process, so called niche creation and are evolving into a variety of the typology based on the initial condition of key resource which makes the platform emerge and grow. Each global ebook platforms is evolving into open platform, hybrid platform, closed platform. Google eBook has openness and extensibility due to a variety of devices based on Android and a direct involvement of actors. Amazon Kindle has developed from a online bookstore and into the hybrid platform which have not only closed quality but also openness with ebook devices and mobile network. iBooks Store has developed into the closed platform through the agency model based on competitive hardwares and closed quality with iphone and ipad.