• Title/Summary/Keyword: 대행

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Conjoint Analysis of the Korean Floriculture Market for the Main Cut Flowers to Predict the Demand for Floriculture Plants (Conjoint 분석을 통한 주요 절화류의 소비 예측 분석)

  • Lim, Jin Hee;Shim, Myung Syun;Seo, Ji Yeon;Baek, Yi Hwa
    • Horticultural Science & Technology
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    • v.32 no.5
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    • pp.721-729
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    • 2014
  • This study was conducted to improve the consumption of floriculture plants by researching preferences of consumers for the main types of cut flowers. We analyzed the results of surveys, carried out by a company, that were largely about roses, chrysanthemums, and lilies. After departmentalizing consumers into groups and analyzing the results through conjoint and cluster analysis, we found that consumers showed a higher rate of use based on price and vase life than on flower color and flower shape in roses. The groups of rose consumers preferred a price of 1000 won, spray type flower shape, vase life of 7-8 days, and red flower color. In chrysanthemums, consumers showed higher rate of use for flower color than for vase life, flower shape, and price. The groups of chrysanthemum consumers preferred a price of 1000 won, standard flower shape, 16-20 days vase life, and yellow flower color. In lilies, consumers showed higher use rate for flower shape than vase life, price, and flower color. Lily consumers preferred a price of 2000 won, large flower shape, 4-7 days vase life, and yellow flower color. Thus, the major cut flowers (rose, chrysanthemum, and lily) all showed highest use rates in for vase life. These results highlight the importance of understanding the characteristics of consumer interests. They also emphasize that we should plan and create market-oriented and consumer-oriented products to improve the consumption of floriculture plants.

Press Activity toward the South by North Korea during the Korean War: Focusing on the Chosuninmin Bo and the Haebang Ilbo (한국전쟁 기간 북한의 대남한 언론활동: "조선인민보"와 "해방일보"를 중심으로)

  • Kim, Young-Hee
    • Korean journal of communication and information
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    • v.40
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    • pp.287-320
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    • 2007
  • This study was to look into the press policy and the related activities performed by North Korea in the South during the Korean War and to evaluate them. In order to understand the concrete contents of the activities and their characteristics, the two representative newspapers published in the South by North Korea at that times - the Chosuninmin Bo and the Haebang Ilbo - were reviewed and analyzed. North Korea operated broadcasting and started newspapers just after the possession of Seoul. and also performed various positive press activities - such as the distribution of the newspapers and periodicals of North Korea and U.S.S.R., putting the movies on the screen, and founding the weekly, etc. But the target of all the media were the same. It aimed to support Kim Il-Sung's scheme which intended to carry out the war successfully and to make the South under occupation Communism System by introducing the Northern law and system. The two newspapers, as agent of power, made only such a role to agitate and exaggerate the false things with unrealistic optimism. They intended to ideologically mobilize the South people and to affect on their perspectives and acts. However the media including the two newspapers being operated in the South during the war had not got the faith or the good response from the South people as an audience. Most of South Koreans were tired with their endless and one-sided propaganda, agitation and ideological enlightenment. It could therefore be evaluated that the press activities by North Korea in the South during the Korean War resulted with many limitations in ideologically organizing and mobilizing the South Koreans.

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The Spatial Networks and Network Factors of the Internet Display Advertising Industry in Korea (한국 인터넷 디스플레이 광고산업의 공간 네트워크와 네트워크 형성요인)

  • Rhee, Ji-Won
    • Journal of the Economic Geographical Society of Korea
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    • v.15 no.2
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    • pp.274-291
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    • 2012
  • Since the advent of the internet as representative of the development of information communication technology (ICT), information transfer forms have changed rapidly these days. In the new techno-economic paradigms, I would ultimately consider how spatial structures of a knowledge-based service industry have been altered dynamically. To delve into this background, this study conducts an empirical case study of the internet advertising industry, particularly, among the whole advertising industry. Therefore, the primary objective of this study is to identify dynamic characteristics of spatial networks among actors for knowledge creation in Korea's internet advertising industry. In addition, it also is to analyze the formative elements of spatial networks which would have an influence on constructing the space of new economic activities. There are multilateral approaches. This research is classified into types of actors such as inter-firm, intra-firm, and firm-customer, and categorized according to spatial ranges such as local, regional, global levels. In the meanwhile, formative factors of the spatial networks could draw a conclusion from two aspects: inter-firm networks in the process of business in the internet advertising industry, and individual networks in the nonoccupational aspect. Accordingly, the results of this study suggest that actors' networks of two perspectives would make mutually complementary relationships and create new relational spaces in the digital economy.

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Study compares to recognize the relationship of advertising ethics and promote consumerism: Focus on the cognition between South Korea and China consumer (광고윤리의식과 소비주의촉진인식 관계성 비교: 한중소비자의 인식을 중심으로)

  • Yu, Seung Yeob;Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.85-93
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    • 2013
  • This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

Bio-ethanol Production from Alkali Prehydrolyzed Yellow Poplar (Liriodendron tulipifera L.) Using Enzymatic Saccharification and Fermentation (알칼리 전처리 백합나무(Liriodendron tulipifera L.)의 효소당화 및 발효에 의한 바이오 에탄올 생산)

  • Shin, Soo-Jeong;Cho, Dae Haeng;Han, Sim-Hee;Kim, Young Hwan;Cho, Nam-Seok
    • Journal of Korean Society of Forest Science
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    • v.98 no.3
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    • pp.305-310
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    • 2009
  • Yellow poplar was selected a promising biomass resources for bio-ethanol production through alkali prehydrolysis, enzymatic saccharification and fermentation using commercial cellulase mixtures (Celluclast 1.5L and Novozym 342 mixtures) and fermenting yeast. In alkali prehydrolysis, 51.1% of Yellow poplar biomass remained as residues, which chemical compositions were 82.2% of cellulose, 17.6% of xylan and 2.0% of lignin. In alkali prehydrolysis process, 96.9% of cellulose, 38.0% of xylan and 5.7% of lignin were remained. Enzymatic saccharification by commercial cellulases led to 87.0% of cellulose to glucose and 87.2% of xylan to xylose conversion. Produced glucose and xylose were fermented with fermenting yeast (Saccharomycess cerevisiae), which resulted in selective fermentation of glucose only to bio-ethanol. Residual monosaccharides after fermentation were consisted to 0.4-1.4% of glucose and 92.1-99.5% of xylose. Ethanol concentration was highest for 24 h fermentation as 57.2 g/L, but gradually decreased to 56.2 g/L for 48 h fermentation and 54.3 g/L for 72 h fermentation, due to the ethanol consumption by fermenting yeast.

Correlation Analysis Between Terpene and Meteorological Factors at Artificial Coniferous Forest of Mt. Moodeung (무등산 인공 침엽수림에서 테르펜과 기상인자의 상관성분석)

  • Lee, Dae-Haeng;Kim, Min-Hee;Seo, Hee-Jeong;Min, Gyung-Woo;Kim, Seung-Ho;Seo, Kwang-Yeob;Jeong, Won-Sam;Kang, Young-Ju;An, Ki-Wan;Paik, Ge-Jin;Moon, Yong-Woon;Kim, Eun-Sun
    • Journal of Environmental Science International
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    • v.21 no.10
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    • pp.1221-1234
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    • 2012
  • There are many factors to influence the amount of terpene at the forest. However, it is poorly understood whether the amount is altered by meteorological factors. In order to study correlation analysis between terpene amount and meteorological(i.e., temperature, humidity, wind speed, solar radiation) and environmental factors(i.e., oxygen, carbonb dioxide) at the artificial coniferous forest of Chamaecyparis obtusa (site 1) and Cryptomeria japonica (site 2) nearby the $1^{st}$ reservoir at Mt. Moodeung, the research was executed during April to November in 2011. Forest density at site 1 was 1,692 trees/ha, being occupied with 87.2% of Chamaecyparis obtusa, higher than 925 trees/ha at site 2. Carbon dioxide at site 1 was in the range of 385~410 ppm in June, similar to at Anmyundo(395 ppm in 2010). Solar radiation has positive correlation with ambient temperature and inversely negative with relative humidity. Main species of terpene released were ${\alpha}$-pinene, camphene, ${\beta}$-pinene, cymene, ${\delta}$-limonene and camphor at two sites and terpene was more effluent at spring and summer than at fall. The large amount of terpene was emitted in the afternoon than in the morning under the influence of the wind speed and the topographical property. The terpene amount has positive correlation with relative humidity and oxygen, and negative with wind speed and soil temperature. Because correlations of ${\alpha}$-pinene and other terpene materials showed statistically significant within p=0.01. ${\alpha}$-pinene could be suggested as the basic material in explaining the amount of other terpene materials.

Effect of threats to anonymity on data reliability in internet survey (인터넷 설문조사에서 익명성 훼손이 응답에 미치는 효과)

  • Heo, Sun-Yeong;Chang, Duk-Joon
    • Journal of the Korean Data and Information Science Society
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    • v.22 no.4
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    • pp.785-794
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    • 2011
  • The population of internet users are rapidly increasing and the interest of the internet survey is also increasing. Recent years has seen a transition from traditional modes of data collection into internet survey. Some surveys are administered with mixed modes of traditional data collection methods and internet survey, and some surveys are conducted through internet only instead of traditional modes, such as telephone survey, postal survey, face-to-face interviews and so on. However, one of most crucial parts of a survey is the reliability of the collected data and internet survey is no exemption. Changwon National University has been annually conducting a survey of new students and transfer students with almost same contents of questionnaire. The survey is a longitudinal survey and it had been administered by paper-pencil surveys until 2009. In 2010 the survey was administered through internet. Every students has to login with student ID number and the last 7-digit of national identity registration number, and complete the 2010 survey before registration their courses. If they leave any question without being answered, then could not move to the registration site for courses. This study explores the distortion of responses using the new students survey of Changwon National University, which could occur when the survey responses are not confidential. We find that the distortion of responses occurs from the questions with social desirability pressure, pressure of winning favor with the researcher, and pressure of explaining their situations. There are no distortion of responses from the questions which are describing simple opinions or simple facts, for example, the place they plan to live while in school.

The Effect of Traffic Volume on the Air Quality at Monitoring Sites in Gwangju (광주광역시 대기오염측정소 주변 교통량이 대기질에 미치는 영향)

  • Lee, Dae-Haeng;An, Sang-Su;Song, Hyeong-Myeong;Park, Ok-Hyun;Park, Kang-Soo;Seo, Gwang-Yeob;Cho, Young-Gwan;Kim, Eun-Sun
    • Journal of Environmental Health Sciences
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    • v.40 no.3
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    • pp.204-214
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    • 2014
  • Objectives: Vehicular emissions are one of the main sources of air pollution in urban areas. Correlation analysis was conducted between air pollutants and traffic volume in order to identify causes of air pollution in Gwangju. Methods: Using traffic volumes and air quality monitoring data from 2002 to 2012 from nine stations (seven urban areas, two roadside areas), especially at three sites where traffic volumes were high, the correlation coefficients were obtained between air pollutants as PM-10 (particulate matter), $NO_2$, $SO_2$, CO and $O_3$ at the stations and traffic volumes near the air monitoring stations. Results: Due to traffic volume and distance between the station and the traffic road, concentrations of pollutants at roadside areas were higher than at urban areas, with the exception of $O_3$. The concentration of $O_3$ showed statistically significance with those of other gas materials as $NO_2$, $SO_2$, and CO in winter (p<0.001) and spring (p<0.05). During the period of October 7 to 20, 2012, excluding periods of yellow dust, smog and rainy season, the ratio of $NO/(NO+NO_2)$ showed the highest value 0.57 and 0.40 at Unam and Chipyeong of two roadside stations, followed by 0.35 at Nongseong with vehicular effects. The correlation coefficient between traffic volume and $O_3$, CO, $NO_2$ became higher when the data on mist and haze days were excluded, than when all hourly data were used in that period, at the three sites of Unam, Chipyeong, and Nongseong. Conclusions: Air quality showed a considerable effect from vehicles at roadside areas compared to in urban areas. Air pollutant diminishment strategies need to be aggressively adopted in order to protect atmospheric environment.

The Effects of Franchisor's Promotion Strategies on Food Service Franchisee Trust and Business Performance (외식 프랜차이즈 가맹본부의 프로모션 활동이 가맹점의 신뢰와 경영성과에 미치는 영향에 관한 연구)

  • An, Sang-Joon;Kim, Tae-Hwan;Chang, Jun-Suk
    • Journal of Convergence for Information Technology
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    • v.7 no.6
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    • pp.259-265
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    • 2017
  • This study reviewed the existing studies in order to set up a strategy that can achieve the trust and business performance of the franchisers, who are actually operating franchised business, breaking from the research trend centered around franchise headquarters and added the factors of the franchise headquarters' strategy for expanding franchises, including word-of-mouth communication and advertising & publicity and added the exercise of recruitment agency outsourcing, flagship store, recently utilized often as preceding variables to verify the causal relation between the trust of the franchiser and the business performance of the franchise. The implications of this study, it can be concluded that the government authority for the attraction of healthy franchises can continuously attract franchises and enter the market can continuously attract franchises by increasing the trust of the franchises, and powerfully investing and managing them for the effort through word-of-mouth marketing. It is expected that this study will be helpful in the establishment of a business strategy for forming a continuous relationship as well as the franchise head office's strategy for the recruitment of new franchises.

Performance of an Authentication Proxy for Port Based Security Systems (포트레벨 보안을 위한 인증 프록시 시스템의 성능분석)

  • 이동현;이현우;정해원;윤종호
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.28 no.8B
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    • pp.730-737
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    • 2003
  • In this paper, we present an efficient authentication proxy for IEEE 802.1x systems based on the port-based access control mechanism. An IEEE 802.1x system consists of PC supplicants, a bridge with authentication client functions, and an authentication server. For the network security and user authentication purposes, a supplicant who wants to access Internet should be authorized to access the bridge port using the Extended Authentication Protocol (EAP) over LAN. The frame of EAP over LAN is then relayed to the authentication server by the bridge. After several transactions between the supplicant and the server via the bridge, the supplicant may be either authorized or not. Noting that the transactions between the relaying bridge and the server will be increased as the number of supplicants grows in public networks, we propose a scheme for reducing the transactions by employing an authentication proxy function at the bridge. The proxy is allowed to cache the supplicant's user ID and password during his first transaction with the server. For the next authentication procedure of the same supplicant, the proxy function of the bridge handles the authentication transactions using its cache on behalf of the authentication server. Since the main authentication server handles only the first authentication transaction of each supplicant, the processing load of the server can be reduced. Also, the authentication transaction delay experienced by a supplicant can be decreased compared with the conventional 802.1x system.