• Journal of Fashion Business
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• v.9 no.2
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• pp.100-112
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• 2005

Although Korean first ladies are not very big in changes in their hair style, American first ladies have greatly influenced clothing as well as hair style, exercising their influence over the apparel industry and fashion. Historically, American first ladies' fashion tastes have been on the center of attention and taken the lead in fashion. Although Korea first ladies' hair style are not very new or sensible enough to lead the fashion among the public, they have a sense of fashion and some influence on women of the upper classes. Beauty artists creating first lady hair style are representative of the times and have great value to the research. However, this study will not concentrate on their research. This study will analyze Korea first ladies' hair style, examine hair design and hair technique in fashion in those days. This study intends to provide important materials for Korean beauty history that has not been established by systematically arranging fashion style in the times analyzed through first ladies' hair style. Also, this study aims at researching in the aspect of beauty aesthetic concept through analyzing Korea first ladies' hair style.