• Title/Summary/Keyword: 대학축제

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The Effect of College Festival Participants' Experience on Festival Satisfaction, Re-participation and Peer Relation Enhancement: Focusing on College Life Participation (대학축제체험이 축제만족, 재참가의도, 교우관계에 미치는 영향: 대학생활 참여정도를 중심으로)

  • Yang, Soung-Hoon
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.246-257
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    • 2019
  • This research aimed to verify possibly expanding college festival's performance to ordinary life. College festivals have consolidated student communities and created college culture. Recently, the festivals have been challenged for commercialization such as celebrity concert and company sponsorship. College festival is a text, which is based on ordinary college life and should served a role to restore college life. Pine & Gilmore's experience model was used to find that quality festival experience leads to satisfaction and satisfaction enhance peer relations. More participate school life, the better experience the festival program. Total 195 of questionnaires were administered to college festival participants and coding data were analyzed by regression and t test. Result found that College festival experience significantly affects festival satisfaction(H1), festival satisfaction affect re-participation(H2) and peer relations(H3). High level of school life participation group showed significant differences in festival experience and other variables in compare with low level group(H4). Theoretical /practical significances and research limitation were included.

A Design and Implementation of Local Festivals and Travel Information Service Application (지역 축제 및 여행 정보 서비스 애플리케이션 설계 및 구현)

  • Lee, Won Joo;Ahn, Jae Hyeon;Lee, Se Yeon;Lee, Hang Ju;Han, Ji Won
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.07a
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    • pp.239-240
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    • 2022
  • 본 논문은 안드로이드 플랫폼의 내장 센서 중 만보기 기능을 구현할 수 있는 걸음 횟수 센서(Step Counter Sensor)와 걸음 감지 센서(Step Detector Sensor), GPS 센서, Google Map API, 공공 데이터 포털 Open API를 활용하여 국내 여행지 및 국내 지역 축제 정보를 제공하는 애플리케이션을 설계하고 구현한다. 이 애플리케이션은 특정 걸음 수를 달성했을 때 국내 여행지를 무작위로 추천하여 추천 지역까지의 걸음 수를 카운트하는 방식으로 사용자에게 목표를 부여하고, 추천 국내 여행지 방문 및 축제 참여 기회와 성취감을 얻도록 한다.

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A Study on the Effect of the Service Quality of Local Festival on Visitors' Satisfaction (지역축제에서의 서비스품질이 참가자 만족도에 미치는 영향에 관한 연구)

  • Lee, Eun-Ji;Moon, Jea-Young;Kwon, Eun-Sil;Kim, Hyo-Kyung
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.07a
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    • pp.201-202
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    • 2019
  • 본 연구는 지역축제에 있어 축제참가자에 대해 긍정적인 영향을 주는 요인이 무엇인지를 알아보고자 한다. 지역축제의 경우 경제적, 환경적, 사회 문화적 영향을 받는다는 기존 연구들의 결과를 바탕으로 본 연구에서도 이러한 요인들을 반영하여 지역축제에서 필요한 서비스품질은 무엇인지를 알아보고자 한다. 본 연구는 이러한 결과들의 도출을 우리나라의 지자체에서 시행하고자 하는 지역축제에서 필요로 하는 전략의 방향을 정하는데 도움을 주고 수도권에 비교하여 낙후된 지방의 문화생활 발전에 기여하고자 한다.

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The Influence of Festival Service Quality on the Satisfaction and the Revisit Intention: Focused on Visitors of The Buan Masil Festival (지역축제의 서비스품질이 만족과 재방문의도에 미치는 영향 연구: 부안 마실축제를 중심으로)

  • Yoo, Hana HyunKyung;Kim, Ki Hyun;Kim, Mi Seong;Yoon, Yoo Shik
    • Korea Science and Art Forum
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    • v.26
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    • pp.221-230
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    • 2016
  • This paper is focused on the service quality of Buan Masil Festival. The objectives of the research were to explore whether or not the service quality of local festival affects overall satisfaction and revisit intention Data were collected using self-administered questionnaires at the 4th Buan Masil Festival on May 6-8, 2015. A total of 373 valid samples were used for the analysis. The results of the study indicate that service quality of program, souvenir, and facility lead to visitors' satisfaction, and visitors' satisfaction influenced revisit intention. The results concludes with a discussion of implication for future research.

Factors Influencing Visitors' Satisfaction in Local Festival - Case of Gigisi Folk Festival - (지역축제 서비스 품질의 방문객 만족 영향요인 - 기지시 줄다리기 축제 -)

  • Shin, Hyun-Bae;Park, Duk-Byeong
    • Journal of Agricultural Extension & Community Development
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    • v.25 no.4
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    • pp.199-210
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    • 2018
  • The concept of visitor satisfaction and service quality are notably two important concepts in marketing. Two concepts are important in addressing theoretical as well as practical issue for marketers and consumer researchers. The study aims to identify the factors influencing visitor satisfaction in local folk festival. Data were collected from 432 residents of festival visitors through structured survey questionnaires. Results showed that whereas program contents and staff were more like positively to affect visitor satisfaction, accommodation and amenity affected visitor satisfaction negatively. Therefore, in order to visitors' satisfaction, practitioners and policy makers need to develop program contents and staff ability.

Economic Value Measurement of Local Festival Using Improved Travel Cost Method (TCM): Focused on Gaecheon Arts Festival in Jinju, Korea (개선된 여행비용차이추정법을 이용한 지역축제의 경제적 가치측정: 개천예술제를 중심으로)

  • Yu, Jung-Sub;Lee, Jae-Dal
    • International Area Studies Review
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    • v.17 no.4
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    • pp.133-153
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    • 2013
  • This study was to estimate the economic value of Gaecheon Arts Festival in Jinju, Korea. To measure the value of the festival, improved travel cost measurement that applied new weight concept from the Travel Cost Measurement(TCM) proposed by Peares(1972) was used. The total value was evaluated to approximately 2,270.057 billion KRW. The result showed that travel cost items affecting on economic value of the festival were transportation, food and beverage, shopping, accommodation, amusement and entrance fee in order. The effect of accommodation due to the visitors' surplus was small, due to day trip participation trend??. Because accommodation, shopping and entrance fee, therefore, directly affect the regional economy, it is necessary for festival planning party to develop the program for tourist accommodation and so forth. Finally, this study will contribute to the development of local festivals through the more objective, clear comparison and measurement of economic value between local festivals using improved travel cost estimation method.

발명하는 사람들-제62호

  • Korea Women Inventors Association
    • The Inventors News
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    • no.62
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    • pp.1-16
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    • 2007
  • 2007여성발명축제/여성발명의 미래 우리가 책임진다/장애여성지식재산권교육 첫 실시/발행인 칼럼/한국 나노기술 세계수준/미국 특허출원 쉬워진다/심판관 면담도 인터넷 신청/국내 대학.공공 특허관리역량 선진국 기관 대비 45.8% 불과/특허청 상표 분석 중기 도움/장애여성 지식재산권 갖기 운동/2007여대생발명캠프/2007 여성발명축제/발명은 글로벌 시대를 여는 도전 정신입니다/내일을여는 멋진여성 허혜숙 중앙회장/장애인용자동차 특허출원 증가 추세/미래를 여는 여성발명교육의 발전 방향/'특허괴물' 국내서도 활동/고객 맞춤형 특허제도로 수정 '긍정평가'

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