• Journal of Digital Convergence
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• v.20 no.2
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• pp.185-190
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• 2022

The purpose of this study is to suggest library marketing strategies for Korean academic libraries to provide sustainable services at COVID-19 pandemic situation. For this purpose, development plans of academic libraries in Korea were collected and homepages of academic libraries in and out of Korea were analyzed. This study found that academic libraries in and out of Korea had taken various measures to meet disastrous situation and had kept up services for users to make use of collection, facilities, services and programs of libraries without being disconnected. As a conclusion, this study suggests reinforcement of basics and value marketing, space marketing, blue ocean marketing as library marketing strategies for providing sustainable services. This study can be used as a reference for academic libraries and librarians to sustain or extend library services. The marketing strategies suggested in this paper can be helpful for academic libraries to overcome pandemic crisis in Korea. As follow-up studies, an in-depth case study about academic libraries which develop and activate new services and programs in and out of Korea to face COVID-19, a study on developing in-depth strategies of various library marketing to stabilize library services are needed.

• Journal of the Korean Society for information Management
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• v.40 no.4
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• pp.95-121
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• 2023

This study aims to explore the combinations of services and technologies for academic libraries to use based on librarians' perception and establish effective service strategies accordingly. The literature review facilitated an understanding of Fourth Industrial Revolution technologies impacting the libraries. We discovered how technologies are transforming library services. We analyzed the academic library services to categorize their service structure. The survey revealed the necessity of introducing technology for each service category and the appropriate automation levels of services based on the perception of librarians. The survey results identified nine prioritized combinations of academic library services and technologies. Based on the analysis, we proposed the service-technology strategies for each category. This study has significance in exploring the potential for introducing and utilizing new technologies to enhance academic library services and exploring ways to combine services and technologies based on the common opinion of librarians.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.321-334
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• 2007

Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.287-314
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• 2022

The purpose of this study was to present a content curation strategy of the university library to support user learning and research. As a method to achieve the purpose of the study, first, the concept of content curation was examined through literature research. After that, implications were found by analyzing the cases of content curation services such as university libraries, national libraries, and content companies. As a result of the study, five strategies for successful content curation of university libraries were proposed: providing high quality contents, performing preemptive information service roles, keep content up to date, securing interactivity through user participation, and developing personalization algorithms.

• Journal of Korean Library and Information Science Society
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• v.34 no.3
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• pp.51-66
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• 2003

It is needed that academic libraries in Korea establish appropriate management strategies for their information services and organization development. Strategic plan can be an effective tool for those strategies. This study examined the concept and establishing process of strategic plan. And this study looked into the strategic planning of Indiana State University libraries as a case. As the result of research, this study provided some considerations for the establishment of strategic plans in Korean academic libraries.

• Journal of the Korean Society for information Management
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• v.22 no.4 s.58
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• pp.197-220
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• 2005

This research aims to explore faculty research support systems in university libraries, assess their service performance for faculty research, and suggest the need and roadmap for new service development. We perform in-depth analyses of not only the current university library evaluation criteria as part of the overall university evaluation criteria, but also ten university libraries in the United States and two university libraries in Korea. Thorough benchmarking studies reveal the problems of the current university library evaluation criteria in its advances and limitations of current faculty support service systems. Especially this research suggests to develop a one-stop service execution wheel for the roadmap for the faculty research support system which is based on customer relationship management(CRM) for one-to-one, mass-personalized services to the faculty.

• Journal of Korean Library and Information Science Society
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• v.34 no.1
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• pp.331-349
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• 2003

This study explores what kinds of strategies are appropriate for the academic libraries to upgrade their services and vitalize their organizational culture. The sources related to the organizational development theory and the organization of the academic libraries are gathered and examined for this study. And this study suggests the realization of team system the development of knowledge management and teaming organization culture, the establishment of strategic plan as the strategies for the organizational development of the academic libraries in Korea.

• Journal of the Korean Society for information Management
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• v.22 no.4 s.58
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• pp.111-128
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• 2005

University libraries have been facing challenges to accomplish both roles of traditional libraries as physical places and virtual libraries which service electronic resources effectively. University libraries need to establish a strategic plan as a positive tool for designing the future of university libraries addressing threats and opportunities at the same time. This study suggested the core elements be involved in strategic plans of university libraries through comparatively analyzing the actual documents of strategic plans of academic libraries in America, England, Canada and Australia. These strategic plans were divided into formal elements and content elements. In addition, this study presented the latest strategic plans of academic libraries such as UMI. OULS, UBCL, and USL. As a result of research, this study provided the directions and basic materials in order to establish strategic planning at university libraries in Korea.

• Proceedings of the Korean Society for Information Management Conference
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• 2014.08a
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• pp.203-207
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• 2014

아웃리치 서비스는 이용자에게 도서관에 대한 긍정적인 인식을 높이고 내부적으로도 새로운 활력을 불어 넣어주는 장점이 있다. 때문에 공공도서관 및 대학도서관에서는 이미 많은 선행연구와 사례들이 개발되어 왔다. 이 연구는 아웃리치 서비스에 대한 개념과 의의에 대하여 명확히 하고, 타관종의 아웃리치 서비스와 국내외 전문도서관 운영사례를 조사 분석함으로써, 전문도서관 아웃리치 서비스의 개선방안과 추진전략을 제시하는데 그 목적이 있다.

• Proceedings of the Korean Library and Information Science Society Conference
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• 2008.11a
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• pp.201-217
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• 2008