• Science of Emotion and Sensibility
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• v.10 no.2
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• pp.155-168
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• 2007

Social and psychological experiences in human-agent interactions are becoming more important than the task-oriented efficiency, as the influence of computer agents increases and human-agent interaction develops similarly with interpersonal interaction. Many previous studies aimed to increase social presence in human-agent interaction, in order to derive users' positive psychological experiences, by applying the factors of interpersonal communication to verbal and non-verbal communication of the agents. This study examined the effects of the exchanges of mutual self-disclosure, one of the most important communication acts in interpersonal communication, between users and interface agents. Users' attachment styles towards the perception of social presence, the evaluations toward the agents, user experiences, and the intentions for future interaction were also studied. The mediating role of social presence in dependent variables was, also, examined in this research. The results showed that exchanging self-disclosures with an agent increased the perceptions of social experience, friendly evaluations toward the agent, positive user experience, and the intentions for future interaction. Participants' attachment styles, also, affected the perceptions of the dependent variables. The effects of the exchanges of self-disclosure and participants' attachment styles were mediated by perceived social presence toward the agent. The findings of this study imply that the social and communicational aspects need to be considered in design of the agents seriously. The results also suggest that there may be differences in the psychological effects of agents on users according to the users' personality.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.453-458
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• 2020

Recently, it is difficult to communicate face-to-face during work due to corona. To solve this problem, various platform-type communication tools are being created. For this study, we surveyed office workers in the 2040 field to find out what tools they are using the most and what are the most difficult problems with their collaboration. According to the analysis, practitioners use familiar tools that they used frequently for their work, and during the collaboration, poor communication is the most difficult. In this study, we would like to identify the tools and uses that are currently being used by domestic designers and developers in collaboration, and suggest directions for solving problems.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.337-338
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• 2022

본 연구에서는 마스크 착용이 필수가 된 시대를 살고 있는 20대를 대상으로 하여 마스크에 대해서 어떤 인식을 가지고 있는지를 조사하여 그 인식을 유형화하고 유형별 특성을 알아보고자 하였다. 이를 통해 마스크를 착용하는 사람들이 어떤 생각을 가지고 마스크를 사용하는가와 어떤 제품을 원하는지를 분석하고자 하였다. 본 연구는 Q방법론을 사용하였으며, 분석에는 쿼넬 pc프로그램을 활용하였다. 마스크에 대한 인식유형은 3개로 분류되었다. 유형 1은 마스크를 늘 착용하며 마스크가 비언어적 커뮤니케이션과 착용자의 이미지에 영향을 미친다고 생각하는 '상시 착용 영향 중시형'이었다. 유형 2는 마스크를 세균을 막기 위해 착용하며 마스크가 부정적 영향이 크다고 생각하는 '기능 중시 부정 인식형'이었다. 유형 3은 얼굴을 가리기 위해 마스크를 착용하고 마스크 착용 시 사람이 젊어 보인다고 생각하는 '은폐 착용 긍정 이미지형'이었다. 본 연구는 20대만을 대상으로 하여 다른 연령대의 마스크에 대한 인식을 알아보지 못하였다. 향후 연구에서는 다양한 연령대의 마스크에 대한 인식을 알아볼 필요가 있으며, 인식유형에 따른 마스크 디자인 개발에 관한 연구가 이루어져야 할 것으로 생각된다.

• Archives of design research
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• v.20 no.1 s.69
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• pp.133-142
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• 2007

Unlike face-to-face communication, text-based communication by digital media has limitations that non-verbal elements are eliminated and social presence decrease. To overcome this problem, people try to find solutions which visualize emotion and situation by using emoticons, icons, computer language and so on. As most SMS users experience the failure of using emotions on the mobile phone, they need to make up for this point. In this study, we conducted research on the recent mobile fonts situations and surveyed users' perception on SMS fonts as to suggest solutions of expressing and visualizing emotions on the mobile phone, a representative media of personal communication. As a solution of reducing the failure, we conducted a survey on users' perception about fonts and the capability of the expressing emotions by fonts. The survey found that mobile fonts can be used as a method to express human emotion. As a finding, the shape of the font can be used as a method to visualize the emotion through text messaging. In future studies, such a method can be applied to variety of different personal media with the communication method based on text. Those studies can propose different usage for fonts in communication.

• 프린팅코리아
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• v.14 no.10
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• pp.70-71
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• 2015

세계 4대 인쇄 기자재 전시회 중 하나인 IGAS는 최신 인쇄, 디지털 관련 장비 및 소프트웨어를 볼 수 있는 국제 전시회다. 현재 인쇄산업의 다양한 솔루션을 볼 수 있는 동시에 인쇄산업의 미래를 예측할 수 있는 좋은 지리로 평가받는다. 이번 IGAS 2015는 'Print + Innovation, 인쇄 기술의 새로운 도전' 이라는 주제 아래 기술과 커뮤니케이션의 혁신을 목표로 최신 기술과 솔루션, 인쇄 산업의 미래 전망으로 이어질 혁신의 가능성을 글로벌 관점에서 제안하고 있었다.

• Journal of Korea Entertainment Industry Association
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• v.15 no.6
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• pp.23-33
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• 2021

Under the long-term influence of COVID-19, offline activities were interrupted and online communication became the main way. With the rapid development of Korean Wave and network information technology, there have been many entertainment communication platforms. Fans can communicate with stars and other fans and share information through entertainment and communication platforms. This can improve users' perception of the value of entertainment communication platforms, arouse emotional resonance and have a positive impact on users' platform recommendation intention. In this study, the influence of user interaction, identity and recommendation intention of entertainment communication platforms was investigated by questionnaire. The results are as follows: First, the interaction between fans and content has a positive effect on psychological and behavioral identity. Second, the interaction between fans does not affect their psychological and behavioral identity. Third, the interaction between fans and stars has a positive impact on psychological identity and behavior identity. Fourth, psychological identity and behavioral identity have a positive impact on community members' willingness to recommend. Behavioral identity plays a partial mediating role between psychological identity and recommendation intention. Based on the above analysis results, the present situation, limitations and future research directions of this study are put forward.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1216-1221
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• 2009

Media relations is one of the most important areas of PR in Korea. And PR business ethics is the cause of misunderstandings and complications in PR media relationship. Therefore, PR practitioners' perception about PR business ethics is important part. Along with the rapidly developing PR industry, the ethical aspects of PR are gradually being taken seriously in executing PR projects and activities. PR practitioners have the social responsibility to preserve media clean in media relations because they primarily keep various information of organizations. In order to guarantee peoples right to know and the free flow and the free flow of information, the PR ethics must be closely examined.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.461-468
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• 2021

The Chinese classic 'The Great Learning' presents a guideline in which direction we should go for the character education and the realization of a just society. It conveys the message, 'Everyone must remain at the level of goodness for our community based on training our own mind and body.' Goodness is a generic concept that means universal truth in the right direction. This study aims to present the direction of communication education for how everyone should stay in goodness. Communication education about goodness could be conducted as follows. Based on the theory of interpersonal communication and persuasive communication, first the abstract concept of goodness is understood, brainstorming and schema activity for the good are performed for true communication, and then the teaching and learning method combining debate, flipped learning, and writing could be utilized. It is difficult to provide communication education with the message of goodness with students who have grown up on the basis of comparatively cramming education. However, through communication using discussion, a paradigm shift in education will take place, and it will not only help form human relationships, but also recognize the importance of the meaning of the community in the society in which we live, and ultimately it will help foster character.

• Korean journal of communication and information
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• v.39
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• pp.102-139
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• 2007

This research studied how political online discussion participation and experiencing opinion disagreement during the discussion affect on civic attitudes(interpersonal trust and reciprocity) and civic participation through pretest-posttest control group experimental treatment. For results, first of all, online political discussion positively affects on civic attitude of participants, but it's effect was partial. Next, experiencing opinion disagreement can help to have rather improving civic attitude than reducing civic attitude. Finally, civic attitude consists of interpersonal trust and reciprocity acquired from online discussion also partially and positively affects on civic participation which is more affected by reciprocity than interpersonal trust. Regard to these effect of online discussion, civic attitude can be extended by participating political communication(discussion), and participating communicative associations lead to encourage civic attitude of them and function to reinforce social integration and social ties.

• Archives of design research
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• v.19 no.5 s.67
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• pp.303-312
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• 2006

The purpose of this study is to suggest theoretical basis of touch point analysis model in terms of an integrated marketing communications using one specific case study. Results of previous studies have shown several weaknesses. However, this study was carried out to overcome such a weakness. In order to perform this case study, one specific MP3 player was chosen with a market situation analysis. Compared to previous practical situation, the results of this study should be improved in that this model suggested a theoretical basis dealing with synergy effects as well as a correct understanding in consumer's purchase process. Based on the outcome of this study, we hope to see other similar studies which can be of help to the practical efficiency in integrated marketing communication.