• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.165-176
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• 2014

This study is directed to examine the most useful restoration strategies for turning the customers' dissatisfaction caused by unsuccessful spa service to the satisfaction through each fair factors and tries to suggest the practical schemes to cope with complaints and dissatisfaction of spa service customers by establishing the system dealing with customers' complaints. And this verifies the relationship between the alternative attraction and the intention of conversion as the action after the restoration from the unsuccessful services. Moreover, it analyzes the mediation effect that a formation of reliance through the restoration of unsuccessful services has. To achieve the purpose of this study, the subject got decided as women who are customers of private spa facilities situated in Seoul and Gyeonggi-do region for the purpose of skin care in 1 year recently. After understanding their experiences of complaining about the services, this study investigates the alternative attraction and the intention of conversion as the next action and the perception of fairness and trust in the efforts of Spa service business for recovery. As the result of verifying hypothesis, it is shown that the recovery satisfaction increases when the 3 points of the distributive justice, procedural justice, and interactional justice, which are the fairness factors of the effort to restore services according to the quality of service, are more positive. In the relation among recovery satisfaction, trust, the alternative attraction, and the intention of conversion, the result was that recovery satisfaction affects trust in positive way and alternative attraction in negative way. However, the positive and meaningful result came out in contrast with the hypothesis which predicted the negative effect of recovery satisfaction on the intention of conversion. Furthermore, it means that indirect effectiveness which carries trust and alternative attraction should be considered instead of the direct effectiveness that the recovery satisfaction affects on the intention of conversion. In this study, it can be interpreted that the combined increase of the trust and the alternative attraction makes the intention of conversion higher rather than the higher intention of conversion following the decrease of the recovery satisfaction in view of the result that the indirect effectiveness is high between the recovery effort and the intention of conversion. In the relation among the intention of conversion, trust, and alternative attraction, the intention of conversion got influenced in positive way and negative way by trust and alternative attraction respectively and trust influenced the alternative attraction negatively as well. It means the high quality of services or the recovery of services has a direct causation which carries conviction to the customers' intention of action.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.10
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• pp.2864-2872
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• 2009

This research had the following 3 procedures. The first step focused on the study of the selection attributes for the selection of family and fast food restaurant. The second process is to analyse the level of customer's satisfaction after visiting such family and fast food restaurants. And the in last phase the factor analysis was carried out in order to determine the attribute factors for the restaurant selection. After that the hypothesis was verified about which selection attribute has the effect on the customer satisfaction. The research hypothesises look like as follow.. H1 : the selection attributes of family restaurant has the positive effect on the customer satisfaction. H2 : the selection attributes of fast food restaurant has the positive effect on the customer satisfaction. For this research about 350 university students in Chongju area were interviewed. The result of this research would be the guideline in terms of the marketing aspects for the restaurant owners who are confronted with the severe competition, and also be the foundation for the future research.

• KDI Journal of Economic Policy
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• v.27 no.2
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• pp.123-154
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• 2005

Using Korean household data, this paper examines how consumption of durable goods is determined. Previous studies report that the standard Permanent Income Hypothesis (PIH), while being broadly consistent with non-durable goods consumption, provides little explanation for durable goods consumption. In this paper, we consider the (S, s) model as an alternative to the standard PIH. The (S, s) model predicts that, because of fixed adjustment costs, consumers make no adjustment to the durable goods stock until deviation from the optimal level becomes large. When the adjustments are made, the durable goods stock attains the optimal level. In order to test this prediction, we examine the intra-temporal relationship between non-durable goods and durable goods consumption and intertemporal changes in durable goods consumption, using data from the Korean Household Panel Study. The results show that, while the standard PIH is rejected by the data, the (S, s) model is not.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.389-397
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• 2014

Studies on switching intention have been one of the most interesting topics. In this paper we investigate empirically the factors influencing the mobile communication service switching intention. Our research model includes the relationship between 'switching intention' and 'habit', 'alternative attractiveness', 'present service satisfaction'. In addition, we try to find the effects that 'habit' and 'alternative attractiveness' give to 'switching intention' through 'present service satisfaction'. Finally, the moderating effects of 'handset subsidy' are examined. We analyze the model by Multiple Group Structural Equation Model. This proves that 'habit', 'present service satisfaction', and 'alternative attractiveness' give direct effects to 'switching intention'. And 'habit' and 'alternative attractiveness' give the indirect effects to 'switching intention' through 'present service satisfaction'. In addition, 'handset subsidy' has the moderating effects between 'switching intention' and 'habit'.

• Journal of The Korean Association For Science Education
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• v.28 no.8
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• pp.779-785
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• 2008

In this study, we investigated the role of a discrepant event from both cognitive and motivational perspectives in learning the concept of combustion. A preconception test, a test of response to a discrepant event, and a situational interest questionnaire were administered to 433 eighth graders. After learning the concept of combustion, the tests of attention, effort, and conceptual understanding were administered as post-tests. The reponses of 208 students who had been found to possess the target misconception were analyzed. The percentages of rejection and exclusion responses were relatively high compared to the previous studies about density concept, whereas a proportion of belief change was low. The results of the path analysis indicated that situational interest after presenting an alternative hypothesis had a direct effect and an indirect effect via attention and effort on conceptual understanding. Situational interest induced by a discrepant event directly influenced cognitive conflict after presenting an alternative hypothesis.

• Journal of Digital Convergence
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• v.10 no.7
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• pp.59-67
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• 2012

This study is to investigate the causality of participation motivation, self-efficacy, self-respect and ceaseless participation intention of college students who joined mind growth program. Based on the outcome of previous studies, hypothesis and research model of this article was designed, and subjects of authentic analysis were 88 college students in mind growth program. The conclusion of this survey thru fitness levels of path model and analysis of covariance with hypothesis verification is as follows. The higher participation motivation of college students who joined mind growth program is, the higher self-efficacy and self-respect are getting. The higher participation motivation and self-efficacy thru self-respect are, the higher ceaseless participation intention is getting.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.199-209
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• 2013

This study empirically investigates how the switching barriers influence the consumer's perceived intention to change his or her current favorite internet shopping mall. Drawing from switching cost theory, variables pertaining to trust, shopping mall service quality, product price, web page quality, switching barriers were examined to examine the consumer's behavioral intention to switch to another shopping mall. The interaction effect of consumer involvement was also included in the research model. The results of the study report that customer satisfaction and switching cost influence shopping switching intention, while the effect of attractiveness of the shopping mall was not significant in the statistical analysis. Furthermore, a moderating effect of consumer involvement was not found significant in the PLS analysis. The study demonstrates the shopping mall owners try to increase the customer's overall satisfaction and raise the switching barrier by providing mileage advantages, for instance.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.157-170
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• 2014

Professional coffee shops are trying to increase customers' satisfaction and to invite more customers by providing the differentiated services. The existing researches show that the effects which the physical environment in shops has on customers' satisfaction and word of mouth intention are appealing to people's attention. In comprehensively examining the studies related to the physical environment, they can be summarized into two main perspectives, that is, the direct effect that the physical environment has on customers' satisfaction, quality perception, and other customers' responses (purchase desire, revisit intention, etc.) and the indirect effect that the physical environment has on customers' responses by means of customers' emotion or value perception. This research established 4 hypotheses by sampling 321 customers of those who have visited professional coffee shops, and empirically analyzed them. The empirical analysis carried out the structure analysis of covariance by using SPSS 17.0 statistics package and AMOS 17.0. As a result of the hypothesis qualification, the other hypotheses excluding one little hypothesis were adopted. The one refused hypothesis is that the only symbolism of the environmental elements in shops doesn't influence the customers' emotion positively (+). This is considered as a very unexpected result, and yet many customers who visit coffee shops express the symbols of professional coffee shops using the expressions such as 'bean coffee shop' or 'star coffee shop', but these expressions seem not to influence customers' mind positively in practice.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.63-63
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• 2017

국내 경제상황의 어려움으로 인한 기업의 고용감소와 그에 따른 일자리 부족 때문에 청년 실업문제가 사회적 이슈로 대두되었고, 일자리에 대한 취업의 다른 대안으로 창업에 대한 관심이 고조되고 있다. 청년 일자리를 해결하기 위해서는 청년층의 중심이라 할 수 있는 대학생의 창업을 활성화할 필요가 있고, 이를 위해서는 다양한 분야를 전공하고 있는 대학생의 학문적 특성을 고려하여 대학생의 창업의도를 높이는 것이 필요하다. 해외의 경우 다양한 계층에 대한 연구를 통해 계층별 창업의도에 미치는 영향요인을 파악하고 이를 관련 정책 및 교육에 반영함으로써 창업의도를 지속적으로 향상시키고 있다. 본 논문에서는 현재 교양과목으로 이루어진 창업강좌를 수강하는 국내 대학생들이 전공에 따른 창업의지에 대한 생각을 살펴보고자 하며, 그들의 창업의지를 보다 고취시키기 위해 필요한 방안들을 도출하고자 한다. 연구방법으로 국내 창업교육을 받고 있는 대학생을 대상으로 설문조사를 진행하였고, 설문조사결과에 대한 신뢰성 및 타당성을 분석한 후 구조방정식을 통해 본 연구에서 설계한 가설을 검증하며, 가설 검증 결과를 분석하게 된다. 독립변수로는 잠재적 창업가의 특성을 파악할 수 있는 개인적 특성 요인(성취욕구, 위험감수성향, 혁신성), 환경적인식 요인(네트워크, 정부의 창업지원제도), 교육적인식 요인(창업강좌, 창업멘토링)을 선정하였고, 조절변수로서 대학생 전공(이공계와 비이공계), 그리고 종속변수로서 창업의지를 설정하여 연구모형을 구성했다. 본 연구를 통해 대학생들의 전공(이공계와 비이공계)에 따른 창업의지 확인과 함께 창업교육에 대한 교과목 설계, 목표설정, 학습 방향 및 방법들을 보완할 수 있는 기회를 얻을 수 있음을 제시하고자 한다.

• Proceedings of the KAIS Fall Conference
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• 2007.05a
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• pp.108-111
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• 2007

최근 현장타설 바닥판의 대안으로 강합성 바닥판을 이용하여 바닥판의 공용년수를 증진시키고 공기 단축 및 시공의 간편성, 교통흐름의 원활화등을 위한 연구가 활발히 이루어지고 있다. 본 논문에서는 기존 I형강 매입형 강합성 바닥판을 기본으로 한 새로운 형식의 초간편 강합성 바닥판을 제시하여 거동패널의 거동에 대해 연구하였다. 하부강판과 I형강의 용접량의 변화, I형강의 복부에 유공 유무, 유공의 위치변화에 대한 특성을 파악하였다 이때 H형강의 상부 플랜지는 강판과 용접된 것으로 가정하였으며, 가설시 합성전 단면에 대한 거동 분석이므로 하중은 강판, I형강, 콘크리트의 자중만 고려되었다. 연구결과, 하부강판과 I형강의 용접길이 변화시 전체용접에 비해 30%용접을 수행시 중앙부 단면에서 최대 휨 인장응력이 증가하는 결과를 보였으며, I형강 복부에 유공이 있을시 유공이 없는 경우 보다 처짐량이 약간 증가함을 확인하였다. 또한 I형강 복부의 유공 위치를 변화시킨 결과 거더패널 강바닥판의 거동에는 영향을 받지 않는 것으로 나타났다.