• Title/Summary/Keyword: 대기자

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An Exploratory Study on Customers' Individual Factors on Waiting Experience (고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구)

  • Kim, Juyoung;Yoo, Bomi
    • Asia Marketing Journal
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    • v.12 no.1
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    • pp.1-30
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    • 2010
  • Customers often experience waiting for buying service. Managing customers' waiting time is important for service providers since customers who are dissatisfied with waiting, secede from a service place at last. Not a few studies have been done to solve waiting time problem and improve customers' waiting experience. Hui & Tse(1996) identify evaluation factors in customers' behavioral mechanism as customers wait. That is, customers experience perceived waiting time, waiting acceptability and emotional response to the wait when they wait. Since customers evaluate the wait using these factors, service provider should manage these factors in order to minimize customers' dissatisfaction. Therefore, this study explores that evaluation factors of waiting are influenced by customers' situational and experiential characteristics, which include customer loyalty, transaction importance for customer and waiting expectation level. Those situational and experiential characteristics are usually given to service providers so they can't control these at waiting point. The major findings derived from two exploratory studies can be summarized as follows. First, according to the result from the study 1 (restaurant setting), customers' transaction importance has the greatest positive influence on waiting experience. The results show restaurant service provider could prevent customers' separation effectively through strategies which raise customers' transaction importance, like giving special coupons for important events. Second, in study 2 (amusement part setting) customer loyalty has large positive impact on waiting experience as well as transaction importance. This results show that service provider could minimize customers' dissatisfaction using strategies which raise customer loyalty continuously. This results show customer perceives waiting experience differently according to characteristics of service place and service itself. Therefore, service provider should grasp the unique customers' situational and experiential characters for each service and service place. It could provide an effective strategy for waiting time management. Third, the study finds transaction importance and waiting expectation level have direct influence customers' waiting experience as independent variables, while existing studies treated them as moderators. Customer loyalty which has not been incorporated in previous waiting time research is known to affect waiting experience. It suggests that marketing strategy which builds up customer loyalty for long period of time is also quite effective, compared to short term tactics to help customers endure waiting time. Fourth, this study reveals the importance of actual waiting time along with perceived waiting time. So far most studies only focus on customers' perceived waiting time. Especially, this study incorporates the concept of patient limit on waiting time to investigate effect of actual waiting time. The results show that there were various responses to the wait depending on how actual waiting time exceeds individual's patent limit on waiting time or not, even though customers wait about the same period of time. Finally, using structural equation model, conceptual path between behavioral responses is verified. As customer perceives waiting time, then she decides whether she can endure it or not, and then her emotional response occurs. This result are somewhat different from Hui & Tse(1996)'s study. The study also includes theoretical contributions as well as practical implications.

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소통+섬기는 마음: 세계 속 건강 -세계 최고의 장기 기증률, 스페인에서 배우다

  • Kim, Won-Hak
    • 건강소식
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    • v.34 no.11
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    • pp.42-43
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    • 2010
  • 우리나라 장기기증자는 선진국에 비교해 크게 부족하다. 이로 인해 실낱같은 희망을 걸고 장기이식 순서를 기다리는 대기자는 매년 증가하고 있다. 장기기증은 간이나 신장질환자의 치료에 투입되는 엄청난 의료비용을 줄여준다. 생명나눔 차원뿐만 아니라 사회적 비용 감소에도 기여하는 것이다. 외국의 장기기증 현황을 알아봄으로써 국내 적용 가능성을 점쳐보고자 한다.

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상반기 부동산 재테크 - 판교신도시

  • Yang, Ji-Yeong
    • 주택과사람들
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    • s.189
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    • pp.14-15
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    • 2006
  • 올해 분양 시장의 화두는 단연 판교신도시다. 판교신도시의 분양 시기가 임박하면서 청약통장 소지자들의 마음이 들뜨고 있다. 판교는 입지 여건이 뛰어나 청약 대기자들의 관심을 한 몸에 받고있다. 하지만 판교신도시는 블록별 분양 및 임대 아파트의 성격과 그에 따른 청약 자격, 전매 금지 여부 등 알아둬야 할 사항이 너무나 많다. 판교신도시의 성공적인 청약 전략을 짜본다.

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A Selective Message Synchronization Mechanism for Networked Virtual Environment (네트워크 가상환경에서의 선별적 메시지 동기화 기법)

  • Yun Chung-Ha;Paik Doo-Won
    • Journal of Korea Multimedia Society
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    • v.9 no.2
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    • pp.208-214
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    • 2006
  • Participants of a NVE(networked virtual environment) may have different hardwares and network environments, and to guarantee the fairness, messages of participants should be synchronized. A solution for the synchronization problem is to wait for a certain amount of time until the server processes the message. It is not easy to determine a suitable waiting period because of the trade-off between the fairness and the responsiveness. In this paper we propose a method to decide a waiting period by considering only the participants with small network delays and perform experiments for the performance evaluation. Experiments show that the proposed method leads to significant improvement of responsiveness, while retaining fairness.

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Uncertainty Evaluation of NOx Measurement in Ambient Air (환경대기 중 NOx 측정의 불확도 평가)

  • 임종명;이진홍;우진춘
    • Proceedings of the Korea Air Pollution Research Association Conference
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    • 2002.04a
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    • pp.141-142
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    • 2002
  • 대기환경 기준물질(criteria pollutants)은 NOx를 비롯하여 $O_3$, CO, SOx, PM 10, Pb 인데, 이러한 물질은 환경부에서 법적으로 규정한 대기오염공정 시험법에 따라서 분석된다. 대기오염공정 시험법이 충분한 과학적 근거를 갖는 분석법이 되기 위해서는 분석방법, 분석기기, 분석자 등에 의해 발생되는 불확실성을 최소화시키는 체계적인 관리가 필요하고, 분석기술의 발달수준, 측정분석의 요구수준, 새로운 국제 규격 통에 맞게 지속적으로 보완되어야 한다. (중략)

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