• Title/Summary/Keyword: 담론경쟁

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The Cultural Politics of Media Diversity: Moving Beyond the Marketplace of Measurements (미디어 다양성의 문화정치학: 측정의 자유시장, 그 울타리를 넘어서)

  • Nam, Si-Ho
    • Korean journal of communication and information
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    • v.51
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    • pp.136-155
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    • 2010
  • Media diversity, coupled with the logic of competition in the global media market, has become a fashionable yet unfitting lingo of media policy in Korea. Media diversity has been fenced in the neoliberal economic logic of market competition and so tamed to consumers' free choice in the market. It is within this context that this article attempts to problematize narrowly-defined, market-oriented, and measurement-obssessed funtionalistic approaches to media diversity. In doing so, the article provides a critical overview of various definitions of media diversity. It also reveals how certain definitions, justifications, and measurements are legitimized and normalized in the name of science and objectivity. The core argument is that reflecting a larger neoliberal, deregulatory turn in media policy, media diversity has shifted from the pluralistic principle of democracy to the matter of free market choice or the myth thereof. It then focuses on the ongoing debate between state interventionists and free market liberals over the relationship between media ownership concentration and content diversity. Finally, it puts forth some recommendations as to how media diversity ought to be reconsidered as reformers' cultural politics, rather than marketeers' science, and discusses implications diversity has for deepening Korean democracy.

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A study of discourses on remarriage of the widows during the enlightenment period -Based on newspapers and Shinsoseol- (개화기 과부개가 담론분석 -신문과 신소설을 중심으로-)

  • 전미경
    • Journal of Families and Better Life
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    • v.19 no.3
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    • pp.17-29
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    • 2001
  • This paper serves to analyze discourses on remarriage of the widows at the beginning of the modernization era or during the enlightenment period of Korea (1860-1910). The discourses of newspapers and Shinsoseol which are the text of this study have been analyzed with the qualitative research technique. The major conclusions that are derived from the study are as follows: First, intellectuals during the enlightenment period claimed the unfairness of the prohibition from remarriage of the widows with especially focusing on financial difficulty and life-long loneliness of the young widows. Second, permission of remarriage of the widows was explained not with the point of vies of individual life of widow, but with the point of vies of strengthening the international competitiveness. Third, the discourse claimed that the widow should hold the power of decision of remarriage. Forth, the discourse emphasized the etiquette of the wedding ceremony in remarriage of widows. Fifth, the point that the faithfulness was not easy for a usual widow to obey made the faithfulness noble ethical principle of Korea society.

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The Contribution of Place Marketing to Regional Development -A Case Study on Koyang, Kyongki-Do- (장소 마케팅을 통한 지역 활성화에 관한 연구 -고양시를 사례로-)

  • 김숙진
    • Journal of the Korean Geographical Society
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    • v.34 no.2
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    • pp.209-225
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    • 1999
  • 세계화는 각 도시들이 살아남기 위해 경쟁하지 않으면 안되도록 하였고, 이러한 담론 속에서 장소는 정말로 '상품화'되고, '소비'되며, '광고'될 뿐만 아니라 '판매'되는 대상으로 간주되었다. 새로운 도시성장전략으로서의 장소 마케팅이란 공공·민간 주체들이 기업가와 관광객 심지어 그 장소의 주민들에게 매력적인 곳이 되도록 하기 위해 주로 문화적인 전략을 통해서 지역의 이미지를 제고시키고 지역의 경제 활성화를 꾀하는 다양한 방식의 노력들이라고 할 수 있다. 고양시는 지역에 특화된 화훼산업을 기반으로 한 꽃 전시회라는 지역의 작은 행사를 '고양 세계 꽃 박람회'라는 장소 마케팅으로 발전시켰다. 이것은 지역 이미지 제고, 지역정체성과 시민단합에 매우 긍정적인 영향을 미쳤으며, 지역경제 활성화의 측면에서는 화훼업의 특성상 국내의 전반적인 경기침체와 같은 이상 변수로 직접적인 효과는 뚜렷이 나타나지 않았으나 장기적인 관점에서 경제적 효과가 커질 것으로 예상된다. 고양시의 사례 연구는 서구에서 발전한 장소 마케팅이 우리 나라에서도 적용될 수 있는 가능성을 보여주었다.

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A Cultural Analysis of the Varying Modes of Survival and the Particular Structures of Feeling among Young Adults in Contemporary South Korea in an Era of Fierce Competition and Widespread Social Uncertainty (불안정한 현실과 대면하는 이 시대 청년들의 삶에 관한 질적인 분석 '삼포세대', 그리고 '헬조선'이라는 호명에 대한 청년주체들의 체화된 대응과 관점을 중심으로)

  • Song, Dong-Wook;Lee, Keehyeung
    • Korean journal of communication and information
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    • v.84
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    • pp.28-98
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    • 2017
  • This work critically deals with the much unstable and fragmented states of young adults in contemporary Korean society. Nowadays, most of young adults in Korea have encountered much severe, uncertain, and 'hellish' socio-economic situations while their dreams of getting regular jobs are hard to achieve. This study aims to present a nuanced and detailed analysis of their sedimented feelings, variegated emotions, as well as embodied positions by utilizing in-depth interviews and critical explorations on their particular modes of survival.

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A Study of the News Coverage of Screen Quota (스크린쿼터에 관한 뉴스보도 담론분석)

  • Joung, Mi-Joung
    • Korean journal of communication and information
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    • v.35
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    • pp.147-178
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    • 2006
  • Screen Quota is very important topic at our whole society not only film industry. Moreover the opinions are sharply divided. So, journalism, at the objective and neutral position, has the responsibility to present objective field to discuss and neutral information. This script censoriously focuses that how Korean Journalism handles Screen Quota issue from the upper mentioned premises. The first point is Korean Journalism gives legitimacy to the Governmental persistence, which is fixing Screen Quota as a hurdle for the FTA settlement so that it should be reduced. Secondly, Korean Journalism has been reducing the importance of the Screen Quota issue as the problem of film industry itself own, describing it as combat between Government and Film Industry. Third, it describes the Screen Quota as a privilege granted to the Film industry only. Finally, it provides power to the point of view of the Government which insists to reduce the Screen Quota mentioning the superiority of the competitiveness of the Koran Films discriminatingly. In conclusion, I could not but define that Korean Journalism is only speaking for America and Korean Government especially about the Screen Quota issue which is divided sharply. What it means is Korean Journalism has not been providing not only objective information but also impartial dispute field to the public for the issue which has very importance socially. The news and discussions about Screen Quota shows that this issue is not free from the progress of FTA which includes the Screen Quota problem. Further on, it could be deduced that the discussion about Korean film industry has kept on focusing its topic to the choice of decreasing or maintaining Screen Quota. The cultural contents have been expanding its importance day by day. Endeavors to settle the enormous problems of film industry should be preceded to strengthen the competitiveness and to prepare against market opening. Consequently, to solve the problems of film industry, Screen Quota should be positioned as a protect policy rather than a remedy for every ill, at the same time all the possibilities should be considered especially for the problems that Screen Quota could not solve.

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An Exploratory Study on the Authenticity Discourse Strategies of Popular Music Audition Programs - Focused on - (대중음악 오디션 프로그램의 진정성 담론 전략에 관한 탐색적 연구 - <미스터트롯>을 중심으로 -)

  • Lie, Jae-Won;Kim, Won-Gyum
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.1-13
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    • 2021
  • This study explored the mechanism by which Trot gained a superior position in the broadcasting contents market after the TV Chosun audition program was broadcast. We analyzed the narrative structure of the program to determine what differentiation and popularization strategy the trot audition program took from the existing audition program, and analyzed in-depth interviews with music experts and interviews with the production team. appealed to viewers with a strategy that reversed the success strategy of existing audition programs. First, the strong/non-competent participants did not compete with each other, but rather the strong/skilled players competed against each other. This trot audition set the singing ability as a new 'discourse on sincerity'. Second, we broke away from the 'demon editing', which was considered essential for audition programs, took a strategy of excluding villains. Third, we broke the practice of audition programs that were supposed to show expertise in specific genres, such as idol music, hip-hop, and bands, and combined trot with various genres. Fourth, unlike previous audition programs that mainly targeted specific generations or genders, the strategy was to expand the audience by targeting various age groups. Fifth, it has formed a middle-aged fandom with a 'subtitle strategy' that uses subtitles well to arouse viewers' interest and help empathize.

The Politics of Space in Cultural Strategies of Japanese Local Cities (일본 지방도시의 문화전략과 '지역다움'의 논리)

  • Cho, A-Ra
    • Journal of the Korean association of regional geographers
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    • v.14 no.5
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    • pp.480-491
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    • 2008
  • Recent globalization and de-industrialization have caused intensive competition among places; hence, cities worldwide are pursuing regeneration and enhanced competitiveness through cultural strategies. Focusing on the cultural strategies of local cities in Japan, this paper reveals that the concept of "being-a-region" is key to cultural strategies, and explores what logic is inherent in such regional developments. Since the period of rapid economic growth, Japanese local cities have played the role of "Furusato(home) for Japanese." With the recent decentralization, "being-a-region" is now emerging as a powerful discourse for the cultural strategies of local cities. This idea of "being-a-region" can be largely defined as a region's special character or even an existential sense of place, but in fact it is political relationships among agencies that define the region. "Being a region" in Japan appears to extend to "being a nation." Thus, it would be necessary to focus on the power relationships that surround the concept of "being a region" when we deal with the meaning of region in relationships to cultural strategies of local cities.

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Critical Pedagogy of Space and the Reconceptulalization of Geography Education (비판교육학의 공간적 관심과 지리교육의 재개념화)

  • Cho, Chul-Ki
    • Journal of the Korean Geographical Society
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    • v.47 no.5
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    • pp.775-790
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    • 2012
  • This paper considers chronologically the discourse of space as one of key concepts in geography, and then argues that geography education ought to be the critical pedagogy of space. Recent social science including geography and education has more empathized the sociality and spatiality of space than the physicality of space, and argues that space is constructed socially. Thus, it has been considered that space is no longer empty container to be filled with social relationships, but is concerned with the production and reproduction of social relationships through political struggles with diverse meanings. Now, geography education has to examine the different ways which space has been conceptualized, and develop geography education as critical pedagogy of space that focuses on reading the multiple and contested nature of space.

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The Cultural Discourse of the Informational Education (정보교육의 문화적 담론)

  • Ko, Young-Man
    • Journal of the Korean Society for Library and Information Science
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    • v.35 no.3
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    • pp.79-92
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    • 2001
  • This study is an attempt to analyze the information problem and the informational education in information society through the two cultural paradigms of ‘system‘ and ‘life world’, which are used to interpret the social problems in modern age. Information problem concerns the individual problems such as reference and validity problem of information and social problems like paradox of information, information technology, and equal opportunity. From the discussion was deduced the fact that the informational education is the cultural media to arbitrate the conflict between the reasonable solution of the individual information problem in ‘life world’ and the control attempt by ‘system’ to cope with the social information problem. It is also indicated that the aim of the informational education is the information autonomy which can be built through the information literacy.

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Progamers' Labor Postmodern Mode, Modern Ethics (프로게이머의 노동 탈근대적 양식, 근대적 윤리)

  • Pang, Huikyong;Won, Yong-jin
    • Korean journal of communication and information
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    • v.74
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    • pp.7-37
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    • 2015
  • The study explores how the discourses on game addiction, which emphasize diligence and sincerity for labor and self-control, and professional gamers, who are trapped in pleasures of playing games in the virtual world, cohabit in Korean society. Progamers have grown from entertainment industry enlarged along with the current of the economic 'postmodernization,' mentioned by Hardt and Negri(1997; 2001; 2004). Hardt and Negri have elaborated on the economic postmodernization with the notion 'immaterial labor,' which blurs the line between economic (instrumental) actions and humane qualities as well as pertains to the potentiality of resistant practices against the power of modernity. From this perspective, progamers' labor is understood as 'affective labor,' an aspect of immaterial labor with the potentiality of resistance. However, meticulous examination of progamers' labor in this study reveals that progamers control their affects systematically, strategically, and rationally for their materialistic success. Progamers, while performing postmodern mode of labor, are subordinate to modern work ethics, which lead them to lose the potentiality of resistance. Consequently, while the discourses on game addiction and progamers outwardly form sharp contrast to each other, the two indeed are placed in tandem in the vein of modern work ethics of Protestantism.

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