• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.2
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• pp.274-287
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• 2019

Most corporations engage in Corporate Social Responsibility (CSR) activities. Consumers are aware of CSR activities in different domains and use the perception and evaluation in purchase decision making. This study reveals how the relationship between consumer perception about a fashion corporation's CSR activities and product evaluation (such as perceived expertise and attractiveness) affects behavioral intention. This study discussed implications for store designs depending on whether it is actively engaging in CSR communication. Two virtual fashion store images of modern or eco design were used as stimuli. The study was conducted from July to August, 2018 based on women in their 20s and 30s. We collected 154 eco designs and 157 modern design responses. The findings of the study show that consumer perceptions of CSR activities affected perceived expertise and attractiveness. Further, perceived expertise and attracti-veness led to purchase intention and time spent in the store. The store design variation had no differences in mean values of consumer perception; however, evaluation and purchase intention indicated that a varied store design emphasized different corporation capabilities.

• Bulletin of the Korean Space Science Society
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• 2009.10a
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• pp.30.3-31
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• 2009

"칠정산 외편"은 태양 태음 오성의 운행, 교식(交食), 태음오성능범(太陰五星凌犯) 등의 천문 현상을 추보하는 데 필요한 표(입성)[立成]와 계산법을 수록한 역법서이다. 최근에 우리는 칠정산 외편의 일식과 일출입 계산의 전 과정을 전산화하였다. 잘 알려진 바와 같이, 관측지의 위도와 관련된 두 입성-"주야시 궁도분 입성"(晝夜時宮度分立成), "경위시 가감차 입성"(經緯時加減差立成)-의 계산 기준점은 중국의 난징이다. 위도와 관련이 없는 다른 입성들 역시 회회력에 수록된 것과 동일하다. 그러나 외편법으로 구한 합삭과 식심 시각은 난징이 아닌 한양의 지방시 시각이다. 이 역설을 해결할 단서는 달의 평균 황경, 즉 태음 중심행도(太陰中心行度) 계산에 쓰이는 보정 상수에 있다. 이론적인 보정값, 즉 외편법의 입성 조성 원리에 부합하는 보정값($243^{\circ}58'$)과 "외편"에 기록된 실제 보정값($243^{\circ}44'$)의 차이는 한양과 난징의 시차(時差)에 따른 달의 황경 증가량과 대략 일치한다. 한양 기준의 합삭 시각을 구하려면 "외편"에 기록된 보정값($243^{\circ}44'$)을 적용하여야 한다. 반면에 이론적인 보정값($243^{\circ}58'$)을 적용하면 합삭 시각이 난징의 지방시로 계산된다. 이 발표에서는 "칠정산 외편"의 역원(曆元)의 차이에 따른 보정 상수 중에서 태음과 관련된 상수 네 개가 모두 일정한 규칙에 따라 한양의 경도에 맞게 조정되었음을 밝힐 것이다. 아울러 태음중심 행도 보정값과 관련된 선행 연구의 오류들을 모두 바로잡고자 한다.

• Science of Emotion and Sensibility
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• v.23 no.3
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• pp.79-90
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• 2020

The inconsistency in different sensory information causes virtual reality (VR) sickness. This research verifies whether the consistent sensory information reduces VR sickness within treadmill-based virtual reality. Furthermore, we examined the inconsistency between the visually perceived walking speed by optical flow in VR and the physically perceived walking speed in treadmill walking on VR sickness. In Experiment 1, participants reported VR sickness levels while experiencing an increase in the virtual reality. We compared the VR sickness level reported on the standing still condition with that on the treadmill-walking condition. Based on our results, less VR sickness and more sense of presence and immersion were reported on the treadmill-walking condition than on the standing still condition. In Experiment 2 and Experiment 3, the effect of inconsistency between perceived visual speed and perceived walking speed on VR sickness was examined. Interestingly, participants reported less sickness when the perceived visual speed was faster than the perceived walking speed, compared to when the sense of speed was consistent. These results imply that allowing participants to walk on a treadmill while experiencing virtual reality reduces VR sickness. Hence, the perceived visual-walking speed consistency is not necessarily required to reduce VR sickness.

• Korean Journal of Cognitive Science
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• v.17 no.2
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• pp.103-118
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• 2006

The main purpose of this paper is to investigate the effects of discourse topic and morpho-syntactic verbal information on the resolution of null pronouns in the Korean narrative text within the framework of the construction-integration theory (Kintsch, 1988, Singer & Kintsch, 2001, Graesser, Gernsbacher, & Goldman. 2003). For the purpose of this paper, two conditions were designed: an explicit condition with both a consistently maintained discourse topic and the person-specific verb modals on one hand, and a neutral condition with no discourse topic or morpho-syntactic information provided, on the other. We measured the reading tines far the target sentence containing a null pronoun and the question response times for finding an antecedent, and the accuracy rates for finding an antecedent. During the experiments each passage was presented at a tine on a computer-controlled display. Each new sentence was presented on the screen at the moment the participant pressed the button on the computer keyboard. Main findings indicate that processing is facilitated by macro-structure (topicality) in conjunction with micro-structure (morpho-syntax) in pronoun interpretation. It is speculated that global processing alone may not be able to determine which potential antecedent is to be focused unless aided by lexical information. It is argued that the results largely support the resonance-based model, but not the minimalist hypothesis.