• Title/Summary/Keyword: 다차원 척도

Search Result 305, Processing Time 0.03 seconds

Optimal Scaling and Partial Quantification in Multidimensional Preference Analysis (다차원선호분석의 최적척도화 및 부분수량화)

  • 황선영;정수진;김영원
    • The Korean Journal of Applied Statistics
    • /
    • v.14 no.2
    • /
    • pp.305-320
    • /
    • 2001
  • 다차원선호분석(mutidimensional preference analysis)은 여러 상품들에 대한 개인(또는 그룹)의 선호도를 알아보기 위한 분석방법으로 결과는 보통 2차원 그림으로 제공된다. 본 연구에서는 의미있는 두 가지 최적척도 기준을 제안하고 이와 연관된 행 및 열표시자를 유도하고 있으며, 아울러 사전지식을 반영하기 위해 부분수량화를 다차원선호분석에 도입하는 방법을 제시한다. 또한 본 연구에서 제시한 다차원분석기법들을 실제 인터넷 검색엔진에 대한 선호도 자료에 적용한다.

  • PDF

Multidimensional Scaling Using the Pseudo-Points Based on Partition Method (분할법에 의한 가상점을 활용한 다차원척도법)

  • Shin, Sang Min;Kim, Eun-Seong;Choi, Yong-Seok
    • The Korean Journal of Applied Statistics
    • /
    • v.28 no.6
    • /
    • pp.1171-1180
    • /
    • 2015
  • Multidimensional scaling (MDS) is a graphical technique of multivariate analysis to display dissimilarities among individuals into low-dimensional space. We often have two kinds of MDS which are metric MDS and non-metric MDS. Metric MDS can be applied to quantitative data; however, we need additional information about variables because it only shows relationships among individuals. Gower (1992) proposed a method that can represent variable information using trajectories of the pseudo-points for quantitative variables on the metric MDS space. We will call his method a 'replacement method'. However, the trajectory can not be represented even though metric MDS can be applied to binary data when we apply his method to binary data. Therefore, we propose a method to represent information of binary variables using pseudo-points called a 'partition method'. The proposed method partitions pseudo-points, accounting both the rate of zeroes and ones. Our metric MDS using the proposed partition method can show the relationship between individuals and variables for binary data.

Multidimensional scaling of categorical data using the partition method (분할법을 활용한 범주형자료의 다차원척도법)

  • Shin, Sang Min;Chun, Sun-Kyung;Choi, Yong-Seok
    • The Korean Journal of Applied Statistics
    • /
    • v.31 no.1
    • /
    • pp.67-75
    • /
    • 2018
  • Multidimensional scaling (MDS) is an exploratory analysis of multivariate data to represent the dissimilarity among objects in the geometric low-dimensional space. However, a general MDS map only shows the information of objects without any information about variables. In this study, we used MDS based on the algorithm of Torgerson (Theory and Methods of Scaling, Wiley, 1958) to visualize some clusters of objects in categorical data. For this, we convert given data into a multiple indicator matrix. Additionally, we added the information of levels for each categorical variable on the MDS map by applying the partition method of Shin et al. (Korean Journal of Applied Statistics, 28, 1171-1180, 2015). Therefore, we can find information on the similarity among objects as well as find associations among categorical variables using the proposed MDS map.

An Enhanced Multidimensional Scaling Technique Combined with Clustering Results for Knowledge Domain Analysis (지적 구조 분석을 위한 군집분석과 다차원척도법의 결합 방안)

  • Lee, Jae Yun
    • Proceedings of the Korean Society for Information Management Conference
    • /
    • 2010.08a
    • /
    • pp.3-6
    • /
    • 2010
  • 연구동향 분석이나 연구영역 분석에서 널리 사용되고 있는 다차원척도법은 표현할 개체의 수가 많을 경우에 군집분석 결과와 잘 결합되지 못하는 단점이 있다. 이를 해결하기 위해서 군집분석과 다차원척도법을 결합하는 새로운 방법을 제안하고 실제 사례에 적용해보았다.

  • PDF

A Study on the Reliability and Validity of a Korean translated Multidimensional Experiential Avoidance Questionnaire (한국어판 다차원적 체험회피 질문지의 신뢰도 및 타당도 연구)

  • Jung, Ji-Hyun
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.1
    • /
    • pp.517-526
    • /
    • 2018
  • The purpose of this study was to translate and examine the reliability and validity of Multidimensional Experiential Avoidance Questionnaire (MEAQ) developed by $G{\acute{a}}mez$, Chmielewski, Kotov, Ruggero, and Watson. 285 college students completed the MEAQ. Exploratory factor analysis supported the six factor structure of the 50 items. Internal consistency of 50 items was .91. 315 college students completed the MEAQ. Confirmatory factor analysis confirmed six factor structure of 50 items. 275 students of them completed also Acceptance-Action Questionnaire II, White Bear Suppression Inventory, Toronto Alexithymia Scale, Neuroticism, avoidant coping, CES-D, Beck Anxiety Inventory, Psychological Well-Being Scale, Satisfaction with Life Scale. Correlations between MEAQ and these scales supported the convergent, discriminant, and criterion-related validity.

Evaluation of Textile Images by Multidimensional Scaling Method (다차원 척도법을 이용한 의류소재 이미지의 평가)

  • 이정순;신혜원
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
    • /
    • 2002.05a
    • /
    • pp.295-299
    • /
    • 2002
  • 본 연구에서는 피륙의 물리화학적 특성에 의해 결정되는 촉감, 태 이외에도 색채, 무의 등 여러 요소들의 영향을 받아 복합적으로 표현되는 의류소재의 총체적인 개념인 의류소재 이미지는 어떤 것들이 있으며 이러한 이미지들은 어떻게 분류될 수 있는지를 알아보기 위하여 의류소재 이미지의 평가를 위한 축을 개발해 보았다. 1995년부터 2000년까지의 Texjournal과 인터패션플래닝에서 발간되는 98/99FW부터 0255까지 트렌드 북에서 소재를 설명하는 형용사를 조사하여 유사한 형용사를 통합 처리하여 87개의 형용사를 최종 추출하여 형용사쌍을 만들고 소재 자극 없이 형용사쌍이 주는 소재이미지만을 가지고 쌍비교법을 통해 유사성을 7점 척도로 표시하도록 하였다. 얻어진 결과를 다차원척도법을 이용하여 분석하여 87개의 형용사의 평가차원을 살펴보았다. 의류소재 이미지를 평가하는 축을 다차원 척도법을 이용하여 개발한 결과 '남성적-여성적', '새로운-낡은 듯한', '캐주얼-클래식', '모호한-정돈된'의 4가지 차원의 8개축이 개발되었다.

  • PDF

세그먼트 변화를 추적하는 다차원척도법

  • 김주영
    • Asia Marketing Journal
    • /
    • v.1 no.4
    • /
    • pp.1-23
    • /
    • 1999
  • 포지셔닝맵은 마케팅전략의 핵심인 STP전략을 세우는데 유용한 도구이나 포지셔닝맵을 그리기 위해서는 여러 가지 분석도구를 혼합하여 사용하여야 하였다. 본 논문에서는 완벽하지 않은 소비자 pick any/N자료와 상표의 특성자료를 이용하여, 세분시장을 모델 내에서 구분하고, 이들의 이상점을 찾아주고, 나아가서 시간의 흐름에 따라 이상점의 변화를 찾아주면서 포지셔닝맵을 그려주는 새로운 external 다차원척도모형을 제시하고 있다. 모델의 성과를 확인하기 위해서 차원의 변화, 세분시장변화, 상표구성의 변화 및 소비자표본의 변화를 임의로 만들어서 가상의 자료를 통해서 검증하였다. 실제로 사용해 보려면 저자의 홈페이지에서 프로그램을 다운 받을 수도 있다.

  • PDF

Visualizations of Asymmetric Multidimensional Scaling (비대칭 다차원척도법의 시각화)

  • Lee, Su-Gi;Choi, Yong-Seok;Lee, Bo-Hui
    • The Korean Journal of Applied Statistics
    • /
    • v.27 no.4
    • /
    • pp.619-627
    • /
    • 2014
  • Distances or dissimilarities among units are assumed to be symmetric in most cases of multidimensional scaling(MDS); consequently, it is not an easy task to deal with asymmetric distances. Current asymmetric MDS still face difficulties in the interpretation of results. This study proposes a simpler asymmetric MDS that utilizes the order statistic of an asymmetric matrix. The proposed Web method demonstrates that some influences among objects are visualized by direction, size and shape of arrow to ease the interpretability of users.

An Efficient Multidimensional Scaling Method based on CUDA and Divide-and-Conquer (CUDA 및 분할-정복 기반의 효율적인 다차원 척도법)

  • Park, Sung-In;Hwang, Kyu-Baek
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.16 no.4
    • /
    • pp.427-431
    • /
    • 2010
  • Multidimensional scaling (MDS) is a widely used method for dimensionality reduction, of which purpose is to represent high-dimensional data in a low-dimensional space while preserving distances among objects as much as possible. MDS has mainly been applied to data visualization and feature selection. Among various MDS methods, the classical MDS is not readily applicable to data which has large numbers of objects, on normal desktop computers due to its computational complexity. More precisely, it needs to solve eigenpair problems on dissimilarity matrices based on Euclidean distance. Thus, running time and required memory of the classical MDS highly increase as n (the number of objects) grows up, restricting its use in large-scale domains. In this paper, we propose an efficient approximation algorithm for the classical MDS based on divide-and-conquer and CUDA. Through a set of experiments, we show that our approach is highly efficient and effective for analysis and visualization of data consisting of several thousands of objects.

Non-Metric Multidimensional Scaling using Simulated Annealing (담금질을 사용한 비계량 다차원 척도법)

  • Lee, Chang-Yong;Lee, Dong-Ju
    • Journal of KIISE:Computing Practices and Letters
    • /
    • v.16 no.6
    • /
    • pp.648-653
    • /
    • 2010
  • The non-metric multidimensional scaling (nMDS) is a method for analyzing the relation among objects by mapping them onto the Euclidean space. The nMDS is useful when it is difficult to use the concept of distance between pairs of objects due to non-metric dissimilarities between objects. The nMDS can be regarded as an optimization problem in which there are many local optima. Since the conventional nMDS algorithm utilizes the steepest descent method, it has a drawback in that the method can hardly find a better solution once it falls into a local optimum. To remedy this problem, in this paper, we applied the simulated annealing to the nMDS and proposed a new optimization algorithm which could search for a global optimum more effectively. We examined the algorithm using benchmarking problems and found that improvement rate of the proposed algorithm against the conventional algorithm ranged from 0.7% to 3.2%. In addition, the statistical hypothesis test also showed that the proposed algorithm outperformed the conventional one.