• The Korean Journal of Franchise Management
• /
• v.4 no.1
• /
• pp.25-53
• /
• 2013

The coffee shop market in Korea has been rapidly increased in quantitative terms over 10 years since the time when Starbucks opened their first shop in 1999. In recent years, the mature market characteristics that the serious competition of the coffee shop brands make the difference in taste or service reduce has been shown in that market. It's important to build the differentiated brand image for the differentiation of products and services and obtaining a price premium in serious competitive mature market. This study presented practical implications based on the results of empirical analysis of current positioning using 'Store Personality Scale.

• Science of Emotion and Sensibility
• /
• v.8 no.4
• /
• pp.333-344
• /
• 2005

The sensitivity adjectives on wall paper are collected. With the collected sensitivity adjective, we are going to develop the model which can recommend the wallpaper to customer. A large number of adjectives describing affective responses were collected from such diverse sources as questionnaire survey results, field survey results and internet survey result. To search the representative adjective of collected adjective, we used the diverse statistical analysis method. We attempted to decide the axis name of dimension through the MDS(Multi-Dimensional Scale) analysis method using the similarity matrix an4 to find a three or four reduced factors through the factor analysis method using the varimax rotation method. The result of the analysis showed that the reduced factors could account about $82\%$ when the number of factor is three(popular, elegance, and passable) ant about $93\%$ when the number of factor is four (elegance, passable, beautiful, and affectionate) On the basis of this result, we expect it can be used to develop the model recommending the wallpaper.

• Journal of Gifted/Talented Education
• /
• v.22 no.4
• /
• pp.893-916
• /
• 2012

This research investigates gifted students' mothers' rearing stress based on the concept mapping method. For this, 12 gifted students' mothers solicited, gathered and analyzed related statements, and then did multidimensional scaling and hierarchical cluster analysis. The stress value was .273 which was appropriate for the two level concept mapping study. In addition 101 mothers of gifted students rated for the rearing stresses they experience. Results were as follows. First, 79 concrete statements were solicited and as a result of concept mapping were categorized as 'burden and conflict as mothers of the gifted', 'possible negative characteristics due to the giftedness', and 'self-esteem and pressure by the title of the gifted'. Especially following items showed relatively high average: worrying about how to give the child a specific help for his/her career(M=4.65); worrying that she might be intervening too much in their child's behaviors(M=4.60); getting pressured supporting the child to get involved in the gifted education system continually(M=4.46); worrying if her child is not developing his/her talent enough due to the lack of time and money(M=4.44); being concerned that her high expectations might be putting her child under too much pressure (M=4.43). Implications of the study related to gifted education practices were discussed.

• The Journal of the Korea Contents Association
• /
• v.17 no.9
• /
• pp.281-291
• /
• 2017

Emotional interaction in virtual reality is necessary of social communication. However, social emotion has been tried to be less recognized quantitatively. This study was to determined social gaze of emotion in business domain. 417 emotion words were collected and 16 emotion words were selected to Goodness of Fit. Emotion word were mapped into 2 dimensional space through multidimensional scaling analysis. Then, X axis defined dimensions of cooperation, competition, and Y axis of low focus and high focus through the FGD. 52 subjects were presented to stimuli for emotion and gaze movement data were collected. Independent t-test results showed that the gaze factor increased in the face, eye, and nose areas at cooperation, and the gaze factor increased in the right face and nose areas at the low focus. It is expected that this will be used as a basic research to evaluate emotions needed in business environment in virtual space.

• Journal of the Korean BIBLIA Society for library and Information Science
• /
• v.27 no.1
• /
• pp.111-134
• /
• 2016

The purpose of this study is to investigate and compare the intellectual structure of cardiovascular research area in Korea and the United States. For the purpose of this study, a data set was collected; one journal Korean Circulation Journal is in Korea and two journals Circulation, and Circulation Research are in the United States. Based on the frequency of citation counts, 45 authors and 53 authors were selected for author co-citation analysis. By multidimensional scaling, clustering, and factor analyses, the results demonstrate that researchers in both countries commonly tend to work on several, rather than focus on certain sub-areas. In both countries, the core areas are revealed as 'cardiovascular disease treatment', 'cardiovascular disease diagnose', 'cardiovascular disease fundamentals', and 'cardiovascular disease preventives'. One of distinctive differences between two is that research in Korea is likely to focus on clinical medicines while research in the United States tends to be on fundamental medicines. While the area of 'Disorders of Rhythm' is revealed in Korea, 'Pharmacology of the Cardiovascular System' area is found in the United States. In addition, the sub-areas of fundamental medicines such as 'Epidemiology of Cardiovascular Disease', 'Biology', 'Biochemistry', 'Physiology' are revealed distinctively in the United States.

• The Journal of the Korea Contents Association
• /
• v.16 no.8
• /
• pp.693-705
• /
• 2016

The purposes of this study were to develop work-life balance supportive organizational culture scale(WLB supportive organizational culture) and to verify it's validity. We reviewed comprehensive studies about work-life balance and organizational culture as well as scales related to them. We theoretically extracted some important factors of WLB organizational culture from reviews and then made 38 preliminary questions. 773 married workers in their 30s to 50s were responded to a questionnaire consisted of 38 preliminary questions and 9 variables(work-life balance, quality of life, job satisfaction, turnover etc) for criterion related validity verification. As the results of factor analysis such as EFA and CFA, we could confirm five factors including WLB organizational management, WLB supportive supervisors, empathetic communication with coworkers, coworkers' material support to WLB and accessibility to WLB programs. Second, correlation analyses were performed to investigate the validation of this scale. In result, it was revealed that the WLB supportive organizational culture scale was highly correlated with other family supportive organizational culture measures as well as dependent variables such as work-life balance, quality of life, job satisfaction, turnover. We expect this study contribute to improve the quality of studies about work-life balance and organizational culture.

• The Journal of the Korea Contents Association
• /
• v.18 no.7
• /
• pp.165-176
• /
• 2018

With the development of information and communication technology, the possibility of utilizing 3D virtual reality in education has been sought. Especially, the screen composition in the virtual reality has the possibility of inducing the emotion of the user which may affect the learning. However, there is little research on what aspects of the screen can cause emotions. The purpose of this study is to analyze the user's perception of screen components inducing emotion in virtual reality learning environment. Using Multi Dimensional Scaling (MDS), the user's perception of the main screen in a representative virtual reality learning environment platform was investigated. As a result, the dimension of depth on the screen and the dynamics of the avatar related to the movement were confirmed. This study is meaningful to explore technical variables that can induce emotions among screen elements in virtual reality contents.

• Korean Journal of Social Welfare
• /
• v.59 no.2
• /
• pp.327-354
• /
• 2007

The purpose of this paper is to compare the family policies of Nordic countries(Denmark, Finland, Norway, and Sweden) from 1980 to 2002. Three meaningful findings were found. First, there are several different characteristics in the family policies of Nordic countries in which the ideal understanding of similarity has departed from the reality. Especially, the differences of family policies have extensively expanded since 2000s. Second, for the last 20 years, all four countries have focused their efforts on expanding parents' (re)commodification rather than (re)familialization. Third, the countries have changed their direction in family policies. For example, Finland has changed from familialization to commodification during the mid-1990s.

• The Korean Journal of Applied Statistics
• /
• v.32 no.3
• /
• pp.451-462
• /
• 2019

Document-term frequency matrix is a type of data used in text mining. This matrix is often based on various documents provided by the objects to be analyzed. When analyzing objects using this matrix, researchers generally select only terms that are common in documents belonging to one object as keywords. Keywords are used to analyze the object. However, this method misses the unique information of the individual document as well as causes a problem of removing potential keywords that occur frequently in a specific document. In this study, we define data that can overcome this problem as proximity data. We introduce twelve methods that generate proximity data and cluster the objects through two clustering methods of multidimensional scaling and k-means cluster analysis. Finally, we choose the best method to be optimized for clustering the object.

• Journal of Gifted/Talented Education
• /
• v.25 no.2
• /
• pp.321-337
• /
• 2015

The purpose of the present study is to examine elementary gifted students' perceptions on bias against creativity utilizing concept mapping approach. Twelve elementary gifted students participated in the group brainstorming and produced 55 final statements. Based on these statements, the multi-dimensional scale and hierarchial cluster analysis using dissimilarity matrix were performed. Average stress value was .30 which is appropriate for a two-dimensional concept mapping study. In addition, a questionnaire survey using likert 6 points scale was carried out targeting 132 elementary gifted students to analyze the degree of sympathy on their anti-creativity bias perception. The findings are as follow: First, four categories were concluded dividing gifted students' perceptions on bias against creativity from the hierarchial cluster analysis with X-Y coordinate matrix, these were 'Contradictory attitudes to creativity', 'Low evaluation for creativity', 'Forced to predetermined rules and ideas', and 'Aversion to new things'. Second, elementary gifted students were sympathetic to the order 'Forced to predetermined rules and ideas'(M=4.16), 'Aversion to new things'(M=3.68), 'Contradictory attitudes to creativity'(M=3.55) and 'Low evaluation for creativity'(M=3.30). This study aims to examine, analyze and categorize various relevant factors related to elementary gifted students' perceptions on bias against creativity. Implications of the study related to the present and future creative education were discussed in depth.