• Title/Summary/Keyword: 다중 문화

Search Result 464, Processing Time 0.022 seconds

A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
    • /
    • v.10 no.6
    • /
    • pp.601-616
    • /
    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

  • PDF

Toponymic Practices for Creating and Governing of Cultural Heritage (문화유산 관리를 위한 지명(地名)의 가치와 활용 방안)

  • KIM, Sunbae
    • Korean Journal of Heritage: History & Science
    • /
    • v.54 no.2
    • /
    • pp.56-77
    • /
    • 2021
  • Toponyms are located not only in the site between human cognition and the physical environment but also in the name of cultural heritage. Accordingly, certain identities and ideologies for which human groups and community have sought, their holistic way of life, and all cultural symbols and cosmos, such as sense of place and genius loci, are included in their toponymic heritage. Denoting, symbolizing, integrating and representing the culture and nature belong to the human community. Based on these perceptions of the toponymic heritage, the aims of this article are to examine the values of a toponym as an Intangible Cultural Heritage (ICH) and to suggest the application methods using the toponymic functions for governing of tangible cultural heritage. This article discusses the multivocality, diversity, and non-representational theory of landscape phenomenology intrinsic to the terms of culture and cultural landscape and then the domestic and international issues on the toponymic heritage in the first chapter on the values of toponym as a part of the ICH. In particular, it analyzes the preceding research in the field of toponymy, as well as the Resolutions of UNCSGN and UNGEGN on "Geographical names as culture, heritage and identity" including indigenous, minority and regional language names since 1992, which is related to the UNESCO's Convention for the Safeguarding of the Intangible Cultural Heritage in 2003. Based on this, I suggest that the traits of toponymic cultural heritage and its five standards of selection, i.e., cultural traits of toponyms, historical traits, spatial traits, socio-economic traits and linguistic traits with some examples. In the second chapter discussing on the methods using the toponymic denoting functions for creating and governing of the tangible cultural heritage, it is underlined to maintain the systematic and unified principle regarding the ways of naming in the official cultural heritage and its governing. Lastly, I introduce the possible ways of establishing a conservative area of the historical and cultural environment while using the toponymic scale and multi-toponymic territory. Considering both the spatial and participatory turns in the field of heritage studies in addition to the multiple viewpoints and sense of cultural heritage, I suggest that the conservative area for the cultural heritage and the historical and cultural environment should be set up through choosing the certain toponymic scale and multi-toponymic territory.

The Effect of Cultural and Demographic Factors on the Perception of Product Information among Korean College Students (한국대학생들의 상품정보인식에 대한 문화와 인구통계학적 요인들의 영향)

  • Kim, Ji-Hyun
    • Journal of the Korean Society for information Management
    • /
    • v.30 no.2
    • /
    • pp.61-81
    • /
    • 2013
  • The purpose of this study is to investigate the effect of cultural and demographic factors (age and gender) on the perception of product information. The theoretical frameworks of interest in the current study are two cultural models: Hofstede's individualism (IND) and Hall's context. In examining the research questions, this research discovers that the cultural changes are occurring for the Korean young generation, even though Korean students are still within collectivistic culture. The correlation results suggest that the younger students have the higher individualism values compared to the older students. Using two multiple regression analyses (one set for high-context condition and one set for low-context condition), the study finds that cultural value and age significantly predicts the perception of product information in high-context (visual) condition. However, there is no significant difference in the perception of product information between male and female.

Influence of Multicultural Awareness and Cultural Sensitivity on Intercultural Communication Skills of the Korean Nursing Students (간호대학생의 다문화 인식, 문화적 민감성이 문화 간 의사소통능력에 미치는 영향)

  • Lee, Eun-Mi;Kim, Sun-Hee
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.18 no.4
    • /
    • pp.459-468
    • /
    • 2017
  • This study examined the multicultural awareness, cultural sensitivity, and characteristics of multicultural experiences affecting the intercultural communication skills among Korean nursing students. The study participants were a total of 353 nursing students who had completed one or more clinical practice courses and were in 1 University and 2 Colleges. A self-assessment instrument was used. The descriptive statistics, t-test, one way ANOVA, Pearson's correlation coefficient, and simple and multiple regression were used to analyze the data. Statistically significant differences in the intercultural communication skill were observed in multicultural education, foreign friends, proficiency in English, stay in foreign countries, and length of stay in foreign countries. The intercultural communication skills was correlated with both multicultural awareness and cultural sensitivity. Multiple regression analysis showed that the multi-cultural awareness, multi-cultural education, and proficiency in English could explain 41.3% of the variances for the intercultural communication skill. Simple regression analysis also showed that the length of stay in foreign countries explained 2.5% of the intercultural communication skill among nursing students, who had stayed in foreign countries. Therefore, nursing educators should improve their multi-cultural awareness and develop various multi-cultural education programs, consider living abroad, and improve their language proficiency to strengthen nursing students' intercultural communication skill.

공연장의 전기설비 시설지침(마지막회)

  • 배석명
    • Electric Engineers Magazine
    • /
    • v.264 no.8
    • /
    • pp.22-27
    • /
    • 2004
  • 공연장은 문화적 공간이기에 앞서 많은 사람이 동시에 운집하는 대규모 집회시설이며, 그 특성상 복잡한 내부 공간 및 다양한 용도로 인해 전기화재 등의 사고 발생시에는 재산피해는 물론 많은 인명피해가 우려되는 대표적인 다중이용시설중의 하나이다.<중략>

  • PDF

공연장의 전기설비 시설지침①

  • 배석명
    • Electric Engineers Magazine
    • /
    • v.255 no.11
    • /
    • pp.31-36
    • /
    • 2003
  • 공연장은 문화적 공간이기에 앞서 많은 사람이 동시에 운집하는 대규모 집회시설이며, 그 특성상 복잡한 내부 공간 및 다양한 용도로 인해 전기화재 등의 사고 발생시에는 재산피해는 물론 많은 인명피해가 우려되는 대표적인 다중이용시설중의 하나이다.

  • PDF

Acculturation as the Key Construct in Shopping Orientations (문화적응도: 하위문화권 안에서 쇼핑성향을 설명하는 요인)

  • Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.25 no.9
    • /
    • pp.1539-1550
    • /
    • 2001
  • 이 연구는 미국이라는 사회 안에서 민족적 하위문화를 형성하고 있는 재미한국인 가운데 문화 적응도가 의류관련 쇼핑성 향에 미치는 영향을 고찰하고자 수행되었다. 전 미국의 재미한국여성을 대상으로 무작위 표집 방식을 채택하여 1000명을 표집 한 후 설문지가 우편으로 발송되었다. 이 중 115명의 재미한국여성 응답자로부터 얻은 자료를 다중회귀분석과 다변량 회귀분석을 사용하여 분석하였다. 연구결과로서, 응답자의 개인적 특성 중 지리적 위치, 교육수준, 연령, 미국에 도착한 연령 등이 유의한 영 향을 미치는 것으로 나타났다. 또한, 문화 적응도는 의류관련 쇼핑성향에 유의한 영향을 미치고 있음을 확인하였다.

  • PDF

A Study of Korean-American Consumers' Fashion and Shopping Behavior Based on a Bidimensional Model of Acculturation (이차원적 문화적응이론을 토대로 한 한국계 미국인 소비자들의 패션 및 쇼핑 행동에 관한 연구)

  • Lee Yoon-Jung;Lee Jaeil
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.12 s.138
    • /
    • pp.1545-1553
    • /
    • 2004
  • This study assumes a bidimensional model of acculturation theory in order to understand the acculturation patterns of Korean-Americans and their fashion and shopping behavior. Bidimensional models of acculturation suggest that acculturating individuals may possess the components of both the heritage culture and the new, host culture. A combination of email and paper and pencil surveys was conducted with a convenience sample of Korean-Americans who are living in Seattle and vicinity area (n=108). The questionnaire included questions related to the respondents' and their parents' demographic information, the respondents perceived relationship with their parents, self-reported ethnic identification, ethnicity-related behaviors/attitudes, clothing involvement, shopping motivations, and fashion reference groups. The results support the bidimensional models of acculturation process as opposed to the linear model. Three different groups among Korean-Americans based on their ethnic identification pattern were found: a group with dominant Korean identity(Segregation group), a group with dominant American identity(Assimilation group), and a group with dual identity(Integration group). According to the results of MANOVA and subsequent Duncan and Scheffe tests, the Integration group showed distinct characteristics from Segregation group or Assimilation group, in terms of their ethnicity-related behaviors/attitudes, clothing involvement, shopping motivations, and fashion reference group influence.

A Study on Ways to Improve Safety Management through Analysis of Fire Cases in Multiple-user Buildings (다중이용업소의 화재사례 분석을 통한 안전관리 개선방안 연구)

  • Lee, Jae Wook
    • The Journal of the Convergence on Culture Technology
    • /
    • v.8 no.3
    • /
    • pp.191-201
    • /
    • 2022
  • In this study, we are going to derive problems for fire and safety management in multiple-user Buildings and suggest improvement measures to prevent recurrence through analysis of legal operation status for safety management of multiple-user Buildings and case studies of large-scale fires in multiple-user Buildings. For this study, first, the current state of the industry and fire occurrence status were investigated through theoretical considerations of the multi-use industry, and then the previous research on the multi-use industry was analyzed. and by analyzing the legal and institutional status of multiple-user Buildings, problems were derived through cases such as the Jecheon fire in Chungcheongbuk-do, the Inhyeon-dong fire in Incheon, and the Songpa-gu fire in Seoul. As a result, first, the necessity of strengthening the initial fire response capability. Second, thorough maintenance and management of emergency exits. Third, the need for rational regulation of upholstery. Fourth, reinforcement of fire safety education and training. Fifth, strengthening of installation standards for firefighting and safety facilities. Sixth, we derive the result that it is necessary to raise awareness about safety management, compare and analyze it with legal and institutional contents, and suggest solutions accordingly. When looking at the causes of fires in multi-use buildings, building owners, business owners, and employees think that there is no possibility of a fire occurring in their business premises, so there is a lack of awareness. It is necessary to raise awareness through education and publicity of firefighters and related administrative agencies.

The Effect of Negative Experience Related to Work-Family Multiple Roles on Internalizing Problems of Employed Mothers with Preschool Children: The Mediating Effect of Sociotropy (일-가정 다중역할 부정적 경험이 미취학 자녀를 가진 전일제 직장여성의 내재화 문제에 미치는 영향: 사회지향성의 매개효과)

  • Jin Hee Sul ;Soo Hyun Park
    • Korean Journal of Culture and Social Issue
    • /
    • v.25 no.1
    • /
    • pp.55-77
    • /
    • 2019
  • Negative experience related to work-family multiple roles has been associated with internalizing problems in mothers. In particular, employed mothers with preschool children report high degree of stress. As such, the need to examine potential factors that may explain and alleviate such difficulties has been emphasized. The purpose of this study was thus to examine the mediating effect of sociotropy on the relationship between negative work-family multiple roles and internalizing problems in employed mothers with preschool children. The Negative Experience of Work-Family Multiple Roles Scale, Adult Self Report (ASR) Scale, and Personal Style Inventory-II (PSI-II), were completed by 208 employed mothers with preschool children through an online survey. The results indicated that the direct effect of negative experience of work-family multiple roles on internalizing problems was statistically significant and the indirect effect of sociotropy in this relationship was significant. These findings suggest that sociotropy in employed mothers may indirectly explain internalizing problems related to multiple roles. The implications of sociotropy in negative experience of work-family multiple roles and internalizing problems are discussed.