• Title/Summary/Keyword: 다중원산지

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Effects of Multiple Country-of-Origin Cues and Price Information on Attitude toward the Brard and Evaluation of Jean Products (다중원산지와 가격정보가 청바지 상표태도와 제품평가에 미치는 영향)

  • Kim, Yeon-Hee;Kim, Mi-Jin;Lee, Young-Mi;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.4 s.163
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    • pp.495-506
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    • 2007
  • As imported fashion products are increasing in the marketplace, country of origin information becomes a powerful product cue that can be used to gain competitive advantages of fashion brands. This study assessed the impact of multiple country of o.igin information(origin of brand and origin of production) on attitude toward the brand and product evaluation. Especially, the influence product price level was also examined. Jean was used as product stimuli and students were respondents for the empirical study. Results of this study affirmed the importance of country of brand origin and price information in brand attitude formation and product evaluation. Country of brand origin information and interaction effects of brand origin-price were significant for brand attitude formation. Country of brand origin and price information had significant influence on evaluation of Jean products.

Preliminary Study for Soil Moisture Measurement System in the Mountainous Hillslope (산림 사면에서의 토양 수분 측정 시스템구축을 위한 사전연구)

  • Jin, Sung-Won;Kim, Sang-Hyun;Kwon, Kyu-Sang;Lee, Yeon-Kil;Jung, Sung-Won
    • Proceedings of the Korea Water Resources Association Conference
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    • 2008.05a
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    • pp.1142-1146
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    • 2008
  • 토양수분은 지표수의 유출과정을 설명하는 과정에서 중요인자이며, 생태수문학의 핵심변수이자 기상모형의 결정적인 입력변수이다. 또한 토양수분의 공간적 시간적 특징들은 강우 및 지하수와 토양수분간의 순환 구조를 규명하는데 매우 중요하다. 본 연구에서는 산지사면의 토양수분을 체계적으로 측정하는데 필요한 시스템의 구축을 위한 기초조사 및 사전분석에 대한 연구를 수행하였다. 우수한 토양 수분 측정 장비인 TDR 장비 매설에 앞서 대상유역 선정에 대한 여러 가지 고려사항을 검토하고 수치지형 분석 등을 통한 사전분석을 실시하였다. 대상유역을 선정하기 위해서는 대상유역의 자료획득의 용이함, 지정학적, 시스템 운영적 측면에서의 가용성, 그리고 정밀측량 및 부수적요인 등 여러 요소의 고려가 요구된다. 본 연구에서는 경기도 파주시 적성면 설마리의 설마천 유역내 감악산 범륜사 우측 산지 사면을 측정대상 사면으로, 지정학적 위치, 식생분포, 지질구조 및 심도 등의 토양특성의 고려를 통해서 선정하였다. 또한 대상 사면에 흐름 발생 및 분포를 계산하기 위해서 대상사면의 지표 및 기반암 표고를 정밀 측량하였으며, 기반암 또는 풍화대까지의 깊이를 실측하여 지표면 및 지하면의 수치지형 모형을 구축하였다. 이를 대상사면 및 지하면에 대하여 표고수치지형모형(Digital Elevation Model:DEM)으로 도식한 후 흐름 발생 공간 분포를 계산하였다. 흐름발생공간분포예측은 단방향 알고리즘, 다방향 알고리즘, 흐름 분배 알고리즘 그리고 다중무한방향 알고리즘을 사용하여 지형인자인 기여사면적과 지형습윤지수를 계산하였다. 각 분배알고리즘의 의해 도출된 지형인자들로 인한 흐름발생 공간적 분포특성을 비교하였다. 이는 합리적인 토양수분 측정시스템을 구축하는데 중요한 의사결정 수단으로 판단된다.

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Development of Soil Moisture Monitoring System for Effective Soil Moisture Measurement for Hillslope Using Flow Distribution Algorithm and TDR (산지사면의 효과적인 토양수분 측정을 위한 흐름분배 알고리즘과 TDR을 이용한 토양수분 측정망의 구성)

  • Kang, Chang-Yong;Kim, Sang-Hyun;Jung, Sung-Won;Kim, Won
    • Journal of Korea Water Resources Association
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    • v.37 no.1
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    • pp.31-41
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    • 2004
  • A soil moisture measuring method of hillslope for Korean watershed is developed to configure spatial-temporal distribution of soil moisture. Intensive surveying of topography had been performed to make a digital elevation model(DEM). Flow distribution algorithms were applied and a measurement system was established to maximize representative features of spatial variation. Soil moisture contribution mechanisms of rainfall-runoff process have been derived. Measurements were performed at the right side hillslope of Buprunsa located at the Sulmachun watershed. A Multiplex system has been operated and spatial-temporal soil moisture data have been acquired. Relatively high correlation relationship between flow distribution algorithm and measurement data can be found on the condition of high humidity.

Intake of Snacks, and Perceptions and Use of Food and Nutrition Labels by Middle School Students in Chuncheon Area (춘천지역 중학생들의 간식 섭취 실태와 식품·영양표시에 대한 인식 및 이용실태)

  • Kim, Yoon-Sun;Kim, Bok-Ran
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.9
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    • pp.1265-1273
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    • 2012
  • The purpose of this study was to investigate the BMI, intake of snacks, and perceptions and use of food and nutrition labels by middle school students (144 boys and 189 girls) in Chuncheon area. The average height and weight of boys were $171.0{\pm}6.4$ cm and $61.0{\pm}11.4$ kg, respectively, whereas those of girls were $160.0{\pm}4.8$ cm and $50.8{\pm}6.6$ kg, respectively. Average body mass index (BMI) of boys and girls were $20.8{\pm}3.3$ and $19.8{\pm}2.4$, respectively (p<0.01). Dietary intake attitude score of girls ($34.39{\pm}5.66$) was higher than that of boys ($33.92{\pm}5.40$) (p<0.05). Subjects bought and ate snacks 1 to 3 times per week (40.2%) by themselves, and most consumed snacks were cookies (23.1%), instant noodles (16.2%), ice cream (13.2%), and candy and chocolates (13.2%). The most important factor in purchasing of snacks was 'taste' ($4.49{\pm}0.67$). When subjects bought processed foods, the rates of reading food labels was 86.6%. The most important factor of the food labels was 'expiration date' (42.9%). The degree of reading food labels on processed foods by girls ($22.70{\pm}5.72$) was higher than that of boys ($20.96{\pm}5.35$) (p<0.01). Of the 13.2% of subjects that did not read food labels, the reason why was that they were not interested (50.0%). Of the 78.4% of subjects that read nutrition labels, the most important component of the nutrition labels was 'calories' (75.9%). The main reason for reading nutrition labels was 'to control weight' (45.6%). In general, use of food labels correlated positively with dietary intake attitude score (p<0.05) and use of nutrition labels (p<0.01). Using multiple regression analysis, we found that 'usefulness of dietary life' was the most significant variable that affects the importance of food and nutrition labels. Therefore, development of an educational program on food and nutrition labels for adolescents will be effective in improving dietary life.