• Proceedings of the Korea Information Processing Society Conference
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• 2006.05a
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• pp.403-406
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• 2006

최근 시작된 국내 디지털 지상파 방송으로 이제 본격적인 디지털 방송 시대가 열리게 되었다. 디지털 방송 서비스는 다매체, 다채널을 통한 방송 프로그램의 증가와 양방향 TV 방송 서비스로 인해 사용자에게 다양한 방송 프로그램의 선택과 개인별 맞춤형 시청 기회를 제공함으로써 새로운 방송 서비스 환경을 필요로 하게 되었다. 이에 본 논문에서는 맞춤형 DTV(Digital TV) 방송 서비스를 제공하기 위하여 TV-Anytime 영상 메타데이터에 대한 연속 데이터 마이닝 기법을 이용하여 시청 선호도 프로파일을 생성하는 효율적인 기법을 제안한다. 또한, 내장형 운영체제 기반의 사용자 디스플레이 모듈을 제공하며, 실험을 통하여 본 논문에서 제안하는 방법의 효율성을 고증한다.

• Proceedings of the Korean Society for Information Management Conference
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• 2006.08a
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• pp.207-213
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• 2006

다매체, 다채널이라는 시대적 흐름 속에 영상콘텐츠의 수요가 크게 증가함에 따라 방송영상자료의 디지털화는 그 중요성이 더욱 커지고 있다. 그러므로 기존 방송영상자료의 디지털 변환작업을 통해 물리적인 한계 및 보존상의 어려움을 해결하고 접근의 용이성을 높일 수 있도록 디지털 방송영상아카이브의 구축을 통한 지원체계가 마련되어야 한다. 따라서 본 연구에서는 국내외 사례연구를 통해 분석한 내용과 국내 보존현황 및 요구조사의 결과를 반영하여 국내 실정에 맞는 디지털 방송영상아카이브의 구축모형을 제안하고자 한다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 1998.06a
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• pp.47-57
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• 1998

NTSC 전송신호 품질의 한계를 보완하기 위하여 디지털 장비를 방송 제작에 도입하던 추세가 최근 몇 년 동안 서버(Server)와 네트웍(Network)을 이용한 디지털 제작 환경이라는 새로운 시도로 변화되고 있다. 그리고 이러한 시도는 앞으로의 방송환경의 변화--다채널·다매체·고화질시대에 맞는 제작 환경의 필요성--와 지상파 디지털 방송이 본격화되면서 더욱 가속화될 전망이다. 본 논문에서는 이와 같은 제작 환경의 변화에 맞는 방송 시스템을 구성하기 위하여 첫 번째 네트웍 환경의 제작 시스템 구성을 위하여 방송용 테이프(Tape) 기반의 자료실을 대용량 서버로 대체할 때 도입해야 하는 디지털 저장매체에 저장된 신호 규격(Format)을 결정하기 위한 MPEG2 Generation Loss Test를 진행하였으며, 두 번째로 결정된 신호 규격을 현재의 제작 시스템에 적용시키기 위한 방안을 살펴보고 마지막으로 방송 자료의 저장, 송출, 편집 등 제작 전과정이 일관된 흐름으로 처리될 수 있는 서버와 네트웍을 기반으로 한 디지털 방송 시스템을 설계하였다.

• Proceedings of the Korean Information Science Society Conference
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• 2005.11b
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• pp.214-216
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• 2005

디지털 방송이 시작되면서 시청자가 선택할 수 있는 채널은 200여 개로 늘어났다. 지금처럼 리모컨으로 채널을 돌려가며 보거나 원하는 TV 프로그램을 찾기란 거의 불가능해진 것이다. 이러한 다채널 다매체 시대에 원하는 프로그램 시청을 도와줄 수 있는 프로그램 가이드 시스템의 필요성이 증가하게 되었고, 더 나아가 TV를 시청하는 각 개인의 선호도를 반영하는 것이 요구되었다. 본 논문에서는 r-order Markov Model을 이용한 개인화된 전자 TV 프로그램 추천 시스템을 제안한다. Markov Model은 시간이 지남에 따라 시청하는 프로그램의 변화를 모델링하기 위한 방법으로 사용하였다. 이 시스템은 시청자의 선호 프로그램을 예측하기 위해서 r-order Markov Model을 제안하는 것뿐만 아니라 TV 시청자의 프로그램 선호를 예측하기 위한 모델들을 적용하였다. 실험 결과는 Markov Model이 추천에 대한 높은 정확성을 제공할 수 있다는 것을 보여준다.

• Archives of design research
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• v.12 no.4
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• pp.79-88
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• 1999

A AD communication strategy is a inregrated strategy of business group for the purpose of attaining certain goals with a series of activities, which are systematically planned, investigated, fomulated,performed, and evaluated. The ad communication strategy should be established on the result of researching and analyzing the conditions of a company. And it can has to be commonly applied to every strategy to heighten the mutual effect. The purpose of the thesis is to suggest direction of an effective ad communication strategy and to recognize the importance of prantical example of ADcommunication strategy. The object of this thesis is the general aspect of strategy than specific aspect. The first chapter explains in general terms the purpose of this study and communication strategy. The second chapter explains the analysis of the market for seasoning products. A thorough investigation has performed to determin the entire market enviornment. The third chapter suggests the communlcayion strategy based on the market analysis of the seasioning product. Which can be applicable to any other products. The fourth chapter explains the results of this study and evaluates the K.J Sampoo ad communication strategy and given for the future.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• Journal of Digital Contents Society
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• v.10 no.3
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• pp.401-411
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• 2009

This study focused on the crisis of local private broadcasting and political solution. The local private broadcasting has launched in 1995. Until now, local private broadcasting is successful in stable management and ensuring profit but it is attributed to a role of transmission pipe of SBS. However, this kind of syndication system has been a major problem of local private broadcasting and local private broadcasting has become weak and weak from outside impact. Presently broadcasting market has been changed very fast. It enters into unlimited competition era of multimedia and multichannel. However, especially local private broadcasting has both of public and private characteristics. Thus, local private broadcasting should not be hung by the wall any more. In this study administrative outcome of local private broadcasting will be analyzed and some hot political issues will be analyzed also then the political solution might be looked up at the same time. Now local private broadcasting also should be changed to totally new broadcasting company pursuing creative local contents and new digital concept.

• The Journal of the Korea Contents Association
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• v.8 no.9
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• pp.55-65
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• 2008

At these information age when the importance of news is of particular emphasis, the field of image-production for the news are being made rapid progressive by high-tech like multi-media, multi-channel digital system. Even experts who have engaged in the work of broadcasting in th field for a long time are perplexed with rapid development in Broadcasting equipments and expression techniques. The field of TV is characterized by the speed of change and the desire of viewers for new and interesting video images. The image expression system applying image line has ever existed as one of conventional image expression methods. Obsolete and old image expressions are paling into significance for viewers who want to access more information in a short time. but The change of image expression systems due to the progressive stream of time has forced existing imaginary to be changed constantly to accommodate the changing interests and expectations of the viewers. Therefore, in this treatise, we need a broad interpretation about the direction of this imaginary line for TV news image in that existing systems of image producing haven’t also been changed and adapted to the stream of time. In these days, image is defined as not only video, but also audio. also We need to reduce the confusion concerning the imaginary line and contribute to a correct understanding images of TV news for not only customers but also producer by extending and applying the concept of imaginary line to image producing.

• Journal of Korea Entertainment Industry Association
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• v.13 no.5
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• pp.145-153
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• 2019

The present study is a discussion in which the flow of 'social and cultural values' inherent in the creative advertising story is considered against Bart's symbolism and the creative symbol system, and attempted to reproduce the work through the cognitive thinking of the inmates. The interaction of correct social and cultural communication is not just a strategy for persuasion and effectiveness. Starting with these issues, I thought that experiencing the 'symbolic production' and 'cognition interpretation' of the most creative, aesthetic and implicit advertising stories was the realization of concrete cultural values. The reason why I pay attention to advertising as a target tool of the original school is that it gives anyone access to the social and cultural values based on the productivity of meaning, the sharing of meaning and social small-call work by paying attention to the most implicit symbols in a short period of time. I also think that with the trend of the times, it is well worth it as a tool of positive communication for social and cultural member harmony and solving future problems. The reality of social and cultural advertising stories conducted in conjunction with the analysis of meaning at the cognitive thought level is very appropriate to apply in creative classes for college students. The Dong-A Ilbo is a discussion that suggested that the work of realizing the cognitive meaning of advertising stories, a "symbol complex" based on creativity in a complex, multi-media era, will become an age-old communication tool to join university students' strategies for solving future problems

• Journal of Digital Convergence
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• v.12 no.1
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• pp.263-271
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• 2014

Era of multi-channel digital multimedia on the Internet, cable, satellite and IPTV and the growth of new media such as terrestrial broadcast advertising with the poor rating has also dropped sharply. In this situation, terrestrial TV suggesting the introduction of in-program advertising appearing comments. In this study, the introduction of these intermediate advertising the public and professional awareness about the issue by comparing the introduction of in-program advertising feasibility was done in the purpose. Studies on terrestrial TV suggesting the introduction of in-program advertising and public opinion about the differences in perception between experts is high. The introduction of in-program advertising validity of these data for future in-program advertising to provide a basis for enforcement is expected to give.