• Journal of Distribution Research
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• v.15 no.3
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• pp.35-69
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• 2010

Successful management of distributors is crucial for the success of multi-level marketing (MLM) because MLM sells products and services through distributor networks. The present study examines the impact of the up-line distributors' transformational leadership on down-line distributors' entrepreneurship, market orientation, and performance. The proposed research questions were examined based on a survey of 135 down-line distributors working at the largest domestic MLM company. A mediation mechanism was found that the up-line distributors' transformational leadership increases the down-line distributors' entrepreneurship and market orientation, which in turn influences their performance. Based on the findings, the present study suggests the importance of transformational leadership in MLM. Practical implications for the roles of transformational leadership and its impact on corporate management in specific business areas are also discussed.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.742-752
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• 2011

Multi-Level Marketing distribution process to reduce occurs in a number of the distribution costs to consumers of reducing its profits outside the area subject to the non-store or stores is the way to a special sale. Japan for the multi-level marketing Article 33 of the Act on Specified Commercial Transactions at or below the regulatory chain is defined as dealers. However, unlike other legislative attention two -dimensional chain for sales transactions are regulated. A chain of Japanese regulations on sales transactions, the definition is very specific and detailed regulations, and the chain is specifically for sales transactions in detail how to take regulatory and regulatory relief of pre- and post- regulatory focus, and the streamlining of regulatory aimed at restrictions on how the implications of such a large country.

• Journal of Korea Fair Competition Federation
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• no.153
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• pp.30-41
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• 2010

• Product Safety
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• s.111
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• pp.51-53
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• 2003

• Journal of Distribution Research
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• v.10 no.1
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• pp.33-57
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• 2005

After 1990's, many multi-level marketing companies lave been introduced in Korea. These MLM companies operate their stores as same way as general retailing stores. The major characteristics of these MLM companys' store is that their main customers are distributors who sell the purchased merchandise to another customers. Many studies about merchandise display in general retailing stores were reported. But, there was less research about merchandise display in these special type stores such as MLM companys' stores. This paper investigates the effects of merchandise display on distributor's merchandise selection in channel flow of multi-level marketing company. For this purpose, we formulated four hypotheses about display variance in quantity, height, location, and related merchandise to analyze the effect of merchandise display methods in MLM companys' stores. The experiment had been proceeded in three stores in a MLM company for 6 weeks and the sales data were collected by POS. The methods to analyze the data were used ANOVA and T-test. Findings of this study are as follows; First, there was no effect to store sale by the interaction effect between merchandise display method and scale of store. Second, scale of store affected considerably the volume of sales of each store according to main effect analysis. Third, display variance in quantity, height, and location did not affect store sale. In the related merchandise display, however, sale in all store was increased. Fourth, in additional analysis considering merchandise display only, display variance in both height and location affected their sale in large scale store. Based on the above results, we may predict merchandise display can affect sale in MLM companys' store as well as general retailing stores. Therefore if MLM company has large scale store, it should consider merchandise display methods in its stores.

• 가정의 벗
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• v.35 no.9 s.409
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• pp.24-25
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• 2002

• The Monthly Technology and Standards
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• s.13
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• pp.84-86
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• 2003

• Journal of Korea Fair Competition Federation
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• no.126
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• pp.53-56
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• 2006

독점규제및공정거래에관한법률 개정(안) 입법예고/ 방문판매 등에 관한 법률 시행령 및 시행규칙 개정안 입법예고/ 소비자피해 방지 위해 미등록 다단계판매업자 단속 강화/ 하도급관련 교육 확대 · 상설화/ 2006.4월중 상호출자제한기업집단 등의 소속회사 변동 현황/

• Journal of Distribution Research
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• v.2 no.2
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• pp.7-25
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• 1997

Building the competitive advantage of Korean multi level marketing(MLM) companies is an important task when American multi-level marketing companies has successfully made inroads into Korean market. In this study, we search for the efficient marketing strategies for the MLM companies through a survey of distributors and consumers. The results indicate that the MLM companies must first deal with their image problem and improve their product quality and physical distribution system.

• Journal of the Korean Home Economics Association
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• v.36 no.9
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• pp.75-91
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• 1998

The purpose of this study was to investigate the effect of the multi-level marketing(MLM) on consumer by examing the degree of damage and the consumers's satisfaction with MLM as well as the overall realities of MLM including the degree of the recognition and the distribution route of the commodities. We analyzed 256 cases which had experienced with MLM among 430 questionnaires collected. The resulted are as follows. 1) Consumers showed a lack of knowledge about MLM regardless of experiencing it. And they were recognized positively with the quality and the availability of the commodities. Expendables such as kitchen utensils and cosmetics were the most favored articles. 2) Transactions with no written contract were the most frequent damage to the consumers, followed by no price-tag and the marketer's refusal of exchange or refund. 3) When we compared the degree of consumer's satisfaction with MLM to the ordinary distribution in terms of the price, quality of goods and the service offered, the consumers were satisfied with the quality of the commodities, though their whole impressin of MLM was not so much favorable.