• Title/Summary/Keyword: 뉴미디어 정책

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The Influence of the Ideological Tendency of the Press on the Theme and the Tone of the Press Related with New Media Policy (언론의 정치적 성향이 뉴미디어 정책 관련 사설의 의제 및 보도 태도에 미치는 영향)

  • Hong, Juhyun;Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.162-177
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    • 2017
  • This study explores how the media covered the new media agenda in the process of the diffusion of new media and what the press's attitude about new media policy is according to the relationship between the press and the government based on the political tendency. For this, this study conducted network analysis. The agreement of political tendency between the press and the government is important variable to decide the attitude of the press about the new media policy. Under the conservative government, the conservative press supported the new media policy, however the opposite opposed it Even if opinion page can take an important role in the process of public opinion, the tone pf editorial page on the new media policy differs from its political tendency. It costs tremendous investment in introducing new media, journalists have judge.

콘덴츠라인-디지털뉴미디어포럼

  • Lee, Eun-Gyu
    • Digital Contents
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    • no.7 s.146
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    • pp.96-97
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    • 2005
  • 디지털뉴미디어포럼이 부산광역시, 유비쿼터스 누리사업단과 공동으로 주최하는‘유비쿼터스시대 디지털뉴미디어와 디지털콘텐츠’가 지난달 14일 부산 벡스코에서 열렸다. 이 날 컨퍼런스에선 서병문 한국문화콘텐츠진흥원 원장과 안종배 한세대 미디어영상학부 교수가 각각‘유비쿼터스시대 디지털콘텐츠의 변화와 활성화 정책’과 ‘유비쿼터스 미디어와 방송콘텐츠의 변화와 활성화 정책’을 주제로 기조강연하고 이시혁 티유미디어, 조한신 KTF 상무, 한창완 세종대 애니메이션학과 교수 등이 유비쿼터스시대 콘텐츠 정책 등에 대해 발표했다. 포럼은 컨퍼런스에서 제안된 발제와 토론 결과를 디지털뉴미디어포럼 소속 국회의원들의 정책 제언과 입법 활동에 반영할 계획이다.

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New Media-Informatization Policy and Problems of Developmentalism in Korea (뉴미디어-정보화 정책과 개발주의 패러다임의 문제)

  • Kim, Pyung-Ho
    • Korean journal of communication and information
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    • v.36
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    • pp.231-253
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    • 2006
  • Based on the development of IT(information technology), the explosive diffusion and growth of the new media and services in Korea has attracted keen international attention. The construction of IT infrastructure driven by the proactive social informatization policy of the government has also been spectacular. Korea has persistently pursued strong 'new media-informatization policy' with three main objectives in mind: 1)Industrial-economic value creation; 2)socio-cultural value creation; and 3)building of the knowledge society-knowledge state. But its consequence is rather paradoxical. While its performance is excellent in terms of quantity growth of industry and technology, quality development of society, culture and knowledge creation is lagging far behind. This paradoxical outcome originates, not from any simple policy error, but from a structural problem inherent in new media-informatization policy in Korea which has long been captured by developmentalism. In order for Korea to harvest the reward of strong new media-informatization infrastructure, it needs to institute a policy structure based on a knowledge IT strategy such as research and development of core and patent technologies, design and production of quality contents, networking knowledge bases of society, etc.

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뉴미디어 정책과 정보화의 과제

  • Chu, Gwang-Yeong
    • 정보화사회
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    • s.90
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    • pp.16-22
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    • 1995
  • 정보사회로의 이행이 본격화되고 있는 가운데 정보사회의 역기능이 가시화되고 있다. 이에 이번호에는 정보의 사유화, 상품화를 중심으로 정보사회의 역기능과 이에 따른 정보화정책에 대해 살펴본다.

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Responsive new media art research using digital technology (디지털 기술을 활용한 반응형 뉴미디어 아트 연구)

  • Yoon, Hee-Sun;Kim, Ki-Beom;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.18 no.9
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    • pp.337-342
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    • 2020
  • Art work based on computer and internet media technologies such as digital art, computer art, internet art, interactive art. Through examples, we studied the interaction and communication method between the audience and the exhibition objects. It was confirmed that the new media works are expressed in a new form by fusion with various technologies of experimental propensity, and research and analysis of overseas media-related exhibition cases and interactive media use cases of works exhibited at the 'Media City Exhibition' in Korea were conducted. Was able to confirm the main characteristics of new media art. I think it will be a more meaningful study by setting specific criteria and focusing on the fields of application of new media art and comparing and analyzing the future values of the times.

A Study on the Local Cultures Design Using New Media (뉴미디어를 활용한 지역문화디자인 연구)

  • Lee, Hyun-Woo;Kim, Byung-Ok
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.469-472
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    • 2012
  • This Paper studied out prototype and the structure of Convergence on Cultures Industry and started with issues based on Local Cultures Design in New Media. platform with the New Media have the information that aims to develop relationships with Local Culture. In a world where the paradigm is changing the Convergence of all ages, transcending national borders in the mediator role of modern could have been important. Under this Situation, this study has a significant meaning because it proves that the Local Cultures Design in Degital Contents is analyzed by New Media.

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A Study on Production of Broadcasting New Media Style Guide (방송사 뉴미디어 스타일 가이드 제작에 관한 연구)

  • Kim, Kyung-Yoon;Jung, Hoe-Kyung
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.379-385
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    • 2014
  • N-Screen era is held due to the cloud computing technology which access to contents anytime, anywhere without any persistent. In the broadcast industry, this broadcast contents is rapidly serviced by variety of media devices such as PC, Smart phone, Tablet, App, IPTV. To Increase the usefulness and usability of the platform, same brand identity have to be maintain by devices and integrated guide which can encompass a variety of media are needed. This study tries to figure out the need of New Media Style Guide to keep brand identity in a variety of new media beyond previously Web style guide which limited in the Web pages. First, Integrated Guide GEL of BBC's and Web style guide of KBS was analyzed. Through the analysis it was found that the limitations and problem of the current web style guide and then suggested the improvement direction. In addition, this study tried to find which design elements should be made for new media style guides through in-depth interview with practitioners who work in broadcast media industry for more than three years. Through the research it was understood the current status of integrated brand identity and found a way to improve forward to new media platforms of KBS.

The State, Market, Media: Cable Television Industry Organization during the Early Stage of Kim Dae-Jung Administration (국가 정책의 성격 변화와 뉴미디어 산업의 조직: 김대중정부 초기의 케이블TV 산업을 중심으로)

  • Woo, Ji-Woon
    • Korean journal of communication and information
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    • v.57
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    • pp.137-159
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    • 2012
  • This is a dissertation about the state and cable television industry relationship during the early days of Kim Dae-Jung administration(1998.2-2000.1) in Korea. This study adopted historical approach and methodology of archival research. Offe's state theories of reproduction of late capitalism and the concept of Korean patriarchal state-led capitalism were suggested in this paper. Offe argued that the goal of the late capitalist state is successful capital accumulation and democratic legitimation with bureaucratic rationalization. For this purpose, the state intervenes market structuring by various plans and national policies. The Kim Dae-Jung administration reorganized cable television market with neo-liberalistic strategies and corporatist forms of policy-making. The government negotiated capitalists and civil society for managing capitalistic economy and cable television market in a horizontal relationship. Successful consequences of the market growth resulted in generating mass loyalty. The former administrations to the contrary, invisibly arranged state-led capitalism was an only alternative to the Kim Dae-Jung administration. The Korean state-led capitalism evolved gradually into different forms.

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Influence of Traditional Media and New Media Communication on Lovemarks, Satisfaction and Behavior Intention of Foodservice Industry (외식기업의 전통적 미디어와 뉴미디어 커뮤니케이션이 러브마크, 만족, 행동의도에 미치는 영향)

  • Lee, Seung-Hun
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.221-231
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    • 2017
  • The purpose of this study was to investigate the relationship between traditional media communication, new media communication, lovemarks, satisfaction, and behavioral intention in foodservice industry. As the results of study as followed. First, traditional media communication had a significant effect on love dimension, but no significant effect on respect dimension of lovemarks. Second, new media communication had a significant effect on love and respect dimension. Third, love and respect dimension of lovemarks had a significant effect on satisfaction and behavior intention respectively, also satisfaction had a significant effect on behavior intention. Fourth, as a result of the indirect effect analysis of the research model, the traditional media and new media communication had a significant effect on satisfaction through lovemarks, and a significant effect on the behavior intention through lovemarks and satisfaction. This result shows that the enhancement of consumer's communication experience and lovemarks recognition can promote post-purchase behavior such as satisfaction with brand and behavioral intention.