• The Journal of Bigdata
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• v.3 no.1
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• pp.63-71
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• 2018

In the last five years (2013~2017), we analyzed what factors influenced Korean films that have surpassed 10 million viewers in the Korean movie industry, where the total number of moviegoers is over 200 million. In general, many people consider the number of screens and ratings as important factors that affect the audience's success. In this study, four additional factors, including the number of screens and ratings, were established to establish a hypothesis and correlate it with the presence of 10 million spectators through big data analysis. The results were significant, with 91 percent accuracy in predicting 10 million viewers and 99.4 percent accuracy in estimating cumulative attendance.