• Title/Summary/Keyword: 농촌 지역 소매업

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Business Strategies of Successful Rural Retailers in Competition with Large Discount Retailers in the U.S. (대규모 할인점과 경쟁에서 성공한 미국 농촌 소매업자들 경영전략)

  • Lee, Sea-Hee;Kim, Johnson K.P.;Gahring, Sherri;Lee, Seung-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.6
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    • pp.968-979
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    • 2008
  • Since community growth and vitality frequently depend on local businesses and community inhabitants depend on local retailers for their daily necessities, studying small businesses in rural areas is important to community sustainability. The purpose of our research was to investigate what marketing, merchandising, customer service, or business operation strategies were being implemented by successful independent rural retailers(i.e., clothing, jewelry, floral, hardware etc.), in competition with large discount stores in the U.S.. In addition, social capital as indicated by community involvement was examined for its use as a business strategy that contributes to the success of small retailers. In-depth interviews were conducted with 27 rural retailers representing three communities within a Midwestern state. Data were content analyzed. Participants were following several of the recommended business strategies but opportunities existed to implement changes. Results are discussed in terms of key practices followed by these successful small business owners.

An Analysis on the Change Factor Based on the Industrial GRDP of 5 Gun in Chungcheongnam-do (충청남도 5개 군의 GRDP 변화요인 분석)

  • Kim, Jung Tae
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.4
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    • pp.1041-1066
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    • 2012
  • This article aims to analyse the change factor of the industry in rural area. As the regional economy is consist of variety industry in local Revitalization of Rural Economy should consider the growth factor of industry. Analytical method is Shift-Share analysis, analysis data is used GRDP of the 5 target area. Analysis is showed that Agriculture, forestry and fishing is leading position. but Farm population decreased rapidly underway. Side work farmer and industry population is increasing rapidly. the Regional Economic growth inhibitory of 5 Gun is the weakness of the internal factor. especially Competition component is than industry-Mixed component. and the Growth of Agriculture, forestry and fishing is external factor. To improve the regional economy, 5 Gun must improve the fault. and the growth of Agriculture, forestry and fishing should promote the consumption of local products to as the local food system.

The Location Patterns of Retail Services and the Consumer Behaviors in Jeju Island (소매 유통업체의 입지적 특성과 소비자 이동 행태에 대한 분석: 제주도 서귀포시를 사례로)

  • 현기순;이금숙
    • Journal of the Economic Geographical Society of Korea
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    • v.7 no.1
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    • pp.97-115
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    • 2004
  • The purpose of this study is to investigate the spatial pattern of retail services and the consumer behaviors. For the purpose we select Jeju Island as the study area, because it retains relatively little distorted retail service systems by it's locational isolation. The retail service systems comprise three types: large-scale modern marts, conventional markets, and periodic markets. This study attempts to examine the interrelationships between these three different types, of retail services, and to figure out the spatial characteristics of consumer behaviors for each of them. We performed questionnaire surveys for getting the data of consumer behaviors. We applied several statistical methods to analyze the survey data. Most of retail services are located in two urban centers, Jeju City and Seoguipo City. We found that the locations of retail services are determined strongly by population size. The selection of market type and the location to go for shopping are related strongly with the types of goods. However, there is a wide difference in the consumer behaviors according to the consumer's socio-economic characteristics. Young wives tend to go shopping to large-scale marts in Jeju City which is the higher level central place, while old wives go shopping to conventional markets and periodic markets. They also show different shopping behaviors according to the household income levels. Low income groups prefer to go conventional markets located near to their residence, middle income groups go to large-scale marts in Jeju, and high income group go out of the Jeju Island. However, the consumer behavior does not show big difference according to the size of family. There are also no difference in the selection for shopping location according to the consumer's resident locations.

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Information technology and changes in firm activities:A case of the service industry in the United States (정보기술과 기업활동의 변화:미국의 서비스산업을 사례로)

  • Lee, Jeong Rock
    • Journal of the Korean Geographical Society
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    • v.29 no.4
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    • pp.402-419
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    • 1994
  • Telecommunication and intormation technology have been conceived as crucial as well as revolutionary elements for recent and future social and economic development, and their development have led to a spatial reorganization and locational change of economic activities. Information technology has resulted in important changes in the organization structure and location of firm. This study draws attention to the understanding of the relationship between the diffusion of information technology and changes in firm activities with the special reference to the service industry of the United States. Information technology has had a significant impact on the growth and changes of the service industry of the United States through changes in the organizational and employment structure, market structure, and locational changes. The impact of information technology on location changes of the service industry shows two opposite patterns, concentration and decentralization. Among these patterns, the location change in the service industry of the United States reveals predominantly the decentralization tendency such as suburbanization and transfer to lower ranking cities rather than concentration. In case of Korea, however, it is anticipated that the rapid development of information technology may lead to the concentration of the service industry in Seoul and Capital region.

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