• 가족자원경영과 정책
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• 제9권1호
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• pp.131-146
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• 2005

The farming type in Korea is predominantly a small farm managed by family members. This study mainly examines the current usage of the website of family farms as a management tool for small farm business and discusses the strategies for effective utilization of the website. A county that currently employs governmental project of information system was purposely selected. Among all the websites operated by small farm businesses in that county, websites of which purpose is introduction of the business, advertisement, or e-business were included for analysis; it yielded total seven websites, The study was conducted with two phases; on-line website analysis and interview with business owners. The websites were analyzed based on four categories; content, interface, design, and site management. With regard to the content of the websites, the lack of connection between domain names and product names was found. Moreover, the problem relevant to site management was shown as low utilization of bulletin boards and delayed upload of new information. However, design and interface were comparatively well presented. Business owners reported that the motivation to initiate the websites was mostly supports from the governmental project for the agricultural information system. The barriers to effective management of websites were found i) business owner's misinterpretation of business website with e-business ii) very limited opportunity for website management education in small farm business, and iii) lack of regional infrastructure for information system. Based on the findings, this study suggests as followed; i) construction of infrastructure should be preceded to make effective management for websites; ii) education for website management should include small business management strategies as well as computer skills, iii) the education should be provided in diverse ways considering subject's characteristics iv) small farm business owners should be informed that their websites could play a role only to provide information about the products and hand over the practical load for e-business to retailing web sites such as portal shopping mall; and v) wives' participation should be encouraged.

• 벤처창업연구
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• 제11권3호
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• pp.63-76
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• 2016

본 연구는 최근 농촌경제 활성화를 위해 활발히 진행되고 있는 6차산업을 성공적으로 이끌기 위해 6차산업 기업가정신의 개념을 정립하고, 6차산업 기업가정신을 측정하기 위한 지표를 개발하는데 목적이 있다. 농촌 자원의 가치를 계발하고 생산, 가공, 유통 관광을 융합하는 특성을 지닌 6차산업 창업에서는 전통적 창업에서 강조되는 기업가정신 요소 이외에 더 다양한 기업가정신 요소들이 요구되었다. 본 연구에서는 문헌조사를 통해 전통적 기업가정신 구성요소와 6차산업 기업가정신 구성요소를 도출하고, 6차산업 전문가 인터뷰를 통해 현장에서 필요로 하는 기업가정신 핵심요소를 도출하였다. 도출된 결과를 기반으로 6차산업 기업가정신 지표를 설정하고 6차산업종사자들을 대상으로 설문조사를 진행하였다. 탐색적인 요인분석을 통하여 타당성 측정 및 지표를 평가하였으며, 탐색적 요인분석 결과 문헌조사와 인터뷰를 통해 설정된 요인들이 합리적으로 구성된 것으로 나타났다. 본 연구의 결과는 6차산업 활성화를 위한 교육이나 컨설팅, 귀농 귀촌 교육프로그램 기획 등에 활용될 수 있을 것이다. 또한 기존의 6차산업 진행 주체들의 기업가정신을 진단하고 개별적 필요에 맞는 맞춤형 역량개발을 진행하는데 도움을 줄 수 있을 것으로 기대한다.