• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.13 no.4
• /
• pp.59-72
• /
• 2018

The purpose of this study is to investigate the factors affecting the intention to use healing farming by setting aged readiness, rural healing supply condition, and rural healing service as independent variables. This study has been started based on the idea that it is necessary to provide healing service through healing agriculture to the rapidly increasing elderly people and urban people who need mental rest. Therefore, the purpose of this study is to find out the various factors influencing intention to use healing agriculture through empirical analysis. Second, we want to examine whether the variables influenced the intention to use more. Third, based on the results of these tests, we suggest the policy for activation of healing agriculture by examining the factors necessary for the promotion of physical and mental health of the elderly in the aging society and the revitalization of healing agriculture for the mental healing of the urban people. For this study, a questionnaire survey was conducted for men and women over 30 years old, and the final 356 copies were analyzed. The validity of the research hypothesis was verified by linear regression analysis. The results of the analysis are as follows. First, the physical preparation, emotional preparation, and economic preparation of aged care preparations were found to have a significant effect on intention to use. Second, natural landscape, accessibility, and stability of rural healing supply conditions were found to have a significant effect on intention to use. But economics and expertise were dismissed. Third, crop cultivation, animal medication and healing facilities of rural healing service were proved to have significant influence on intention to use. In order to increase the utilization of healing agriculture, it is necessary for the consumer to be well prepared for aging. In rural healing supply conditions, accessibility and safety should be provided for healing facilities in rural healing services.And to increase the intention to use it.

• Journal of Korean Society of Rural Planning
• /
• v.29 no.4
• /
• pp.93-103
• /
• 2023

The purpose of this study was to explore the experiences and future challenges in providing of social service based on agro-healing. The study conducted was a general qualitative research which involved the collection and analysis of experiences shared by four representatives of participating in Gyeonggi-do community service investment pilot project. The data were gathered through individual in-depth interviews, and the findings were thoroughly analyzed to draw meaningful insights. The study revealed three main topics of discussion: "knowing the necessity of entering social services," "thresholds to be crossed to enter social services," and "future tasks". Based on the these results, implications for the development of community social services related to agro-healing were suggested, and the limitations were also discussed.