• Journal of Distribution Research
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• v.10 no.4
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• pp.23-39
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• 2005

Recently, aging population will be coming out of the first magnitude demanders in this age. The purpose of the study is to present the basic data useful to get the public attention concerning the development of the consumer market of the elderly people by looking into the various factors which may influence the consumer. The results of the study will be very useful in establishing the relevant marketing strategies and in. providing the business opportunities for the elderly consumers in Korea. A survey was performed on actual Korean consumers aged over 55 and the results was compared with data previously reported in Korea and U.S.A.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.315-325
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• 2009

본 연구에서는 시판 중인 디바이스를 활용하여 외관에서는 기성복의 스타일을 유지하면서 기능성을 부여한 노년 여성을 위한 스마트 재킷을 개발하였다. 노년기에 접어들면서 시력은 약화되며 효과적인 체온조절도 저하된다. 이에 열과 빛의 기능을 제공하는 연구재킷을 제작하고 노년층 소비자들의 평가를 실시하여 그 수용가능성을 확인하고자 하였다. 재킷에 대한 만족도 평가는 전문가 외관 평가 및 소비자 착용 평가로 실시되었으며 재킷의 피트성, 활동성, 디바이스의 기능성, 수용 가능성 여부 등을 평가하였다. 그 결과, 전반적으로 높은 만족도를 보였으며 노년층에서도 충분히 미적요소와 기능성이 결합된 스마트 의류가 일상복으로 받아들여질 수 있음을 알 수 있었다. 그러나 여전히 스마트 의류의 문제점 중의 하나인 디바이스의 무게를 경량화 할 수 있는 방법이 모색되어야 할 것으로 나타났으며, 이러한 결과가 노년층을 위한 스마트 의복의 가능성과 만족도 향상을 위한 방안을 제시하는 기초 자료가 되기를 바란다.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.133-138
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• 2020

The ability to use ICT is now a prerequisite for living in the information age, and digital literacy, which can access and utilize various digital information such as online banking, shopping, news, and health care, is more important. It is increasing. Accordingly, the social inequality, or digital divide, related to accessing and accepting digital information and knowledge is also an important social issue. In particular, the digital divide by age is becoming a major issue, not only in terms of resolving social imbalances but also in resolving the structural problems of the economy in addition to the survival of the elderly. This study aims to find ways to resolve the digital gap of the elderly in terms of socioemotional selectivity theory and suggests the reasons for the elderly's less access to digital information acquisition and the implications for the solution.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.469-489
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• 2021

This study explores consumers' responses to socially assistive robotics by using text-mining method focusing on Companion Pets from Hasbro as it gives emotional support. We conducted text frequency analysis, LDA analysis using R programming. The key findings are 1)the most frequently used words the mimicry of living pets and the appearance of companion pets, 2)the five topics were derived from the LDA analysis and classified keywords in each topic split between positive and negative, 3)user, product, environment affect the interaction between consumer and companion pets, 4)consumers who have difficulty in cognition and physical conditions use companion pets to replace living pets. This study provides an understanding of consumer responses in companion pets and gives practical implications that may improve the efficacy of usage for consumers and understand the companion robot, which provides emotional support in COVID-19.

• Culinary science and hospitality research
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• v.20 no.1
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• pp.220-237
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• 2014

This study was intended to survey on the restaurant selection preferences by elderly consumers' values and lifestyle. The survey was residing in Seoul and men and women who were 55 years of age or older to achieve the purpose of this study, the theoretical and empirical research methods research methods were combined. The results of the study are summarized as follows. First, Action oriented intrinsic value of elderly consumers highest lifestyle influence. This is an internal value-oriented elderly consumers to follow the latest fashion trends and challenges in the new one, we enjoyed the service and sometimes want to experience the frenetic fun means. Second, Realization oriented lifestyle on the Brand standards, food quality standards, environmental standards positive effect was found to be Principle oriented life style based on the environment positively influence. This trend Principle oriented lifestyle can talk comfortably while you can relax and quiet around people, mainly from a reputable place, and action-oriented selection of the hotels facilities and senior discount price menu and the service is friendly and Notice that if you use a little less meoleodo, and these results are only for the elderly consumers with access privileges and services using the factors of elderly consumers loyalty and Catering Food service satisfaction should be efforts to raise. Third, elderly consumers select attribute value and proven results Food service elderly consumers based on personal values and lifestyle are different catering companies can select the properties that standard means, elderly consumers are value-oriented properties and select the Food Service Industry catering companies by identifying the active elderly consumers in future marketing strategies to be able to bring a positive impact considered.

• 한국노년학
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• v.40 no.3
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• pp.389-411
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• 2020

The purpose of this study was to identify the needs and characteristics of Korean senior consumers. To this end, the factors of Maslow's seven-levels of needs hierarchy were re-established and applied to suit the actual situation in Korea. For analysis, an online survey was conducted on 440 adults (50-75 years old), who are considered active seniors living in Korea, on the factors of 7-levels of needs and demographic characteristics. The study found that the 7-levels needs of Korean senior consumers were derived in a different order from Maslow's. Other diverse theoretical and practical implications were also presented.

• The Research Journal of the Costume Culture
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• v.16 no.3
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• pp.559-573
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• 2008

Internet apparel businesses are required to provide various kinds of consumer information which includes both product information and customer service information. "New Age Elderly" who become an aged man in 21th century are familiar with internet and other high technological tools from their life time experience with technological development and ready to enjoy the convenience the technology offers. As a preliminary step to develop internet consumer information model for elderly consumers, this study examines the US and Korea apparel e-tailing sites targeting elderly consumers. Ten Korean sites and nine US sites were selected and compared for their provision of consumer information in terms of contents, ease to access, and the completeness of the information. Results of data analysis indicate that elderly market in Korea is not yet clearly defined compared to the US. In Korea, elderly consumer market is considered as a part of middle-aged market, and there was no unique target marketing efforts observed. Korean sites are better than the US's sites in terms of shopping information, while the US sites offer detailed information about the company, and customer service information. In both countries, fashion related information is lacking and failing to satisfy fashion conscious elderly consumers. Managerial implications were discussed.

• Journal of Industrial Convergence
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• v.9 no.1
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• pp.15-31
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• 2011

Recently, elderly populations are coming out as the first magnitude consumers. The purpose of the study is analyze the basic data useful to get the public attention concerning the development of the market for elderly by looking into the types of lifestyle and the store choice factors which may influence the elderly women consumer. This survey was performed on individuals of age 50 and older women. the types of lifestyle for elderly women consumer were classified into 3 types; self-oriented. traditional, family oriented, family oriented. Each group showed different store choice factors that affect purchase of clothing; ease of returning product, discount for best customer, delivery service, convenience in-store and parking, all fashion item, store ambience and interior decoration were significant difference. The result of the study will be very useful in establishing the relevant elderly marketing strategies and in providing the business opportunities of the market for elderly consumers.

• The Research Journal of the Costume Culture
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• v.14 no.6
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• pp.971-986
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• 2006

As baby boomer generations become older, these "New-age elderly" have emerged as an important consumer segment for apparel products. These young-minded elderly have positive attitudes to technology and enjoy many of high technology tool in their everyday life, which signals a huge market potential for internet apparel retailing targeting these elderly consumers. Internet apparel businesses are required to provide various consumer information to its consumers to facilitate the decision making process. For elderly consumers, who might have different shopping behaviors from the younger consumer segments, different kinds of information with higher quality would be required. As a preliminary step to develop internet consumer information model for elderly consumers, this study seeks to investigate the current practice of information offerings of internet apparel businesses for elderly consumers. Ten internet sites carrying apparel products for elderly consumers were selected and analyzed their offerings of consumer information by five researchers. This study found that internet apparel businesses targeting elderly consumers were still small-sized and lack of sophisticated technology to support these elderly consumers. Most web sites provided basic product information and service information but not fashion and trend related information. Managerial implications were discussed.

• 한국노년학
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• v.25 no.2
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• pp.229-244
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• 2005

Korea is expected to become an "aged society" in approximately fifteen years. In order to prepare Korean society for this "aged society", the government and social organizaitons need to offer a life stage preparation manual for the young, middle-aged, and aging populations, as well as providing support structures to guide them through this transition. Researchers have developed a Life Stage Preparation Program, based on surveys and experiments conducted to assess needs and appraise effectiveness. To accomplish the goal of this research, the team has been composed of specialists from the fields of social welfare, family studies, occupational studies, and gerontology. The Life Stage Preparation Program consists of ten areas: understanding ageing issues, sustaining and improving health, psychological issues, continuing education, family relations, social activities, financial preparation, occupations, shelter, and mortality. The effectiveness of the program surveyed on age group of 20s and 60s resulted in nine areas. The Life Stage Preparation Program needs to be operated as a life long education program.