• Journal of Intelligence and Information Systems
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• v.17 no.1
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• pp.153-169
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• 2011

Today using Internet environment is considered absolutely essential for establishing corporate marketing strategy. Companies have promoted their products and services through various ways of on-line marketing activities such as providing gifts and points to customers in exchange for participating in events, which is based on customers' membership data. Since companies can use these membership data to enhance their marketing efforts through various data analysis, appropriate website membership management may play an important role in increasing the effectiveness of on-line marketing campaign. Despite the growing interests in proper membership management, however, there have been difficulties in identifying inappropriate members who can weaken on-line marketing effectiveness. In on-line environment, customers tend to not reveal themselves clearly compared to off-line market. Customers who have malicious intent are able to create duplicate IDs by using others' names illegally or faking login information during joining membership. Since the duplicate members are likely to intercept gifts and points that should be sent to appropriate customers who deserve them, this can result in ineffective marketing efforts. Considering that the number of website members and its related marketing costs are significantly increasing, it is necessary for companies to find efficient ways to screen and exclude unfavorable troublemakers who are duplicate members. With this motivation, this study proposes an approach for managing duplicate membership based on the social network analysis and verifies its effectiveness using membership data gathered from real websites. A social network is a social structure made up of actors called nodes, which are tied by one or more specific types of interdependency. Social networks represent the relationship between the nodes and show the direction and strength of the relationship. Various analytical techniques have been proposed based on the social relationships, such as centrality analysis, structural holes analysis, structural equivalents analysis, and so on. Component analysis, one of the social network analysis techniques, deals with the sub-networks that form meaningful information in the group connection. We propose a method for managing duplicate memberships using component analysis. The procedure is as follows. First step is to identify membership attributes that will be used for analyzing relationship patterns among memberships. Membership attributes include ID, telephone number, address, posting time, IP address, and so on. Second step is to compose social matrices based on the identified membership attributes and aggregate the values of each social matrix into a combined social matrix. The combined social matrix represents how strong pairs of nodes are connected together. When a pair of nodes is strongly connected, we expect that those nodes are likely to be duplicate memberships. The combined social matrix is transformed into a binary matrix with '0' or '1' of cell values using a relationship criterion that determines whether the membership is duplicate or not. Third step is to conduct a component analysis for the combined social matrix in order to identify component nodes and isolated nodes. Fourth, identify the number of real memberships and calculate the reliability of website membership based on the component analysis results. The proposed procedure was applied to three real websites operated by a pharmaceutical company. The empirical results showed that the proposed method was superior to the traditional database approach using simple address comparison. In conclusion, this study is expected to shed some light on how social network analysis can enhance a reliable on-line marketing performance by efficiently and effectively identifying duplicate memberships of websites.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.13 no.6
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• pp.129-140
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• 2003

Recently viruses and various hacking tools that threat hosts on a network becomes more intelligent and cleverer, and so the various security mechanisms against them have ken developed during last decades. To detect these network attacks, many NIPSs(Network-based Intrusion Prevention Systems) that are more functional than traditional NIDSs are developed by several companies and organizations. But, many previous NIPSS are hewn to have some weakness in protecting important hosts from network attacks because of its incorrectness and post-management aspects. The aspect of incorrectness means that many NIPSs incorrectly discriminate between normal and attack network traffic in real time. The aspect of post-management means that they generally respond to attacks after the intrusions are already performed to a large extent. Therefore, to detect network attacks in realtime and to increase the capability of analyzing packets, faster and more active responding capabilities are required for NIPS frameworks. In this paper, we propose a framework for real-time intrusion prevention. This framework consists of packet filtering component that works on netfilter in Linux kernel and traffic control component that have a capability of step-by-step control over abnormal network traffic with the CBQ mechanism.

• The KIPS Transactions:PartC
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• v.15C no.4
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• pp.297-302
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• 2008

In case of display a lot of information from mobile devices, those systems are being developed that display the information from mobile devices on remote devices such as TV using the mobile devices as remote controllers because it is difficult to display a lot of information on mobile devices due to their limited bandwidth and small screen sizes. A lot of cost is required to design and develop interfaces for these systems corresponding to each of remote display devices. In this paper, a mobile environment based remote display system for displays at real times is proposed for continuous monitoring of status data for unique 'Mote IDs'. Also, remote data are collected and monitored through sensor network devices such as ZigbeX by applying status perception based remote displays at real times through processing ubiquitous computing environment data, and remote display applications at real times are implemented through PDA wireless mobiles. The system proposed in this paper consists of a PDA for remote display and control, mote embedded applications programming for data collections and radio frequency, server modules to analyze and process collected data and virtual prototyping for monitoring and controls by virtual machines. The result of the implementations indicates that this system not only provides a good mobility from a human oriented viewpoint and a good usability of accesses to information but also transmits data efficiently.