• Title/Summary/Keyword: 네트워크 외부효과

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SMEs' External Technological Information Network Diversity and Sales Growth : The Mediating Impact of the Productivity Improvement and the Moderating Effect of the Technology Development Driven by CEO (중소기업의 외부 기술 정보 네트워크의 다양성과 매출 성장 : 생산성 향상의 매개 효과와 최고경영자가 주도하는 기술 개발의 조절 효과)

  • Hau, Yong Sauk
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.147-153
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    • 2017
  • This research empirically analyzes not only the direct impact of the external technological information network diversity of small and medium-sized enterprises (SMEs) on the sales growth from their technology development but also the mediating impact of their productivity improvement and the moderating effect of the technology development driven by CEO on this direct impact in order to deepen the research stream on SMEs' external technological information network. Based on the ordinary least squares regression by using 2,200 data of South Korean SMEs, this study reveals the three findings. First, SMEs' external technological information network diversity positively influences their sales growth from technology development. Second, SMEs' productivity improvement partially mediates this positive influence of the external technological information network diversity. Third, SMEs' technology development driven by CEO moderates the positive influence.

The Mediating Effect of Network Embeddedness on Investment Performance of Multinational Manufacturers in China (중국시장에 진출한 다국적제조기업의 투자성과에 미치는 네트워크 배태성의 매개효과 실증분석)

  • Song Gao;Sung-Hoon Lim
    • Korea Trade Review
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    • v.48 no.2
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    • pp.1-26
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    • 2023
  • The purpose of this study is to demonstrate how internal capability adjustments made by subsidiaries in response to local market adaption and market changes, together with the use of internal and external networks, have an impact on the investment performance of such subsidiaries. From the empirical results, it was proven that the larger the extent of internal capability adjustment made by subsidiaries, and the more quickly and flexibly it is implemented, the more positive the investment performance is. The empirical findings also showed that in this process, the use of internal/external network embeddedness has a positive mediating impact on the investment performance. Additionally, the results of statistical analysis support the research hypothesis that external embeddedness has a greater mediating influence on multinational manufacturing companies entering Chinese market than internal embeddedness. It implies to the top managers of subsidiaries that the subsidiary should actively utilize external embeddedness to create a new locational competitive advantage in the local region, as well as develop a strategy to reduce foreignness costs such as cost of adapting to the local system.

IT 활용이 지식 네트워크의 효과성에 미치는 영향: 사회 네트워크 분석을 중심으로

  • Seo, A-Yeong;Sin, Gyeong-Sik
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.312-325
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    • 2008
  • 지식 네트워크 (knowledge network) 구축은 지식의 재사용을 통하여 조식의 효율성을 개선시키고 지식 레버리지를 통하여 혁신을 촉진한다는 점에서 지식관리의 핵심적 요소이다. 본 연구는 (1) 개인이 집단 내 외에서 맺고 있는 지식 네트워크가 팀의 객관적, 주관적 성과에 미치는 영향을 고찰하고, (2) IT 활용이 지식 네트워크의 효과성을 어떻게 조절하는 가에 대해서 실증 함으로써, (3) 지식 네트워크 구축, IT 활용, 그리고 팀 성과 간의 관계에 대하여 학문적, 실무적 시사점을 제시하고자 한다. 먼저 사회 네트워크 이론을 바탕으로 지식 네트워크의 집단 내부 결속과 외부 매개성을 통합하는 이론적 프레임워크를 개발하고 국내 5개 컨설팅 업체의 172명의 컨설턴트와 42개 프로젝트 팀을 대상으로 사회 네트워크 분석 (Social Network Analysis)을 실시하였다. 분석 결과는 지식 네트워크의 내부 결속(네트워크의 밀도)과 팀 성과의 선형적인 관계를 지지하였으며, 외부 매개성은 직접적으로 팀 성과에 영향을 미치지 않았으나 팀 수준의 IT 활용 (공동체적인 컴퓨터 매체의 활용)과 상호작용을 통해서 팀의 성과를 실질적으로 향상시키는 것으로 나타났다.

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IT 활용이 지식 네트워크의 효과성에 미치는 영향: 사회 네트워크 분석을 중심으로

  • Seo, A-Yeong;Sin, Gyeong-Sik
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.571-584
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    • 2008
  • 지식 네트워크 (knowledge network) 구축은 지식의 재사용을 통하여 조식의 효율성을 개선시키고 지식 레버리지를 통하여 혁신을 촉진한다는 점에서 지식관리의 핵심적 요소이다. 본 연구는 (1) 개인이 집단 내 외에서 맺고 있는 지식 네트워크가 팀의 객관적, 주관적 성과에 미치는 영향을 고찰하고, (2) IT 활용이 지식 네트워크의 효과성을 어떻게 조절하는 가에 대해서 실증함으로써, (3) 지식 네트워크 구축, IT 활용, 그리고 팀 성과 간의 관계에 대하여 학문적, 실무적 시사점을 제시하고자 한다. 먼저 사회 네트워크 이론을 바탕으로 지식 네트워크의 집단 내부 결속과 외부 매개성을 통합하는 이론적 프레임워크를 개발하고 국내 5개 컨설팅 업체의 172명의 컨설턴트와 42개 프로젝트 팀을 대상으로 사회 네트워크 분석 (Social Network Analysis)을 실시하였다. 분석 결과는 지식 네트워크의 내부 결속(네트워크의 밀도)과 팀 성과의 선형적인 관계를 지지하였으며, 외부 매개성은 직접적으로 팀 성과에 영향을 미치지 않았으나 팀 수준의 IT 활용 (공동체적인 컴퓨터 매체의 활용)과 상호작용을 통해서 팀의 성과를 실질적으로 향상시키는 것으로 나타났다.

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Service Innovation in Digital Contents Industry: A Case of Korean Online Games (디지털컨텐츠산업의 서비스혁신 패턴 분석: 온라인게임 사례를 중심으로)

  • Nam, Young-Ho
    • Journal of Technology Innovation
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    • v.17 no.1
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    • pp.119-148
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    • 2009
  • The paper presents and empirically tests a model of the digital contents(DC) innovation systems that enables us to study interactions between users, service providers, contents developers and network providers, and to examine the relationship between manufacturing innovation and service innovation as well as patterns of innovation in the DC industry. The framework of Gallouj and Weinstein(1997) and Gallouj(2002) is modified into the DC innovation model according to characteristics of the DC industry, that is, user involvement and network externalities. The model is applied to a case analysis that traces the growth of the online game industry in Korea since its introduction. The model offers several advantages over other approaches in understanding the dynamics in the DC industry. Most importantly, it provides a single unified basis within which both service innovation resulting from users and service providers and manufacturing innovation induced by contents developers, platform holders and network providers are analyzed. The distinction between service and manufacturing innovation is important in many ways, for instance in selecting proper government policy tools for promotion or regulation of the DC industry. Second, the Korean online game industry has experienced both radical innovation during the beginning period and non-radical innovation throughout the maturation period. The model developed herein helps to illustrate several types of non-radical innovations such as recombinative innovation that are crucial to sustainable development of the DC industry. Third, the model clarifies impacts of network externalities that are characteristics of the DC industry.

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A Study of Service Discovery in Mobile Ad hoc Network (모바일 Ad hoc 네트워크에서 서비스 탐색 기법에 관한 연구)

  • Lee, Kyoung-Yong;Cho, Mi-Young;Lee, Young-Hee
    • Annual Conference of KIPS
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    • 2002.11b
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    • pp.1349-1352
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    • 2002
  • 최근의 컴퓨터와 인터넷 기술의 발달로 인해 시간과 장소에 제약을 받지 않는 네트워크를 구성하기 위한 연구가 활발히 진행되고 있다. 그 중 외부 네트워크로 연결이 힘든 상황에서의 네트워크를 구성하고자 하는 연구, 즉 외부와는 단절돼 있거나 외부와 독립적인 네트워크를 구성하고자 하는 모바일 Ad hoc 네트워크에 관한 연구이다. 본 논문에서는 이러한 모바일 Ad hoc 네트워크에서 서비스 탐색 시 네트워크의 자원을 불필요하게 많이 소모하는 브로드캐스트를 기반으로 한 기존 기법인 플러딩을 배제하고 동종의 서비스를 하나의 멀티캐스트 그룹으로 만든 후 서비스 탐색을 실시하는 방법을 제시하였다. 이러한 방법을 통해 모바일 Ad hoc 네트워크에서의 브로드캐스트를 줄이며, 동시에 서비스를 효과적으로 받을 수 있는 가능성을 기술하고자 한다.

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Market Power of Internet Portals with Direct and Indirect Network Externality (직·간접 네트워크 외부성하에서 인터넷포털 기업의 시장력 분석)

  • Jin, Yangsoo
    • KDI Journal of Economic Policy
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    • v.31 no.2
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    • pp.87-126
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    • 2009
  • In the internet portal industry, the indirect network externality from portal visitors to advertisers and the direct network externality among portal visitors have important implications for anti-trust policies. This paper examines the existence and the magnitude of the direct/indirect network externality in the Korean internet portal industry and measures its effect on the market power of the internet portals. The results show that the direct/indirect network externality is substantive in the industry hence the market share of a portal in the visitors' side has the 'leverage' effect on its market power in the advertisers' side.

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The Effect of External Knowledge Search on Innovation Speed: Focusing on the Moderation Effect of Export Performance (외부지식탐색이 혁신속도에 미치는 영향: 수출성과의 조절효과를 중심으로)

  • Roh, Taewoo
    • Journal of Digital Convergence
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    • v.16 no.2
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    • pp.93-102
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    • 2018
  • This study suggests external knowledge search as a way of creating knowledge and efforts for reaching out to the innovation and examines the relationship between innovation speed and the breadth and depth of external knowledge search. As a part of efforts to overcome the limitations of the routines of external knowledge search in the domestic market, the efforts of a firm to enter the foreign market have been examined with a moderate effect. Although previous research focused on exploration of external knowledge that is mostly effected in single country or similar industry, this study expands it by introducing the concept of market expansion and empirically inspect the interaction effect. 818 valid samples used in this study are based on the innovation survey published by STEPI and empirical results are as follows. First, the breadth and depth of external knowledge search have a positive impact on innovation speed. Second, export performance as the effect of expanding the market has a moderating effect on the speed of innovation. Third, younger companies prefer various networks while older companies prefer depth networks in order to increase the speed.

A study on the relevant market definition of online search advertising - Focusing on Naver, Korean Search & Portal service provider - (온라인검색광고시장의 시장획정에 관한 연구 - 검색포털사업자 네이버를 중심으로 -)

  • Cho, Dae-keun
    • Journal of Internet Computing and Services
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    • v.18 no.4
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    • pp.109-119
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    • 2017
  • This paper is to analyse empirically using the data collected from Korea portal Naver's ad management system and show online ad platform may not be two-sided market. It is aim of this study to propose the appropriate approach to define the market, based on the empirical result. Here are two research questions to be reviewed. First, is there any consistency between business model of search advertising and definition of two-sided market which Rochet-Tirole proposed in 2006? Second, do indirect network externalities exist significantly in search advertising market? if so, this study is going to estimate the level of it through empirical measurement. Based on Luchetta's paper which suggested that google may be one-sided market, it performed the correlation & regression analysis to prove his suggestion. The result is that online search advertising costs increased by more than 50 won when advertisers increased by one unit. However, there was no significant correlation and regression between the search frequency and online search advertising cost. It means that there is little possibility to identify two-sidedness in online search advertising service(market) because of no(or little) indirect network externalities which are a necessary condition for two-sided market. This result has three implications, such as the availability to adapt traditional market definition tools to online search advertising market, the possibility enhancement to find the fundamental competition elements in defined market and promotion of the powers of persuasion in competitive market reality. It is significant that the gap between legal scholars including regulatory practitioners and economists can be overcome to some extent. who have shown the different perspective on the two-sided market.

Small and Medium Venture Companies' Exterior Information Network Heterogeneity and New Technology Development Capability: The Mediating Role of Product Planning Capability (중소 벤처기업의 외부 정보 네트워크의 다양성과 신기술 개발 역량: 제품 기획 역량의 매개적 역할)

  • Hau, Yong Sauk
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.121-127
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    • 2018
  • Enterprises' new technology development capability is essential for creating successful product innovation and process innovation in the heavy competition in the business context changing quickly with technology convergence and development. Based on the open innovation perspective, this research develops a research model about the direct effect of small and medium venture companies' exterior information network heterogeneity on their new technology development capability and the mediating impact of their product planning capability on this direct effect. This study statistically tests the research model by using the ordinary least squares regression with the 683 small and medium venture companies, providing two major findings as follows. One finding is that small and medium venture companies' exterior information network heterogeneity positively impacts their new technology development capability. The other finding is that small and medium venture companies' product planning capability perfectly mediates the positive effect of their exterior information network heterogeneity on their new technology development capability.