Today using Internet environment is considered absolutely essential for establishing corporate marketing strategy. Companies have promoted their products and services through various ways of on-line marketing activities such as providing gifts and points to customers in exchange for participating in events, which is based on customers' membership data. Since companies can use these membership data to enhance their marketing efforts through various data analysis, appropriate website membership management may play an important role in increasing the effectiveness of on-line marketing campaign. Despite the growing interests in proper membership management, however, there have been difficulties in identifying inappropriate members who can weaken on-line marketing effectiveness. In on-line environment, customers tend to not reveal themselves clearly compared to off-line market. Customers who have malicious intent are able to create duplicate IDs by using others' names illegally or faking login information during joining membership. Since the duplicate members are likely to intercept gifts and points that should be sent to appropriate customers who deserve them, this can result in ineffective marketing efforts. Considering that the number of website members and its related marketing costs are significantly increasing, it is necessary for companies to find efficient ways to screen and exclude unfavorable troublemakers who are duplicate members. With this motivation, this study proposes an approach for managing duplicate membership based on the social network analysis and verifies its effectiveness using membership data gathered from real websites. A social network is a social structure made up of actors called nodes, which are tied by one or more specific types of interdependency. Social networks represent the relationship between the nodes and show the direction and strength of the relationship. Various analytical techniques have been proposed based on the social relationships, such as centrality analysis, structural holes analysis, structural equivalents analysis, and so on. Component analysis, one of the social network analysis techniques, deals with the sub-networks that form meaningful information in the group connection. We propose a method for managing duplicate memberships using component analysis. The procedure is as follows. First step is to identify membership attributes that will be used for analyzing relationship patterns among memberships. Membership attributes include ID, telephone number, address, posting time, IP address, and so on. Second step is to compose social matrices based on the identified membership attributes and aggregate the values of each social matrix into a combined social matrix. The combined social matrix represents how strong pairs of nodes are connected together. When a pair of nodes is strongly connected, we expect that those nodes are likely to be duplicate memberships. The combined social matrix is transformed into a binary matrix with '0' or '1' of cell values using a relationship criterion that determines whether the membership is duplicate or not. Third step is to conduct a component analysis for the combined social matrix in order to identify component nodes and isolated nodes. Fourth, identify the number of real memberships and calculate the reliability of website membership based on the component analysis results. The proposed procedure was applied to three real websites operated by a pharmaceutical company. The empirical results showed that the proposed method was superior to the traditional database approach using simple address comparison. In conclusion, this study is expected to shed some light on how social network analysis can enhance a reliable on-line marketing performance by efficiently and effectively identifying duplicate memberships of websites.
The purpose of this study was to compare of freshmen's cognitive frames about the 'Crisis of the Earth' upon taking the Earth science I course in high school to confirm if they reflect the goal of the curriculum reasonably. Data were collected from 67 freshmen who graduated from high school. All participants were asked to express about the 'Crisis of the Earth' in painting with explanation, then we picked meaningful units from paintings. We analyzed the words and frames presented in the paintings using the Semantic Network Analysis. Result are as follows. First, when both groups' (one that took the course vs. the other that did not take it) built their cognitive frames for the 'crisis of the Earth', they reasonably connected areas that are composed of the global environment and they understood that their relation was constantly changing by interacting each other. Second, when configuring a cognitive frame about the 'crisis of the Earth', both groups reflected the characteristics of interrelationship with human activities. In particular, the group that took the course of Earth Science I fully reflected the goal of the curriculum. It is suggested that students recognize the 'crisis of the Earth' not only from a cosmic perspective bot also from the Earth's interior since most of students have strongly connected it to the phenomenon of the Earth's interior rather than the Earth's outward symptoms. In addition, it is recommended that the Earth science curriculum put more emphasis on understanding the importance of problem-solving of the Earth's crisis.
Journal of the Korean Society for information Management
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v.37
no.1
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pp.153-177
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2020
In the context of open science, data sharing and reuse are becoming important researchers' activities. Among the discussions about data sharing and reuse, data journals and data papers shows visible results. Data journals are published in many academic fields, and the number of papers is increasing. Unlike the data itself, data papers contain activities that cite and receive citations, thus creating their own intellectual structures. This study analyzed 14 data journals indexed by Web of Science, 6,086 data papers and 84,908 cited references to examine the intellectual structure of data journals and data papers in academic community. Along with the author's details, the co-citation analysis and bibliographic coupling analysis were visualized in network to identify the detailed subject areas. The results of the analysis show that the frequent authors, affiliated institutions, and countries are different from that of traditional journal papers. These results can be interpreted as mainly because the authors who can easily produce data publish data papers. In both co-citation and bibliographic analysis, analytical tools, databases, and genome composition were the main subtopic areas. The co-citation analysis resulted in nine clusters, with specific subject areas being water quality and climate. The bibliographic analysis consisted of a total of 27 components, and detailed subject areas such as ocean and atmosphere were identified in addition to water quality and climate. Notably, the subject areas of the social sciences have also emerged.
Journal of the Korea Institute of Information Security & Cryptology
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v.28
no.1
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pp.145-153
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2018
SSL (Secure Socket Layer) and TLS (Transport Layer Security) are widely used protocols for secure and encrypted communication over a computer network. However, there have been reported several security vulnerabilities of SSL/TLS over the years. The vulnerabilities can let an adversary carry out critical attacks on SSL/TLS enabled servers. In this paper, we have developed a system which can periodically scan SSL/TLS vulnerabilities on internal network servers and quickly detects, reports and visualizes the vulnerabilities. We have evaluated the system on working servers of Naver services and analyzed detected vulnerabilities. 816 vulnerabilities are found on 213 internal server domains (4.2 vulnerabilities on average) and most vulnerable servers are not opened to public. However, 46 server domains have old vulnerabilites which were found 2016. We could patch and response to SSL/TLS vulnerabilites of servers by leveraging the proposed system.
Kim, Sun-Kyum;Kim, Wan-Jong;Seo, Tae-Sul;Choi, Hyun-Jin
Journal of Korean Library and Information Science Society
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v.50
no.1
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pp.333-356
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2019
Open access has emerged as an alternative to overcome the crisis brought by scholarly communication on commercial publishers. The purpose of this study is to suggest the intellectual structure that reflects the newest research trend in the field of open access, to identify how the subject area is structured by using co-word analysis, and compare and analyze with the existing study. In order to do this, the total number of dataset was 761 papers collected from Web of Science during the period from January 2012 to November 2018 using information science and 2,321 keywords as a noun phase are extracted from titles and abstracts. To analyze the intellectual structure of open access, 13 topic clusters are extracted by network analysis and the keywords with higher centrallity are drawn by visualizing the intellectual relationship. In addition, after clustering analysis, the relationship was analyzed by plotting the result on the multidimensional scaling map. As a result, it is expected that our research helps the research direction of open access for the future.
Although it is currently conducting slope management and research using digital technologies such as drones, big data, and artificial intelligence, it is still somewhat insufficient and is still vulnerable to slope failure. For this reason, it is inevitable to present the development direction for research on prediction and analysis of slope failure using the digital technologies to effectively deal with slope failure, which requires a preemptive understanding of prediction and analysis of slope failure. In this paper, we collected literature data based on the Web of Science for five years from January 1, 2016 to December 31, 2020 and analyzed by co-word analysis to identify the domain structure of research on prediction and analysis of slope failure. Detailed subject areas were identified through network analysis, and the domain relationships between keywords were visualized to derive global and regionally oriented keywords through relationship, centrality analysis. In addition, the clusters formed by performing cluster analysis were displayed on the multidimensional scailing map, and the domain structure according to the correlation between each keyword was presented. The results of this study reveal the domain structure of research on prediction and analysis of slope failure, and are expected to be usefully used to find future research directions.
Journal of the Korea Society of Computer and Information
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v.27
no.10
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pp.43-57
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2022
In this paper, we propose a method of analyzing research papers published by researchers belonging to university departments in the field of disaster & safety for the scientometric analysis of the research status in the field of disaster safety. In order to conduct analysis research, the dataset constructed in previous studies was newly improved and utilized. In detail, for research papers of authors belonging to the disaster prevention and safety engineering type department of domestic universities, institution identification, cited journal identification of references, department type classification, disaster safety type classification, researcher major information, KSIC(Korean Standard Industrial Classification) mapping information was reflected in the experimental data. The proposed method has a difference from previous studies in the field of disaster & safety and data set based on related keyword searches. As a result of the analysis, the type and regional distribution of organizations belonging to the department of disaster prevention and safety engineering, the composition of co-authored department types, the researchers' majors, the status of disaster safety types and standard industry classification, the status of citations in academic journals, and major keywords were identified in detail. In addition, various co-occurrence networks were created and visualized for each analysis unit to identify key connections. The research results will be used to identify and recommend major organizations and information by disaster type for the establishment of an intelligent crisis warning system. In order to provide comprehensive and constant analysis information in the future, it is necessary to expand the analysis scope and automate the identification and classification process for data set construction.
Journal of the Korean Society for information Management
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v.41
no.2
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pp.295-316
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2024
Analyzing research trends is essential for the sustainable development of a discipline and is important for understanding the value of prior research and laying the groundwork for subsequent research. This study aims to draw implications for the future direction of convergence research on the disclosure of information from various disciplines by comparing and analyzing the trends in disclosure of information research in Korea. For this purpose, we analyzed the publication frequency of information disclosure papers listed in the Korea Citation Index (KCI) from 2002 to 2023 and the publication trend by discipline as a time series. In addition, we compared the keyword relationships and specialized research topics of each discipline by applying network analysis and LDA topic modeling techniques to the names and keywords of papers in law, public administration, and library and information science. As a result of the analysis, the law focuses on legal regulations and policy improvement, public administration focuses on changing social needs and administrative operation methods, and LIS focuses on practical approaches to record management and disclosure of information. Based on this, future research directions include combining policy research in law with social change research in public administration and developing realistic policies and operational guidelines from the practical perspective of LIS. Such convergent research will enable the systematic and efficient implementation of disclosure of information systems, contributing to the guarantee of the public's right to know and the enhancement of state transparency.
The purpose of this study is to verify the applicability of concept mapping in the process of planning social welfare program based on community network. Concept mapping is a kind of decision-making method that structuralized complex ideas and presented visually. Already, concept mapping is widely utilized in counseling, nursing and public health area to plan and evaluation their program and service. For recent, effectiveness of concept mapping has been reported. Concept mapping is a effective decision-making method that they recognize outcome gap between service provider and client, reach the outcome's consensus in counseling and nursing, medical area. In this study, we conceptualized 3rd year outcomes of Community Impact Project that was supported from Busan Chest using concept mapping. This CI project intervenes children and youth who lives in Buk-gu, Busan. Concept mapping has six stages-preparation, collecting ideas, structuring statements, representing statement, interpreting the results of the analysis, applying the results. We followed these steps. The participants were working at social welfare organizations, total 11 persons. We obtained 60 statements and analyzed using multidimensional scaling. we collected 5 clusters, cluster 1 'awareness and attitude change of children and youth', cluster 2 'social system change of children and youth', cluster 3 'friendly community formation', cluster 4 'community people change', cluster 5 'service provider change'. As a result, among total 5 clusters formed, 'awareness and attitude change of children and youth' came to the strongest outcomes. When concept mapping was applied to the program planning, the consensus of the opinion came easily in the decision-making process, and the participants were empowered. In addition, clear conceptualization on each element of the program planning was made.
Beyond the technological behaviorism-oriented notion of prosumers, the current study explores the question of digital creative labour of the youth in the interrelated context of post-capitalist crisis and neoliberal ethos of selfhood. This analysis is situated particularly in the social conflicts and struggles in Korea, where the problems related to the precarization of the younger generation have been increasingly aggravated (in the realm of embodied reality) whereas their digital activities have been highly expressive (in the realm of mediated reality). The contradictions embedded in the question of the labour of the youth are delineated in the respect of the subjectivities of young free labour, or 'digital creative labour' in proposed terms: the precarious young free labour in Korea is the compound of social fragmentation, economic polarization, expansion of cognitive and emotion labour, boom of hedonistic consumerism, economic-cultural celebration of creativity and self-entrepreneurship, technological saturation of digital media, subjective/collective affects around excitement and ambition but also of anxiety and fear. The ambivalence and complexity of the young free labour is converged at the emergence of homo-economicus (Michel Foucault) through the subjectivation of the social (con)fusion of post-capitalist crisis and neoliberal governmentality of selfhood.
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