• Journal of KIISE:Information Networking
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• v.33 no.1
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• pp.103-112
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• 2006

Priority-based network service has been widely adopted for the Internet traffic management in the context of IETF differentiated services, and computing optimal prices for such priority-based service is the key topic in many pricing literature. While the equilibrium analysis has been commonly used to this end, many have criticized the validity of the underlying assumption of equilibrium analysis that user utility functions are precisely known. In this paper, we propose a solution for bridging the gap between the existing theoretical work on optimal pricing and the unavailability of precise user utility information in real networks. In the proposed method, the service provider obtains more and more accurate estimates of user utility functions from the initial imprecise knowledge by iteratively changing the price of service levels and observing the users' decisions under the changed price. Our contribution is two-fold. First, we have developed a general principle for estimating the user utility functions. Second, we have developed a novel method for setting the prices that can optimize the extraction of the knowledge about user utility functions. The extensive simulation results demonstrate the effectiveness of our method.

• Journal of KIISE:Information Networking
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• v.33 no.2
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• pp.183-192
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• 2006

This paper analyzes the price-selection problem under priority-based scheduling for QoS (Quality of Service) network services, i.e., how to determine the price associated with each service level. In particular, we focus on the problems with the pricing mechanism based on equilibrium analysis. We claim that the assumptions needed to produce equilibrium nay not hold in some important environments. Specifically, (a) the individual user's impact on the system is not infinitesimal and (b) users do not always have up-to-date global system-status knowledge crucial for optimal user decisions required for equilibrium. These may make the equilibrium models inaccurate in realistic environments. We examine the accuracy of some existing equilibrium methods by using a dynamic model that we have developed for system behavior analysis. The analysis indicates that equilibrium methods fail to model accurately the system behavior in some realistic environments.

• Standardization Trend in Telecommunications
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• s.24
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• pp.191-203
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• 1992

국제 전화 서비스 제공자들은 송신 및 수신 네트워크 사이에 통화 수입을 어떻게 배분할 것인지를 결정해야 한다. 국제 전신전화 자문위원회(CCITT)는 이 문제에 관해 상세하게 서술하고 있다. 그러나 이것은 단지 정산문제에만 국한되는 것은 아니다. 요율은 또한 운용업자 자신에 대한 가격 정책을 고무시키고 적절한 요율을 통해 올바른 동기를 창출해내는 것이 효율적인 결과를 유도하는데 있어서 중요하다. 이 글은 최적의 요율에 대한 사항을 CCITT 권고사항과 비교하기 위해 쓴 것이다. 요약하자면 최적의 요율이란 회선당 고정요금에 통화량당 가격+고정부품 대체를 합한 것이고, 적정 요율은 시간의존적으로 수요가 많은지 적은지의 여부와 관계가 깊다. 이러한 특성은 현재의 절차가 얼마나 비효율적인가를 평가해 주고 있다. 부연설명하자면, 결과는 통신 서비스의 범위가 넓은 경우에 적용되고 있다.

• Information Systems Review
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• v.11 no.1
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• pp.161-179
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• 2009

Nowadays an increasing number of Internet users are running individual websites as Blog or Cyworld. As this type of personal media has a great influence on communication among people, business comes to care about Network Effect, Network Software, and Social Network. For instance, Cyworld created the web service called 'Minihompy' for individual web-logs, and acquired 2.4milion users in 2007. Although many people assumed that the popularity of Minihompy, or Blog would be a passing fad, Cyworld has improved its service, and expanded its Network with various contents. This kind of expansion reflects survival efforts from infinite competitions among ISPs (Internet Service Provider) with focus on enhancing usability to users. However, Cyworld's Network Effect is gradually diminished in these days. Both of low production cost of service vendors and the low searching/conversing costs of users combine to make ISPs hard to keep their market share sustainable. To overcome this lackluster trend, Cyworld has adopted new strategies and try to lock their users in their service. Various efforts to improve the continuance and expansion of Network effect remain unclear and uncertain. If we understand beforehand how a service would improve Network effect, and which service could bring more effect, ISPs can get substantial help in launching their new business strategy. Regardless many diverse ideas to increase their user's duration online ISPs cannot guarantee 'how the new service strategies will end up in profitability. Therefore, this research studies about Network effect of Cyworld's 'Minihompy' using System-Dynamics method which could analyze dynamic relation between users and ISPs. Furthermore, the research aims to predict changes of Network Effect based on the strategy of new service. 'Page View' and 'Duration Time' can be enhanced for the short tenn because they enhance the service functionality. However, these services cannot increase the Network in the long-run. Limitations of this research include that we predict the future merely based on the limited data. We also limit the independent variables over Network Effect only to the following two issues: Increasing the number of users and increasing the Service Functionality. Despite of some limitations, this study perhaps gives some insights to the policy makers or others facing the stiff competition in the network business.

• Journal of Korea Technology Innovation Society
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• v.22 no.2
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• pp.220-241
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• 2019

In order to provide theoretical guidance to research in platform strategy, we build the conceptual framework based on the organizational ecology and analyze symbiotic/competitive relationship between platform entities. Platform owner and service provider (i.e. complementors) make symbiotic relationship, where platform owner provide service provider user-base and platform resources such as marketing tools and platform technology, and service provider provide platform owner services which users utilize. In addition to symbiotic relationships, platform owner has competitive relationship with other platform owners, and service provider builds competitive relationship with other service providers. In these relationships, the strategy of platform owner affects service provider and service provider builds a strategy for their own survival and success. This type of interaction makes competitive dynamics in platform. However, previous platform literature focuses on strategies to enhance network effect from the perspective of platform owner. Thus, there is little attention on interaction among the service providers. Using the framework based on community ecology of organizational ecology, we analyze interaction and strategy between platform owner and service provider in the viewpoint of platform openness strategy and platform pricing strategy. This research contributes to the literature of platform strategy by providing a theoretical framework based on organizational ecology to deeply understand the dynamics of platform.

• Journal of Digital Convergence
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• v.10 no.1
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• pp.49-57
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• 2012

The Internet succeeded because of the end-to-end principle which allowed anyone to add functionality to the network. However, as the internet is increasingly becoming the platform for smart IT applications such as VoIP, IPTV, Cloud Computing and Smart Phone, networks are now under increasing strain of traffic congestion and the absence of quality of service insurances. To date, the debate over internet rules has focused on network neutrality rather than network efficiency. This article emphasizes the well-functioning role of market mechanism for the efficient use and further development of the network. To maximize the value of the network, this article proposes a differential treatment to packets based on customer types, and a two-part tariff pricing rule to secure funding to expand and upgrade networks.

• Proceedings of the Korea Information Processing Society Conference
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• 2009.11a
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• pp.655-656
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• 2009

인터넷전화는 저렴한 가격과 다양한 서비스를 장점과 번호이동과 같은 정부 정책에 힘입어 급속한 성장을 이루고있다. SIP는 VoIP의 시그널링 프로토콜로서 다양한 부가서비스 제공을 위해 기존의 H.323을 대체하고 있을뿐만 아니라, IMS의 시그널링 제어 프로토콜로 채택되어 향후 SIP기반 응용서비스의 급속한 성장이 예상된다. 하지만 SIP기반 응용서비스는 기존의 IP 망에서 발생되는 보안 위협뿐만 아니라 SIP 특성에 기인한 신규 위협에 의한 피해 사례가 발생하고 있음에도 불구하고, 현재 보안 시스템으로는 이러한 위협에 효과적으로 대응하지 못하고 있다. 본 논문에서는 SIP기반 네트워크 보안 위협에 대해서 설명하고, 이러한 공격을 탐지 및 대응할 수 있는 SIP-Aware 침입방지시스템 설계 및 구조도를 설명한다.

• Journal of KIISE:Software and Applications
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• v.28 no.11
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• pp.842-854
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• 2001

Today\`s first generation shopping agent is limited to comparing merchant offerings usually on price instead of their full range of attributes. Even in the full range comparison, there is not a good model which considers the overall features in the negotiation process. Therefore, the negotiation model needs to be extended to include negotiations over the more attributes. In this paper, we propose a negotiation model in the agent-mediated electronic commerce to negotiate over prices, product features, warranties and service policies based on utility theory and simple heuristics. We will describe a prototype agent-mediated electronic commerce framework called Pmart. This framework provides the software reuse and the extensibility based on the object-oriented technology. It is implemented on Windows-based platforms using Java and CORBA for the network transparency and platform independence.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.395-401
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• 2014

As social network service becomes common, the consumers use many discount coupons with which they can purchase goods via social commerce. Although, the quantities of coupons offered from social commerce are currently on the sharp increase, customized coupon service that reflects user preference is not offered. This paper proposes a coupon service method reflecting user's subjective inclination targeting food coupons to offer customized coupon service for social commerce. Towards this end, this paper conducts hierarchization of the factors that become standard in selecting coupons including food types, food prices, discount rates and the number of buyers. And then, this study classifies, extracts and offers the coupons using Fuzzy-AHP, a decision making support method that reflects subjective inclination. From the user satisfaction results on the extracted coupons, the users are generally satisfied: very satisfactory with 45%, satisfactory with 33% and fair with 22%, and there was no experiment participant, who was dissatisfied.

• Journal of Digital Convergence
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• v.14 no.10
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• pp.261-269
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• 2016

This paper aims to propose a novel technology of network convergence to provide ultra high speed internet services over CATV networks, by which a CMC(cable modem concentrator) and CM(cable modem) of 1Gbps level are designed. This technology not only lowers the production cost in comparison to the existing bonding technology with DOCSIS specification but also enables the adjustment of data speed based on the channel bandwidth. According to the experiments, when convolutional code rate with 128QAM is changed to 1/2, 2/3, 3/4 and 7/8, the data recorded the maximum transmission speed of up to 299 Mbps at the zero error rate. As the convolutional code rates with 256QAM is increased, it showed 334Mbps at the error rate of $10^{-5}$. Based on the findings of this paper, if we secure the channel bandwidth of 200MHz and adjust the modulation order of QAM and the convolution code rate depending on the channel status, we can get the transmission speed of more than 1Gbps, which is much more competitive in its function and price than the existing technology based on DOCSIS.