• The Research Journal of the Costume Culture
• /
• v.26 no.6
• /
• pp.966-981
• /
• 2018

Consumers' desire for beauty has become a driving force in the beauty service industry which was further developed through specialization and segmentation. Nail-care service, which is one of the beauty services, is showing rapid growth, and intense competition among salons has become apparent. Thus, service management method and marketing strategy are required for customer satisfaction. Therefore, in this study, we tried to classify the nail-care services on the basis of systematization and realization of its characteristics which are fundamental when developing management and marketing strategies. The subjects of this study were women in their 20s and above living in Seoul, Gyeonggi, and Incheon areas. As a result, the nail-care service factors are classified as "external environment" (interior, celebrity, newness), "internal environment" (equipment and products, cleanliness, and environment), "location" (location and transportation convenience), "reputation" (good reputation), "technician skill," "kindness," "relationship" (relationship, empathy, and affinity), and "price and discount." The consumer types of nail-care services were classified into three groups according to the degree of involvement of these concept systems. These results can be used as marketing basics and will be the basis for studying marketing strategies. However, the consideration of setting up a marketing strategy for each consumer type will be presented in a follow-up study.

• Journal of Advanced Technology Convergence
• /
• v.1 no.2
• /
• pp.83-88
• /
• 2022

As the number of students participating in nail art with great interest rises, it has become crucial to form instructor-student ties through offline interactions and establish relationships with education through media under the Fourth Industrial Revolution. Therefore, it would be very important to check the quality of online and offline services and examine customer satisfaction. For this, this study investigated current online and offline nail art education, service quality and satisfaction with the education. A questionnaire survey was performed a total of 319 men and women in their 10-50s or older from Daejeon, Sejong, Chungnam, Chungbuk and other regions. The collected data were analyzed, using SPSS 27.0, and the results found the followings. The above results confirm that perception of online and offline nail art education is correlated with service quality and satisfaction. However, there are limitations in generalizing the results due to a difficulty in accurate measurement. It is anticipated that if a subject area is expanded, and teachers' satisfaction is added for comparison and analysis, there would be better results.

• 한국벤처창업학회:학술대회논문집
• /
• 2019.11a
• /
• pp.81-85
• /
• 2019

뷰티산업은 2000년대 초반 이후 소득수준의 향상과 개성 표현, 웰빙 등 새로운 라이프 스타일에 부합하여 급속한 성장을 이루어 왔다. 뷰티산업은 헤어미용, 피부미용, 네일아트, 메이크업 등 서비스업과 관련된 미용기기, 용품 등 제조업을 포괄한다. K팝의 영향으로 이미용, 피부미용, 네일, 메이크업 등 K뷰티 서비스에 대한 해외 소비자들의 수요 역시 꾸준히 증가하고 있다. 이에 대응하여 뷰티 서비스 전문가를 양성하기 위한 전문 교육기관 역시 꾸준히 증가하고 있으나 교육생들의 뷰티아카데미 선택 기준에 대한 연구는 부족한 편이다. 따라서 본 연구에서는 뷰티아카데미 수강생들이 느끼는 관계효익을 심리적 효익, 사회적 효익, 경제적 효익, 고객화 효익으로 구분하여 측정하고 이러한 관계효익이 뷰티아카데미에 대한 교육생들의 브랜드 이미지와 신뢰도 형성에 어떠한 영향을 미치는지 각각 분석한 다음 뷰티 아카데미 교육생들의 추천의도에 미치는 영향을 분석하고자 한다. 이와 같은 연구를 통해 뷰터 아카데미 운영에 필요한 시사점을 도출하여 제시하고자 한다.

• Journal of Convergence for Information Technology
• /
• v.11 no.1
• /
• pp.225-235
• /
• 2021

This study presents how the recognition of nail care shop's SNS information and nail care service's quality affects to customer's satisfaction, with 257 women who is aged between 20 and 50, with survey. The recognition of nail care shop's SNS information is comprised with understanding, utilization, and loyalty. The recognition of nail care service's quality is comprised with external service, internal service, and the service attitude of employee. All the factors are verified with feasibility study and reliability test. The information about nail care service can be found at the internet and SNS most. The recognition of nail care shop's SNS information has positive effect with the satisfaction of SNS, and the recognition of nail care shop's quality has positive relationship with the satisfaction of nail care service. The various utilization of SNS service with systemic service attitude of employee can lead to positive effect of promoting a nail care shop.

• Proceedings of the Korea Society of Costume Conference
• /
• 2001.04a
• /
• pp.44-45
• /
• 2001

다양해지는 소비자들의 패션에 대한 개성적 표현 욕구에 따라 우리나라 미용산업은 헤어, 메이크업과 피부미용, 네일케어 분야로 전문화.세분화되면서 토탈 패션산업의 주요영역으로 성장하고 있다. 이러 한 토탈 패션의 등장으로 미용서비스에 대한 수요증가로 양적으로는 상당히 그 규모가 증가했음에도 불구하고, 서버스 품질에 대해서는 고객들에게 확실한 신뢰를 주지 못하고 있다. 이는 국내 미용업계가 미용서비스 제공자의 관점에서 일방적인 서비스를 창출하여 왔고, 고객이 바라는 서비스의 내용과 품질을 제대로 파악하지 못하고 있다는 사실을 의미하고 있다. 따라서, 본 연구는 미용실의 서비스품질의 구성 요인을 확인하고. 미용실의 서비스품질과 소비자 만 족과의 관계를 알아보는 것을 목적으로 한다. 이를 위한 본 연구의 연구문제는 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인에는 어떠한 것이 있는가\ulcorner 둘째, 미용실의 서비스 품질 중 소비자 만족과 관련하여 상대적으로 중요한 서비스 품질 결정요인은 무엇인가\ulcorner 본 연구를 위한 예비조사에서는 개방형 질문(open-ended question)을 실시하였다. 예비조사결과 프랜차이즈 미용실, 시내중심가 미용실 그리고 집.직장 근처 미용실의 3가지 유형의 미용실은 그 규모나 소비 자 인식이 상이하여 미용실의 서비스품질 차원을 연구하는데 유용한 것으로 나타났다. 본조사에서는 설문지법을 이용하였으며, 그 대상은 서울 지역의 3가지 유형의 미용실을 이용하는 고객들중 2 20-30대의 주요 고객층으로 정하였고 편의 표집하였다. 분석방법으로는 신뢰도 검증을 위해서는 Cronbach's 외 alpha값을 활용하였고, 미용실의 서비스품질 차원의 개념 타당성을 알아보기 위하여 LISREL을 이용한 확인 적 요인분석(confirmatory factor analysis)을 실시하였다. 또한 미용실의 유형에 따른 서비스 품질의 차이를 알아보기 위해서 일원변량분석(one-way ANDV A)을 실시하였으며, 서비스품질 속성들 중 소비자 만족을 결정하는 요인들을 알아보기 위해서 다중 회귀분석(multiple regression analysis)을 실시하였다. 본 연구의 결과들을 요약하면 다음과 같다. 첫째, 미용실의 서비스 품질을 결정하는 요인으로 는 물리적 서비스(유형성, 접근성, 청결성), 판매원 관련 서비스(감정배려, 능력), 정책관련 서비스(점포운영, 명성, 신용카드) , 미용기술관련 서비스로 나타났다. 둘째, 미용실의 서비스 품질을 결정하는 요인들에 있어서 점포 유형간의 차이를 분석한 결과 전체적으로 응답자들은 프랜차이즈 미용실의 서버스 품질에 가장 만족했으며, 시내중심가 미용실과 집근처 미용 실 순으로 나타났다. 셋째, 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요일을 살펴보면, 프랜차이즈 미용 실은 청결성($\beta$ =.30), 감정배려($\beta$ =.54), 명성($\beta$ =.60), 미용기술관련 서비스 차원($\beta$ =.68)이 결정 요인으로 나타났다. 시내중심가 미용실은 청결성($\beta$ =.39), 직원의 능력($\beta$ =.49), 명성($\beta$ =.59), 미용기술관련 서비스 차원($\beta$ =.68)가 서비스 결정 요인이었고, 집근처 미용실은 청결성($\beta$ =.27), 감정배려 ($\beta$ =.57), 명성($\beta$ =.73), 미용기술관련 서비스 차원 ($\beta$ =.60)으로 나타났다. 이것으로 미용실의 소비자 만족을 예측하는데 유의한 서비스 품질 결정 요인은 청결성, 감정배려, 명성, 상품관련 서비스임을 알 수 있다. 본 연구의 방법론적 의미는 그 동안 개발된 소매점이나 패션점포의 서비스 품질에 대한 평기척도를 우리나라 미용실에 적용해 봄으로써 미용실의 특성인 유행성, 청결성, 미용실의 명성, 직원과의 친분 등을 포함한 미용실의 서비스 품질 차원과 그 신뢰성 과 유용성을 입증하였다는데 그 의미가 있다. 또한 본 연구의 결과는 미용실 서비스에 대한 소비자들의 인식과 각 미용실의 유형에 따른 소비자 만족을 예측하는데 중요한 서비스 품질 결정 요인들을 통해서 좀 더 나은 미용서비스를 정착시키는데 필요한 전략 을 수립할 수 있다는데 실질적 의미를 지닌다.

• The Research Journal of the Costume Culture
• /
• v.26 no.4
• /
• pp.519-530
• /
• 2018

Nail-care services are growing rapidly. If causes for the increase in nail-care service consumption is diversion or self-satisfaction, we can speculate that consumers perform self-care through nail-care services. Nail-care-service consumption should be allowed to increase because of the positive psychological effects such as improving mood or alleviating depressed emotions. Moreover, the psychological effects of nail-care services differ according to consumers' tendencies. Therefore, this study divides the types of consumers, to investigate whether there is a difference in the psychological effects of nail-care services depending on the types. This study used the questionnaire survey method. Results of the study revealed that the sub-factors of self-esteem, extracted as two factors, were "personal self-esteem" and "social self-esteem". Consumers were classified according to the sub-factors of self-esteem into four groups. There were differences in the psychological effects of nail-care services according to these four groups. It was found that all groups had psychological effects above the average value. This result indicates that only the degrees of psychological effects differ in accordance with the types of self-esteem, and that psychological effects generally play a large role in all types. Since psychological effects were positive for everyone regardless of their self-esteem, utilizing nail-care services considerably reduces the depression and anxiety of modern people. Nail-care services expected to become the basis of the nail therapy field.

• Journal of Industrial Convergence
• /
• v.19 no.5
• /
• pp.151-157
• /
• 2021

Along with hair beauty, skin beauty, and nail beauty, according to the rapidly changing social flow of industrialization and appearanceism, makeup is acting as an important means for successful social life and smooth human relationships. Accordingly, the realistic need to increase sales of the beauty industry by investigating individual preferred makeup colors from various angles is emerging. Therefore, the makeup interest and color preference according to the pursuit of appearance management were analyzed for women in their teens to 40s living in Gwangju Metropolitan City and Jeollanam-do. As a result of the study, it was found that service workers, students, and teenagers and younger usually wear a lot of makeup. ) was found to be the most used. Through this study, I believe that it will be used as basic data for future makeup product development as well as application data for color selection by makeup artists as well as to increase sales of beauty shops.

• Journal of Advanced Technology Convergence
• /
• v.3 no.1
• /
• pp.43-49
• /
• 2024

The beauty industry has evolved into a highly competitive service sector, expanding alongside economic growth. Nail art, in particular, has witnessed a remarkable surge in popularity. To efficiently manage individual time, nail salons have adopted reservation systems. However, the issue of no-shows, where customers fail to keep their appointments, has emerged as a significant societal and economic concern. This study seeks to identify and address the root causes of no-shows in nail salons, providing essential data for the industry. A comprehensive survey was conducted, involving 476 customers from nail salons in the Daejeon and Chungcheong regions. Survey responses were analyzed using SPSS 24.0 software. Results revealed that a change of mind was the primary reason for no-shows. This underscores the importance of promoting reservation awareness among both businesses and consumers. To mitigate no-shows, suggestions included implementing non-refundable reservation deposits and imposing cancellation fees. Notably, the beauty industry currently lacks systematic regulations concerning no-shows, highlighting the necessity for future research aimed at developing reservation-related guidelines and standards.

• Management & Information Systems Review
• /
• v.30 no.3
• /
• pp.191-215
• /
• 2011

Retailing service companies need to manage customer's behavior participating in service production and delivery process, while trying to differentiate from competitors with customer services. They also need to know the level of customer participation to make good use of customer participation in retailing service delivery process. Therefore, this paper expects to show the level of customer participation in domestic primary retailing service types. In details, this paper empirically identifies how different the level of customer participation is in four retailing service types-family restaurant, hair service, hospital service, educational service. As results, activity effort, communication effort, and compliance effort variables of customer participation were significantly in different level. But, sympathy effort variable of customer participation was not identified on the level of difference in four retailing service types. Additionally, hospital service showed the highest level of customer participation in four retailing service types, then family restaurant, education service, and hair service were in order. Judging these results, this paper suggests that the level of customer participation according to retailing service types would be different empirically. Also, this paper provides the opportunities to make properly good use of customer participation suitable to individual retailing type.