• 복식
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• 제58권8호
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• pp.137-157
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• 2008

The purpose of this study is to acquire clear understanding of classic Pop art, and furthermore, how it evolved within the art and fashion industries in relations until present days. Throughout the studies, it was inevitable to find that there needs to be additional traits to Richard Hamilton's famous quote regarding the definition; "Pop Art is: Popular, transient, expendable, low cost, mass produced, young, witty, sexy, gimmicky, glamorous, big business." Distinctively, though Pop art is continually evolving, sustaining, costly, authentic, and, adaptable for all ages. Pop art's varying influence continued, and Neo-pop, Japanese Neo-pop, les Nouveaux pop, Post-pop art appeared with progression. These transformed Pop arts share similar contexts with the Classic Pop art; and yet, it is inevitably more narrative, and has diversity in sources and expressions. If the Classic Pop art's been mostly flourished in the United States, new Pop arts are well established in various countries with individualities. Indeed, Pop art influenced the fashion world with attempted young and sexy looks with pastiche characters. In the 1960's, "Mods", "Teddy Boys", and "Hippie" styles became popular, and fashion trend started trickling up. Various usages of fabrics and uncommon materials were popularized due to the advanced technology and Pop art. Recently: 1) classic Pop art's been directly applied to fashion, 2) it's been reflected in more various motives and techniques 3) Neo-pop artists and designers wire involved with collaborative efforts. Undoubtedly, Pop art still remains popular for those who seek for fun; and so-called "Kidult" and "Peter-Pan syndrome" are closely correlated to the fundamentals of Pop art.

• 복식문화연구
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• 제23권4호
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• pp.581-594
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• 2015

The emergence of pop art in the 1960s exerted a profound impact on integrating art into the real lives of the general public, which continues in the current area of culture of post-industrial society. Thus, this study aims to attempt the popularization and modernization of Korean images by applying the concept of pop art to the development of a national symbolic image. This study utilized Mugunghwa, Taegeukgi, and the Great Seal, which are national symbolic images that establish the identity of Korea through differentiation, universality, and visual formativeness. It then proceeded with the development of neo-pop art motives and patterns using national symbolic images from the standpoint of symbolism, mix-match, and repetitiveness from among the characteristics of neo-pop art. This study carried out pattern design by departmentalizing each characteristic according to the standpoint of neo-pop art through scribbles composed of the following: Signs, pictograms, and childlike characters; drawing simplification for symbolism; a mix of the East and the West; a mix of subfashion and subculture for mix-match; the repetition of lines, characters, and icons; and the exaggeration and grotesqueness of characters and icons for repetitiveness. This study is expected to serve as momentum for raising the cultural value of Korea and for the development of a pattern design capable of achieving worldwide competitiveness through the combination of the permanence and continuity of national symbols with the popular universality of pop art.

• 복식
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• 제65권7호
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• pp.75-85
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• 2015

The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

• 만화애니메이션 연구
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• 통권36호
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• pp.669-702
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• 2014

오늘날 한국 현대미술에서 '만화이미지'는 작가의 '페르소나'의 역할과 예술적 담론을 위한 '텍스트'로 활용되며, 대중과 예술의 교두보 역할을 하고 있다. 본 연구는 한국 현대미술에서 '만화 이미지'의 차용이 어떻게 이루어졌으며, 그것이 갖고 있는 시대적 맥락은 무엇인지 살펴보기 위해 이동기의 <아토마우스>를 중심으로 고찰하였다. 이동기의 <아토마우스>는 한국 현대미술에서 최초로 등장한 만화 캐릭터이며, 하위문화가 하나의 예술로서 인정받는 상징성을 획득하고 있다. 본 논문은 이동기의 개인전 '<스모킹>展(2006), <버블>展(2008), <더블비전>展(2008), <불확실의 정원>展(2012), <성난 얼굴로 돌아보지마>展(2013),'을 중심으로 <아토마우스>의 변화가 시대적으로 어떤 맥락을 갖고 있는지 읽어내려 하였다. '팝의 결핍'의 시대에 아토마우스가 태어났으며, '팝의 과잉'의 시대에 변화를 시도하였고, '네오팝의 정착'과 함께 아토마우스의 행보가 끝이 났다. 작가의 무의식에서 출발한 아토마우스는 '미국과 일본' 문화에 영향을 받고 있던 대한민국의 '정체성', 하위문화가 하나의 예술로서 인정받는 '상징성'이 읽혀지며 당시 한국 팝아트를 대표하는 아이콘으로 부상하였다. 그 후 작가의 고민과 성찰이 담기면서 '페르소나'의 역할로 용도가 변경되며, 추상과 구상의 세계를 연결하는 도구로 활용된다. 종국에 가서는 자신의 손으로 창조물을 제거하며 페르소나와 얼터에고의 경계에서 <아토마우스>의 행보를 종료시킨다. 이동기가 <아토마우스>를 창조하고 변화시키는 과정은 한 개인의 작가론을 떠나 한국 현대미술사에서 팝아트의 출발과 성장이 담겨있었다. <아토마우스>는 공공미술의 형태로 지하철 벽면에 그려지는가 하면 다양한 매체와의 콜라보레이션을 통해 대중과의 호흡을 시도하였다. '만화 캐릭터'가 원래 가지고 있던 '상품성'을 십분 활용하며 순수 예술을 일반 대중에게 한발 가까이 다가서게 하였다. 이동기의 <아토마우스>는 하위문화를 고급예술의 영역에 올려놓음과 동시에, 고급예술의 문턱을 낮추었다. 이번 연구를 통해 패러디와 오마주 사이에서 어색하게 시작된 이동기의 <아토마우스>가 오늘날 한국 현대미술계에 어떤 위치에 있는지 확인할 수 있었다.