• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.3
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• pp.489-498
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• 2016

This study examined the effects of internal marketing and customer orientation on the organizational commitment of nurses in specialized hospitals. This research was conducted from May 1 to 30, 2015 and involved 149 nurses at 5 specialized hospitals in Busan, The collected data were analyzed by descriptive statistics, t-test, ANOVA, Scheffe's test, Pearson correlation coefficients, stepwise multiple regression by the SPSS WIN 18.0 program. As a result, there were significant differences in the organizational commitment according to age, marital status, education, clinical experience, position, work shift, working unit, number of beds, and experience of participation for employee satisfaction survey. Organizational commitment was positively related to the internal marketing. In addition, there was a positive correlation between the organizational commitment and customer orientation. Meaningful variables that influenced the organizational commitment were internal marketing, working unit, education, and position. The total explanation power was 58.5% and the internal marketing was the most influential factor. In conclusion, to enhance the organizational commitment of nurses working in specialized hospitals, educational opportunities need to be provided to increase the professionalism of nurses, and efforts will be needed to improve the working environment and develop internal marketing strategies, such as regular satisfaction surveys.

• Journal of Advanced Navigation Technology
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• v.16 no.2
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• pp.340-350
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• 2012

The purpose this study is to find out how cabin service quality influences customer value and relationship retention intention focus on upper-class seats customer in airline. In the result of the hypothesis verification, this study hypotheses concerning the effect relations between cabin service quality, customer value and relationship retention intention. Therefore this study needs to be studied the quality of cabin service of upper-class and service value. Based on the research findings airline cabin service department have to examine various customer needs with the development of items and services.

• Journal of Fashion Business
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• v.16 no.5
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• pp.74-87
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• 2012

The service industry will be essentially extended during the economic growth and industrial development. Especially, the role of workers meeting the customers in service industry is very important from the view point of purchase intention. So many companies in service industry endeavor to increase the work efficacies of workers through the various prizes and incentives, and improve the job performance by additional education. Recently, the incentive tours are comprehensively accepted as an efficient tool to promote the loyalty and job performance of workers. The incentive tours enable the worker to gain the cultural experiences. They will experience not only the natural heritages and antiques, but also the local life culture and arts culture. The culture marketing for worker as the internal customer increase the worker's loyalty and the ties among workers, and therefore, their job performance will be increased. The empirical results (162 workers surveyed) showed the incentive tours have improved both the individual and group's job performance at a cosmetic sales organization. So it is recommend to plan the organization specific incentive tour in order to improve the productivity of the service organization.

• Proceedings of the Korean Society of Computer Information Conference
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• 2017.07a
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• pp.184-185
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• 2017

본 연구는 최근 관광산업에서 많은 영향을 차지하고 있는 레지던스산업에 있어서 업무프로세스, 레지던스내부전략이 레지던스 내부고객만족에 어떠한 영향을 주는지를 살펴보고자 하는 연구이다. 최근 서비스산업은 전 세계 산업의 70%이상을 차지하고 있으며 이중 관광산업의 경우 그 비중이 나날이 커져가고 있다. 특히 관광산업의 경우 단순히 관련 산업의 성장뿐만 아니라 국가 이미지 개선, 외화획득 등 국가의 브랜드 개선에 많은 역할을 수행하고 있다. 우리나라의 경우에도 방문하는 외국인관광객의 수가 매년 중가추세이며 특히 관광이 아닌 비즈니스의 목적으로 방문하는 수도 동반적으로 상승하고 있다. 이렇듯 비즈니스를 위해 방문하는 해외방문객이 주로 머무는 곳이 레지던스호텔이며 레지던스호텔을 이용하는 방문객이 증가하기 위해서는 내부고객인 종업원 만족이 선행되어져야 한다고 할 수 있다. 이에 본 연구는 우리나라에 소재하고 있는 레지던스호텔들이 장기적인 비즈니스 성과를 거두기 위해 어떠한 운영방식이 필요한지에 대해 종업원만족, 업무프로세스, 전략 등의 요인들을 통해 알아보고자 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.3 s.162
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• pp.387-397
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• 2007

Due to the recent trend of relationship marketing and characteristics of the apparel retail industry that relys heavily on employees' performance, internal marketing toward the employees gives a critical influence on firms' overall performance. This study is aiming at the factors of internal marketing and relationship management that enhance positive attitude toward change. A survey questionnaire was developed and about two hundreds department store sales staffs working for apparel brands participated in the empirical study. Factor analysis ensured the existence of five aspects of internal marketing: educational training, internal communication, power endorsement, management capability and incentive system. Results indicated that age, marital status, years of employment, position rank, and salary types of salespersons had significant influence on internal marketing factors. Incentive system had significant influence on internal customer relationship management. Internal customer relationship management had significant impact on employees' attitude toward change. Educational training had significant influence on employees' perceived importance of change. Educational training, power endorsement and incentive system affected employees' perceived outcome of change.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.3
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• pp.70-78
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• 2006

제조업에서는 보다 합리적으로 생산량을 결정함으로써 고객에 대한 납기 준수는 물론, 기업 내부의 비용을 감소시키기 위한 노력을 끊임없이 하고 있다. 합리적인 생산량의 결정은 기업 내적으로는 낭비를 제거하고, 생산 흐름의 안정성을 유지하여 주며, 기업 외적으로는 공급사슬 전체의 자재흐름을 원활히 해주고 고객의 기호 변화에 빠르게 대처할 수 있도록 한다. 이에 본 논문은 보다 높은 고객 만족도와 비용의 절감을 위해서 재고 유지비용과 생산준비비용만을 고려하는 기존의 생산량 결정 모형에 고객의 대기 비용을 추가한 다품목 경제적 생산량 모델을 제시하였다.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.374-385
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• 2014

The purpose of this study is to examine the effects of implementing internal marketing on the internal satisfaction and on the cognitive organization performance in the K-water by using the logistic regression analysis. The results of test are as follows. First, three internal marketing factors such as reward system, education and training, and internal communication have a significant influence on employee's job satisfaction of the K-water. Second, two internal marketing factors such as education and training, and internal communication have a significant influence on organization performance of the K-water. In conclusion, internal marketing enhances job satisfaction and organization performance, and satisfied employees provide good customer service, thus resulting in enhanced customer satisfaction and improved organization performance.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.6
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• pp.283-290
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• 2015

As society has evolved to the knowledge and information society, the importance of internal information of the company has increased gradually. Especially in financial institutions which must maintain the trust of customers, the disclosure of inside information is a big problem beyond the a company's business information disclosure level to break down sales-based businesses because it contains personal or financial transaction information. Recently, since massive outflow of internal information are occurring in several enterprises, many companies including financial companies have been working a lot in order to prevent the leakage of customer information. This paper describes the internal information leakage incidents occurred in the finance companies, the PC security vulnerabilities exists despite the main security system and internal information leakage prevention and suggests countermeasures against increasing cyber infringement threats.

• 재활복지
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• v.17 no.4
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• pp.103-126
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• 2013

The main purpose of this study is to investigate influence of sheltered workshop management consulting on management performance and reflect its outcome in order to improve the rationalization of management at sheltered workshop. The major results of this study that are summarized as follows: First of all, executive of sheltered workshop has expected management consulting. Management performance consist of business management, marketing, accounting/finance, production/operations. Marketing appears to have the highest expectations of these. Second, executive of sheltered workshop has expected management performance. Management performance consists of customer satisfaction Performance, internal process performance, financial performance. Internal process performance appears to have the highest expectations of these. Third, executive of sheltered workshop recognize management consulting that affects customer satisfaction performance. In particular, appears to have the greatest impact on the field of business management. Fourth, management consulting performance of sheltered workshop affects management consulting that affects internal process Performance. In particular, business management, production/operations appear to have the highest affectability better than others of these. Fifth, executive of sheltered workshop recognize management consulting that affects financial performance. In particular, business management, production/operations appear to have the highest affectability better than others of these. Sixth, executive of sheltered workshop recognize management consulting that affects customer satisfaction performance, internal process performance, financial performance. customer satisfaction performance appear to have the highest, financial performance appear to have the lowest.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.313-340
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• 2018

The purpose of this study was to design a PCSI model that can be applicable to measurement of library user satisfactions, which can be used in evaluating organizational performance. The National Assembly Library (NAL) was selected as a case to design a PCSI-based model and to test the model by conducting a self-administered survey of 341 internal and external library users. The model was validated to have a satisfactory model fit. Fitting the model, the study confirms that the service qualities of the NAL affect user satisfactions, which in turn affects organizational performances. The PCSI score of the library was 80.4, which can be used as a useful index that can compare the library's performance with other organizations in the similar public domain. Major contributions of this study are two-fold: the PCSI-based model proposed in this study provides a theoretical basis that assesses organizational performance of libraries via user satisfaction; and libraries can utilize the model as a management tool to assess the organizational performance from the user perspective.