• Science of Emotion and Sensibility
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• v.15 no.4
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• pp.489-502
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• 2012

Storytelling advertising is one of the most popular ad types in marketing field. However, there has been little attention to storytelling ads in consumer and advertising research. To examine the effectiveness of different types of advertising, this study collected 9 commertial ads, which consisted of 3 advertising types(storytelling, informative, image) ${\times}$ 3 products(digital camera, coffee, health drink). We investigated the differences in emotions after ads and arousal level, as well as the advertising effectiveness among the three types of advertising. Preliminary analysis revealed that the emotions after ads could classified into two distinct emotion types, affective emotions and cognitive emotions, and we used the two emotion types as emotions after ads to simplify the results. The results indicate that the storytelling ads are more effective than the image ads, but this power of storytelling ads may not be found in the comparison with informative ads. It is also found that storytelling ads can help form a more positive attitude for males than for females, whereas image ads can have an more impact on females than males. In addition, it can be proposed that affective emotions after ads may play an important role in the effectiveness of advertising types, but the interaction effects of advertising types and gender may depend on the cognitive emotions after ads.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.199-208
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• 2018

In this study, the impact of the emotional labor on the job satisfaction according to the service characteristics and the patient type was investigated in the 269 dental hygienist. The average score of the emotional labor according to the general characteristics was 2.85 and it was higher in case of the male and in case of the drinkers. The average score of the job satisfaction according to the general characteristics was 3.02 and the female was higher than the male, the older professionals than the younger professionals and the married was higher than the singles. In the emotional labor according to the service characteristics, the dental hygienist was highest than the other professionals and in the job satisfaction according to the service characteristics, it was higher the higher the career and the higher the income. In the emotional labor by patient type, it was highest when the patient was male, when ages were between 20 and 64, and when it was after 7 PM. The job satisfaction by patient type was higher when the patient age was 65 years old or older, when the type of treatment was dental caries and periodontal diseases, when the consultation hour was after 7 PM and when the economic level of patient was high. The job satisfaction was increased when the emotional labor was 'average' but was analyzed as the lowest when the emotional labor was high. A hierarchical regression analysis was conducted to examine the effects of work characteristics, patient type, and emotional labor on job satisfaction(t = 1.994, p = .047), which had high monthly incomes Patients with older patients (t = 3.027, p = .003), the lower the emotional labor (t = 13.858, p = .000), the higher the job satisfaction. That is, to increase the job satisfaction of the dental health professionals, the effort to make the pleasant working environment should be made considering the emotional labor or the characteristics of patient.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.39 no.3
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• pp.251-257
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• 2013

In this study, ultraviolet protection factor (Sun Protection Factor, SPF) was investigated to provide basic data for subject safety and research of ultraviolet (UV) irradiation test in the future. Trial subjects (395 people) of skin type I, II, and III were evaluated according to skin type standard table. After measuring the skin color using a colorimeter, ITA (Individual Typology Angle) value was calculated. Subjects with 28 and above ITA value were positioned comfortably to be UV irradiated for 60 s and erythema was evaluated 24 hours after application. MED (Minimal Erythema Dose) was investigated where the minimal amount of erythema existed among UVB irradiated area. Statistical analysis was investigated using Statistical Package the Social Sciences program. As a result, the darker skin color results in the higher MED value since the higher skin type number results increased MED value and female has higher MED value than male since female has darker skin type than male. There was no relation between MED difference by ages in all different ages. However, it is hard to draw a conclusion as above since the number of subjects were not sufficient to support statistical significance for MED values by different ages. However, MED values by skin types obtained through this study can be used as a standard when MED value is expected to evaluate efficacy of sunscreen product and as basic data for further safety of clinical researches.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.11
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• pp.273-283
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• 2017

This study aims to analysis the types of features of confucian values of China normal university students. To achieve this purpose, Q methodology is applied. This study was conducted at Sichuan Normal University in China. Total 42 students and 47 statements collected through literature research. The implementation were formed in four types, statism, traditionalism, nominalism, and naturalism. Through this study, from the perspective of international relations, family relations, and friendship, all four type of features were presented intellectualized intelligentiae. The common feature of the four types is gender role, and the cognition of gender role is changing, and women will becoming an independent individual. Although confucian values had made great contribution for the development of Chinese traditional culture, it is an undeniable fact that some ideas not according with the modern social demand for development are hidden in the back.And we should look at and appreciate confucian values from a comprehensive and dialectic view.

• Science of Emotion and Sensibility
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• v.19 no.4
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• pp.71-82
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• 2016

As times change rapidly the lifestyle, personality, and values of men have changed diversely. Not only have preferences for men's clothing changed, men's fashion market has also grown, and novel, non-preexisting styles have come into place. Also, there are many studies on sensibility of women's fashion while studies on sensibility of men's fashion are insufficient. This study categorized common styles for men in their 20s into 7 different representative samples and investigated consumers' sensibility evaluations for each representative sample. Style 1 (suit), style 2 (rider jacket + skinny pants), style 3 (blouson + straight pants), style 4 (cardigan + half pants), style 5 (military jacket + straight pants), style 6 (loose fit jacket + skinny pants), and style 7 (baseball jumper + straight pants) were prepared in the evaluation questionnaire. The study compared male and female interest and knowledge of men's fashion, evaluated the sensibility difference depending on the men's fashion, analyzed whether there is a difference between preferred men's clothing and actual wearing of the clothing, and examined the preferred style in relation with the lifestyle. The results are as follows: First, men's fashion was diversified and subdivided, and interest and knowledge about men's fashion was greater for males than females. Second, sensibility of men's fashion had significant differences depending on the style, and it did not depend on genders. Third, there was a clear difference between the most favored style by the 20s and the actual style they commonly wear; the favored style and the actual worn style were consistent 66.1% of all the cases, inconsistent 33.9% of those. Style 3 had the highest preference and the actual wearing rate, and style 5 was the least preferred and worn. Fourth, the more extroverted lifestyle rather than introverted one, the more it was likely to prefer diverse styles.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.1-21
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• 2002

The purposes of this study is to classify retiree's job, leisure, and family attitude; to identify the characteristics of each attitude types; and to examine the retirement adaptation level of each attitude type. The major findings of the study are as follows: First, four attitude types can be categorized: 'the job involved attitude type', 'the total positive attitude type', 'the leisure positive attitude type', and 'the total negative attitude type'. Second, the result of the discriminant analysis shows that 'the job-family experience before retirement and number of unmarried children' element was the most crucial in classifying the retiree's attitude. And 'the retirement reception and individual resource element' was in orders of discrimination power Third, 'the total positive attitude type' is the highest level of retirement adaptation.

• Proceedings of the Korean Society of Computer Information Conference
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• 2020.07a
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• pp.155-156
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• 2020

본 연구에서는 맞음새가 우수한 고등학교 남학생의 교복 셔츠 개발을 위하여 사이즈코리아의 제7차 인체 치수조사 중 16-18세 남학생의 치수를 분석하였다. 자료를 분석하여 고등학교 남학생의 상반신 체형을 유형화하고 유형별 체형 특성을 파악하고자 하였다. 이를 통하여 교복 셔츠 개발에 필요한 기초자료를 얻고자 하였다. 상반신 체형요인은 상반신 너비/둘레, 상반신 높이, 어깨길이, 상반신 길이, 어깨처짐 등의 5개 요인으로 분류되었다. 체형은 어깨길이는 길고 상반신 둘레와 너비는 작고 좁으며, 상반신 높이는 낮은 '긴 어깨 마른 체형', 상반신의 둘레와 너비가 크고 넓으며 상반신 길이가 길고 상반신 높이는 낮은 '긴 상체 비만 체형', 상반신길이가 길고 어깨가 많이 처져 있으며, 어깨길이는 짧고 상반신 두께와 너비, 높이는 중간 정도인 '짧은 어깨 보통 체형', 상반신 높이가 높고 어깨길이는 길며, 상반신길이는 짧고 어깨는 처지지 않았며, 상반신 둘레와 너비는 중간 정도인 '긴 어깨 보통 체형' 으로 분류되었다.

• Journal of Nutrition and Health
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• v.51 no.1
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• pp.60-72
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• 2018

Purpose: The purpose of this study was to determine differences in eating-out, dietary life styles, and healthy dietary competencies among middle-aged consumers according to obesity status and gender for implications of consumer education. Methods: Data were drawn from the 2016 Food Consumption Behavior Survey, and 3,022 subjects (mail 1,388; female 1,634) who were middle-aged adults were investigated. Analysis of variance with $Scheff\acute{e}$ test, t-test, $x^2$-test, and factor analysis were performed using SPSS v.24. Results: Males showed less interest in diet than females. For both males and females, higher BMI degrees were associated with higher levels of interest in diet. For frequency, monthly average consumption expenditure, one-time cost for eating out, and drinking frequency, males showed higher levels than females. Especially for the male group, higher obesity status was associated with higher levels of eating out and drinking. Dietary lifestyles of males and females turned out to be very similar. For the male group, normal weight group was more likely to show 'health and high quality pursuit dietary life-style' than the other groups. For females, the normal weight group were more likely to show 'health and high quality pursuit dietary life-style' and 'safety pursuit dietary life-style' than the other groups. The level of 'healthy dietary competence' for females was found to be higher than that for males. For the female group, there were significant differences according to obesity status, and practice was more important than knowledge in determining a healthy dietary life. Conclusion: For dietary life-related education for obese middle-aged consumers, it is important to emphasize less eating-out and drinking and less overeating while eating-out based on the results that eating-out, drinking, and overeating in the obesity group were significantly higher than in the normal group. It is important to focus on the value of dietary life and diverse foods, based on the results that the obesity group was less likely to be have healthy dietary lifestyles and consume less diverse foods than the normal group.

• Korean Journal of Social Welfare
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• v.56 no.3
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• pp.303-325
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• 2004

This study investigated subtypes of men who batter, and explored the differences among them. It was based on 217 subjects from all around the nation who received legal punishment. In the analysis of the typology, we specifically tested whether the Holtzworth-Munroe and Stuart proposed typology was verified. The results of the cluster analysis revealed support for their theoretical distinction for three types of abusers. These results imply that Holtzworth-Munroe and Stuart's batterer typology is applicable to Korean batterers to some degree. Type 1 men demonstrated the lowest levels of physical and psychological abuse toward their wives and were the least likely to have had a history of child abuse or alcohol problems. These men had lower MCMI scores and did not show any extraordinary personality traits. Men in this category were violent only against their wives, had relatively liberal sex role attitudes and had the most satisfaction in their intimate relationships. Type 2 men were violent only at home, using a moderate level of violence. These men had very high levels of dependency on others and showed a borderline, avoident or passive-aggressive personality. The amount of alcohol consumption was similar to Type 1, but scores of jealousy, self-esteem, and attitudinal variables were similar to Type 3 men. They lacked assertiveness skills and reported the least marital satisfaction. Type 3 men used the most severe violence and were violent both inside and outside the home. These men showed signs of antisocial and aggressive personality. They had experienced frequent physical abuse during childhood, were the most likely to abuse alcohol and had lower self-control. Type 3 were the most traditional in their views of women's roles and had attitudes supporting violence. Based upon the study findings, practical implications of enhancing treatment efficacy were considered.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.11
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• pp.244-252
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• 2018

The purpose of this study is to empirically analyse determinants of elders' life satisfaction by gender and discuss policy implications for the findings. Data was obtained from the Social Statistics Survey conducted by the Korea National Statistical Office in 2013. From this dataset, 9,456 elders aged 60 and above (4,113 male, 5,343 female) were selected for this study. Results of ordered logit analysis found differences for determinants of elders' life satisfaction by gender. Results of this study can be summarized as follows: First, age has a significant positive effect on only male elders' life satisfaction. Second, education level has a significant positive effect on both male and female elders' life satisfaction. Third, having a spouse has a significant positive effect on only male elders' life satisfaction. Fourth, household income has a significant positive effect on both male and female elders' life satisfaction. Fifth, consumption life satisfaction has a significant positive effect on both male and female elders' life satisfaction. Sixth, house ownership has a significant positive effect on both male and female elders' life satisfaction. Seventh, preparation for aging has a significant positive effect on both male and female elders' life satisfaction. Eighth, each of three types of social support has a significant positive effect on both male and female elders' life satisfaction. Ninth, cohabitation with children has a significant negative effect on both male and female elders' life satisfaction. Tenth, volunteerism has a significant positive effect on only male elders' life satisfaction. Eleventh, social group participation has a significant positive effect on both male and female elders' life satisfaction.