• 복식문화연구
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• 제11권5호
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• pp.647-656
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• 2003

Mass customization utilizes the new computer technologies, supply chain management, product information management, and some level of customization of the product for the individual customer. This study aimed at grasping the actual conditions of mass customization of domestic men's suit industry and the use of MTM CAD program. The MTM apparel production programs that are used by five leading men's suit manufacturers in Korea were compared. The results of the study showed that most of the manufacturers produced mass customized men's suits to supply extraordinarily large or small size suit based on the individual order. The information listed on an order sheet used at shops was not necessarily corresponding to the information in the MTM CAD program that is use for production of suit ordered from the shop. The pattern data base on the MTM CAD program are constructed based on the sizing system of individual manufacturer. The most manufacturers translated the customer's body dimensions into difference between the standard pattern and the customer's needed adjustment.

• 한국의류산업학회지
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• 제18권2호
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• pp.225-234
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• 2016

An online suit-customizing system for the special accessibility needs of wheelchair users should be developed because the demand for business suits by wheelchair users involved in economic activities has increased. This study develops a user interface an online customizing system for men's suits specialized for wheelchair users. This study used a five-step approach: (1) search for online men's suits customizing system in web porter sites, (2) select three sites based on three terms, (3) heuristic testing with five web specialists, (4) development of a system user interface based on suggestions for improvement from the heuristic test, (5) usability testing of the user interface prototype by 10 disabled men in wheelchairs. The interface of Company S had high ratings on interactivity, accessibility, informativeness, and consistency in the heuristic test results; subsequently, a user interface was developed based on suggestions for improvement from the heuristic test. This online user interface for customizing men's suits provides better usability to wheelchair users than existing online interfaces aimed at the non-disabled and disabled; consequently, this study contributes to the commercialization of an online customizing system for men's suits specializing in serving wheelchair users.

• 한국의류학회지
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• 제28권12호
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• pp.1605-1616
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• 2004

본 연구는 개개인에게 최적 맞음새를 제공하는 남자 맞춤 재킷 소비자들을 대상으로 신체 부위별 치수 및 재킷 치수를 측정하여 여유량을 산출하였고, 또한 여유량 특성을 파악하기 위해 각 여유량을 신체 특성, 연령, 신체 인식정도 및 선호하는 재킷 실루엣별로 비교 분석하였으며 동시에 소비자들이 재킷 전체 맞음새를 고려할 때 중요하게 여기는 부위를 연령 및 체격별로 분석하였다. 신체 치수에 따라 가장 민감하게 여유량이 변화한 부위는 가슴둘레였으며 허리둘레와 엉덩이둘레의 여유량은 신체 치수보다는 재킷 실루엣을 위해 조정되는 부위였다. 신체 치수 다음으로 맞음새와 여유량에 가장 큰 영향을 미치는 요인은 연령이었다. 또한 재킷의 전체 맞음새를 위해 소비자들이 가장 중요하게 여기는 부위는 어깨의 맞음새였으며 특히, 피트되는(fit)스타일을 선호하는 소비자들은 전체적으로 각 부위별, 특히 허리 맞음새에 특별한 관심을 보였다. 자신의 신체에 대한 인식 중 엉덩이에 대한 인식에 따라 가슴둘레, 허리둘레, 엉덩이둘레에서의 선호 맞음새가 달랐다. 또한 뚱뚱하다고 생각하는 소비자들이 오히려 여유가 적은 허리둘레 맞음새를 선호하였으며 이는 허리둘레 여유량을 조정함으로써 전통적인 재킷 실루엣을 유지하기 위한 것으로 해석 할 수 있다. 이상과 같이 각 체격별로, 연령별로 그리고 선호 스타일별로 중요하게 여기는 맞음새 부위와 실제 재킷 부위별 여유량이 달랐으므로 기성 재킷 생산 업체에서는 타겟 체형 및 타겟 연령에 따라 재킷 부위별 여유량과 맞음새 중요 순위 및 그 정도를 달리하여야 소비자 만족도를 높일 수 있을 것이다.

• 한국의류산업학회지
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• 제18권6호
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• pp.746-754
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• 2016

This study aimed to investigate the status of ready-made suit and MTM (Made-to-measure) suit production with 10 men's suit brands turning over 200 billion won. Their target age group is late 30's to late 40's. Regarding production for the ready-made suit, eight out of 10 brands are using both KS and their own sizing. Classification of body shapes was done in 8 brands, mostly for upper body in simple ways (lean, normal, and obese). All brands are conducting fittings on only standard size. The number of sizes produced is varying depending on the brands; 9 to 17 for a jacket and 9 to 20 for a pair of pants. Regarding on the MTM production, four out of 10 brands have implemented MTM production. The rate of MTM production to their total production is about 15-20%. There were positive opinions on MTM production since it enables to reduce stocks through a small quantity of production for necessary sizes only. The reasons of orders of MTM production were answered as 'no size available', 'unique body shape', etc., and most orders were placed by consumers who are fat-bellied or have thick thighs. They have used MTM automated CAD software developed by Gerber Technology or Investronica. All the brands have utilized automated marker-making software and cutting facilities for MTM production.

• 한국의류학회지
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• 제39권6호
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• pp.885-898
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• 2015

This study develops scales to measure clothing consumption values for Korean male consumers. This study conducted qualitative and quantitative research to explore a new clothing consumption value among males as well as investigate empirically the measurement of clothing consumption values. In-depth interviews and focus group interviews were collected for qualitative research on 20 Korean men in their 20s-40s who had experience with 2 types of stores in Korean men's fashion. An analysis of qualitative data based on grounded theory approaches identified 6 factors and 15 items. For the empirical research, the questionnaire which consist of 9 factors and 46 items were developed by the results of grounded theory approaches and prior studies. Final measurement scales were based on 651 data used in exploratory factor analysis (EFA) and a confirmatory factor analysis (CFA). All subjects were in their 20s-40s. The result from CFA suggested 4 factors and 18 items with showing acceptable construct validity and discriminant validity. Therefore, this study confirmed that clothing consumption value for Korean male consumer consist of ostentatious and brand value, epistemic and possession value, conditional value, and reasonable value. These constructs will provide critical insight in understanding and segmenting Korean male consumers.

• 복식문화연구
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• 제25권2호
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• pp.192-205
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• 2017

Modern men are much more interested in their appearance than ever before, as well as showing an increased need for uniqueness in order to construct their own sphere and pursue differentiation from others. Besides, changes in life style and the aesthetic sense are causing men to pursue various kinds of clothing benefits so that they want a suit with characteristics beyond the stereotyped design and style. They have started to be actively engaged in clothing purchases, forming a driving force for the growth of the male suit market. Hence, this study has significance in that it offers data conducive to consumers' custom suit purchase by reviewing data on the present condition of the custom suit market and bespoke suits. In addition, it aims to give a summary on the theoretical bases of preceding studies, including the need for uniqueness, pursuit of clothing benefit and concern for the appearance of male consumers, as well as examining the factors that influence on their bespoke suit purchase intentions. Accordingly, this work intends to construct a basic environment for consumers to approach the custom suit market easily and pave the way for male suit markets through offering marketing data and information that is helpful for custom suit-related markets.