• The Journal of the Korea Contents Association
• /
• v.13 no.3
• /
• pp.162-173
• /
• 2013

This study was to examine the effect of trust, stigma, optimistic bias on risk perception of nuclear power plants. For this study, we carried out a survey targeting residents, total of 383, living in Seoul. The findings showed that trust of general public on nuclear power plants influenced negatively on stigma. Second, trust of general public on nuclear power plants influenced not significantly on optimistic bias. Third, stigma of general public on nuclear power plants influenced positively on risk perception. Fourth, optimistic bias of general public on nuclear power plants influenced negatively on risk perception.