• Journal of Distribution Science
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• v.4 no.2
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• pp.5-20
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• 2006

Retail is called location business because it is one of the most important factors to estimate management of stores for retailers who are going to sell products directly to customers. Retailers' management achievements are shown in sale in general. Therefore, retailers tend to focus on ways to increase the numbers of customers in order to raise sales. First of all, in this research, I am going to examine the most fundamental models such as Reilly's retail gravitation, converse model, huff probability model and multiful losit model in selecting stores. Secondly, I am going to provide the process and analyzing ways to predict estimated sales amount with the previous theory model. Also I am going to predict estimated sales amount of the department store L which is located in D metorpolitan city. Lastly, I am going to argue about the problem of this research and the next research subject. Our main goal is to provide ways to complement and inspect sales estimation models, which can be used in fields after taking characters of high class structure of Korea into consideration on the base of previous researches. According to the result of the research, my conclusion is that if the process of analysis and changing factors are complemented, revise model, which can reflect reality of Korea, will be provided. Therefore, in the future study, we have to build up theory models to suit for our retail market through critic reviews about the existing high class structure of Korea.

• KIPS Transactions on Software and Data Engineering
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• v.8 no.9
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• pp.363-372
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• 2019

A sequence refers to data in which the order exists on the two items, and purchase transaction data in which the products purchased by one customer are listed is one of the representative sequence data. In general, all goods have a product taxonomy, such as category/ sub-category/ sub-sub category, and if they are similar to each other, they are classified into the same category according to their characteristics. Therefore, in this paper, we not only consider the purchase order of products to compare two purchase transaction sequences, but also calculate their similarity by giving a higher score if they are in the same category in spite of their difference. Especially, in order to choose the best similarity measure that directly affects the calculation performance of the purchase transaction sequences, we have compared the performance of three representative similarity measures, the Levenshtein distance, dynamic time warping distance, and the Needleman-Wunsch similarity. We have extended the existing methods to take into account the product taxonomy. For conventional similarity measures, the comparison of goods in two sequences is calculated by simply assigning a value of 0 or 1 according to whether or not the product is matched. However, the proposed method is subdivided to have a value between 0 and 1 using the product taxonomy tree to give a different degree of relevance between the two products, even if they are different products. Through experiments, we have confirmed that the proposed method was measured the similarity more accurately than the previous method. Furthermore, we have confirmed that dynamic time warping distance was the most suitable measure because it considered the degree of association of the product in the sequence and showed good performance for two sequences with different lengths.

• Korea Real Estate Review
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• v.28 no.1
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• pp.7-21
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• 2018

This study was conducted to determine the location determinants that influence the sales of the "Storyway" convenience stores built at the country's railway stations. The preceding studies were about the convenience stores located in the residence-business areas or along the roadsides. This study, on the other hand, focused on the characteristics of the stations, based on a theory that is different from the existing theories. The targets of this study were the 301 "Storyway" convenience stores doing business in the 198 railway stations in the country, and the dummy parameter and hedonic-price model function were used for multiple regression analysis. For the study results, it was found that the number of people using the railway and the size of the store have a positive effect on the sales whereas the other brand competitors have a negative effect thereon. Second, the subway stations holding 89% of the total passengers in the country have unexpectedly no positive influence on the sales. Third, depending on the transfer, it was found that no transfer station had smaller sales than the transfer stations. Finally, as for the location of the stores in the station, the stores located on the platforms or passageways have a smaller turnover rate than the stores in the welcoming spaces and squares. This research result shows that when starting a convenience store business, the number of people using the railway, the size of the store, the transfer possibility, and the location of the store inside the station have to be considered under the circumstance of recession on the part of the convenience stores due to excessive competition.

• The Korean Journal of Archival Studies
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• no.39
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• pp.101-138
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• 2014

This study examined the influence and meaning of SNS as the hot topic of our time from the archival perspective and also studied the 'SNS records management'. The many users mean a high accessibility and utilization of SNS, which increase the influence and value of SNS as a record. Politically, SNS is a tool that strengthens the communication among the voters, politicians and the public while economically, it is a window to accept the complaints of the customers and a marketing tool. In addition, the voices of social minorities are also recorded unlike in the traditional media, which makes the SNS record a method to gain the social variety and diversity. SNS is a place of formation of collective memory and collective memory itself. Furthermore, it can play the role of public sphere. It also is a place for generation of 'big data' in an archival sense. In addition, this study has classified the SNS records management into primary and secondary management that include record management entities, subjects, periods, methods, and causes. This study analyzed the history, status, and the meaning of SNS to assess the values and meanings as the preliminary study for the future SNS record management studies.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.607-612
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• 2019

The softness of the crashpad part is one of the important factors which affect the interior perceived quality of the vehicle interior. And while improving the softness of the crashpad part, every effort to lower the production cost has been going on. The PU foaming process for the crashpad part depends on the understanding of a lot of processes, tools and material properties. Therefore, to achieve the requirement of the customer for the interior part's visual quality, the integrated design techniques are investigated to correlate the processes, tool design, material design and the computer aided analysis. In this paper, IMG (In Mold Grain) designed concept is firstly developed to integrate the skin preforming, plastic injection molding of the substrate and the foaming process in a tool within reduced processes. Through the application of this technology, softness of crashpad is improved by 40% compared to the conventional vacuum molding method, and the existing process is reduced by 50% by integrating the injection process and the manufacturing process. And by integrating the injection mold and the skin mold and removing the foaming mold, the number of molds are reduced from 3 to 1, resulting in 20% reduction in the cost of applying a medium-sized passenger car.

• The Journal of the Convergence on Culture Technology
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• v.8 no.2
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• pp.281-289
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• 2022

Our society is rapidly changing with the core technology of the 4th industrial revolution, the emergence of a generation with new characteristics, and the untact era following the With Corona policy. Although the transition to untact is accelerating in the field of performing arts, in the case of opera, face-to-face performances are mainly conducted by experts and enthusiasts through on-site performances. Therefore, it is necessary to consider the uncertainty of creating opportunities through the influx of new customers such as the MZ generation and the departure of existing experts and enthusiasts. In this study, in order to examine these existing problems, we conducted literature review and case analysis, compared the opera face-to-face/non-face-to-face performance characteristics, derived an activation plan, and conducted expert interviews to secure the coherence and validity of the plan. In conclusion, we thought that it was difficult to improve the sound and sound quality, impairing the sense of presence and emotion due to many shortcomings when operating non-face-to-face as a music genre with the characteristics of opera. Therefore, we established the direction of activating the opera mainly face-to-face, but making good use of the advantages of non-face-to-face, which is not limited by region and time, and promoting the direction of activating face-to-face and non-face-to-face performances complementary to each other through the concept of cultural enjoyment.

• Korean small business review
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• v.43 no.1
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• pp.165-186
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• 2021

Startups are undergoing a change throughout the growth process of startups that appear in existing studies as they move away from the existing B2B or B2C frame and expand their target customer groups to O2O, C2C. In this regard, a new type of startup known as unicorns, a unicorn which has grown rapidly in a short period of time, is being created by successfully attracting government support and external investment in recognition of the potential value of the startup. This study examined the relationship between investment attraction and growth after founding for five representative unicorns in the U.S. and Korea. As a result, it was found that private investment in Korea is passive and defensive, and is attracted after the Series A stage, compared to the U.S., where the growth potential of the startup ecosystem is positively evaluated. In addition, it found that government's support policy throughout the startup's growth process is an abstract and comprehensive policy focusing on initial funding for startups. Therefore, it was suggested that the scope of government policies should be expanded to forster startups as unicorns, and that it is necessary to establish and implement differentiated support policies for each growth of the scale-up of startups. This study is significant in that it presented the criteria for the growth stage and support of startups as well as policy support for scale-up through practical case analysis of unicorns.

• Journal of Intelligence and Information Systems
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• v.28 no.4
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• pp.347-364
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• 2022

Fraudulent companies or sellers strategically manipulate reviews to influence customers' purchase decisions; therefore, the reliability of reviews has become crucial for customer decision-making. Since customers increasingly rely on online reviews to search for more detailed information about products or services before purchasing, many researchers focus on detecting manipulated reviews. However, the main problem in detecting manipulated reviews is the difficulties with obtaining data with manipulated reviews to utilize machine learning techniques with sufficient data. Also, the number of manipulated reviews is insufficient compared with the number of non-manipulated reviews, so the class imbalance problem occurs. The class with fewer examples is under-represented and can hamper a model's accuracy, so machine learning methods suffer from the class imbalance problem and solving the class imbalance problem is important to build an accurate model for detecting manipulated reviews. Thus, we propose an OpenAI-based reviews generation model to solve the manipulated reviews imbalance problem, thereby enhancing the accuracy of manipulated reviews detection. In this research, we applied the novel autoregressive language model - GPT-3 to generate reviews based on manipulated reviews. Moreover, we found that applying GPT-3 model for oversampling manipulated reviews can recover a satisfactory portion of performance losses and shows better performance in classification (logit, decision tree, neural networks) than traditional oversampling models such as random oversampling and SMOTE.

• Asia Marketing Journal
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• v.13 no.3
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• pp.233-248
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• 2011

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, 'Jayeonun Masitda - The Nature Is Tasty' in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since 1995, but with a modest success. In 2011, Pulmuone finally succeeded to develop an innovative product, 'Jayeonun Masitda' that brought more health and nutrition conscious consumers' attention in the ramen market. The company intended to change the current competitive structure in the ramen market, i.e., from the strength of taste and the amount of ingredient to fried/non-fried and the freshness of ingredient. By this new positioning, Pulmuone aimed to reshaping the ramen market into competition between healthy and unhealthy ramens. Pulmuone has been successful in developing a new market. Sales revenue of 'Jayeonun Masitda' has been continuously increasing, and customers are found to be highly satisfied with the product resulting in a high repeat purchase rate. The company's successful new market development can be attributed to a faithful new product development process, innovative technology, an appropriate positioning strategy, and consistent marketing communication. In addition, Pulmuone's eco-friendly corporate image and the organization's passion to grow are also important factors for success of this new market development.

• Journal of Practical Engineering Education
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• v.15 no.3
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• pp.681-701
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• 2023

The purpose of this study is propose performance indicators analysis and development plans for K University professional graduate school for the training of human resource professionals. Specifically, the main research includes the derivation of performance indicators for K University's professional graduate school, PR plan, academic establishment plan, name change, vision proposal, and curriculum improvement plan for each major. To this end, a survey was conducted on a total of 132 current and former students of K University's professional graduate school. FGI was also conducted with 29 participants. The results of the research are as follows. In the case of key performance indicators, 15 indicators were proposed, taking into account previous research, the characteristics of professional graduate school, surveys, and FGI surveys. Promotion should be continuous, not one-time, and the advantages and benefits of the graduate school should be actively informed to target customers. The proposed name of the professional association is the Korean Association for Employment and Vocational Competency Development. It was found that operating as a convergence society and focusing on convergence research were appropriate. The names of K University's professional graduate school were HR (Human Resources), HRD, and employment and vocational competency development graduate school. As for the vision, it was suggested that a balance between identity and differentiation is needed to flexibly respond to new changes while maintaining existing strengths. As for the proposed improvement of the curriculum by major, it is proposed to reform in a stepwise and gradual manner while maintaining the existing framework to some extent rather than being radical.