• Archives of design research
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• v.15 no.1
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• pp.37-48
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• 2002

In the face of rapidly changing society and consumer cognition, eyer-increasing importance of strategies for creating good images for a company among critical factors inf1uencing management in terms of its survive is prevalent. Today, many companies strive for getting or improving their images with advertisements for corporate identity as well as public advertisements, which is considered as a requirement of this society and age for good images of companies rather for only good products and services. In this study, we analyzed and compared the largest companies in Korea, mainly in their printed materials for advertisements over the last 10 years from 1990. Corporate advertisements performed by domestic companies could be classified into several types based on their theoretical backgrounds and creative concepts. Basic theoretical backgrounds of corporate advertisements induced in the study are recognitive-psychological model and associative learning model. And, six areas of cases were classified and analysed in terms of their such creative concepts as random difference, competitive advantage and specific creativity. We analyzed and compared cases of strategies for domestic corporate advertisements with reference to these six each area in their effects and problems in terms of theoretical and practical aspects and thereby purpose to provide companies with reference in developing strategies for corporate advertisements of companies.

• Korean small business review
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• v.39 no.2
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• pp.89-107
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• 2017

This study investigates the effect of risk avoiding activities and characteristic of venture capital on the financial performance of invested companies. Based on the review on the literature, we present staged financing, syndicated investment and preferred stock investment as the measurements for risk avoiding activities. Types and age of venture capital were chosen as the variables for characteristic. The financial performance data of the invested companies was derived from their publicly announced yearly financial report. Data were analysed using logistic regression technique. The result show that syndicated investment and independent venture capital have positive influence on the growth of sales revenue and asset of the invested companies. Age of venture capital appears to be positively associated with growth of sales revenue. Staged financing and preferred stock investment, however, have no impact on any financial growth and profitability. Activities and characteristic of venture capital show no influence on the profitability.

• Journal of Venture Innovation
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• v.6 no.4
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• pp.1-21
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• 2023

This study is related to the performance of open innovation collaboration between startups and large corporations and financial institutions. In the life cycle of a typical company, the growth of a startup is difficult to predict. Startups that possess innovative technology but have only recently been established seek to verify their technology and capabilities by participating in open innovation with large corporations and financial institutions, and further strive to lay the foundation for corporate growth. However, if you approach it only as a theoretical coexistence plan, it will be viewed as a vague attempt from the startup's perspective. The purpose of this study is to differentiately verify the benefits of open innovation by analyzing the difference in sales growth of startups for the purpose of sales performance based on the open innovation participation of large companies and small and medium-sized companies(startups). In verifying this, the analysis was based on the sales results of the actual open innovation collaboration B2C model, and the difference was confirmed by comparing before and after collaboration. Here, the differentiation of the study was added by reflecting the corporate growth stage theory, a growth theory. When the corporate growth stage theory was excluded, it was confirmed that sales growth due to open innovation of startups was applied from the third month, and sales growth depending on participation was confirmed to be significant. On the other hand, when the corporate growth stage theory was applied, sales growth was not significant, but the difference in growth could be confirmed from the fourth month, and it was also confirmed in sales growth depending on participation. As a result, this study objectively confirms the effects that can be gained when startups participate in Open-innovation, and it is expected that Open-innovation led by large corporations, financial institutions, and government agencies will develop into a high-quality program environment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.12
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• pp.53-61
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• 2016

This paper investigates the moderating effect of firm size on the relationship between environmental uncertainty and logistics information systems fit and performance, and suggests logistics strategies that would help to achieve goals. Based on our empirical research results, the findings of this paper can be summarized as follows: First, firms with higher levels of harmony between environmental uncertainty and logistics information systems fit featured significantly better logistics performance than firms with lower levels of fit. Second, logistical performance can be maximized based on the firm size and the harmonization between environmental uncertainty and logistics information systems. The results of this study will assist firms align and focus on improving competitive strategies for logistics systems.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.107-114
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• 2019

This study analyzes the effect of the accuracy of future management performance, which managers voluntarily announce in the previous year's disclosure, on managers compensation. In the case of a company that disclosed the bad news in the previous year, the ability to predict uncertain future will be more important, and expects executives with better predictability to receive more compensation. The results of this study show that there is a significant negative(-) relationship between the accuracy of the manager's earnings forecast and the performance - compensation of the firms that disclosed the bad news in the previous year. The accuracy of the manager's disclosure is important, and it is confirmed that the manager's compensation increases as the incentive of the manager's effort to reduce future uncertainty. The results of this study are as follows: there is a positive relationship between the managerial performance and the managerial competence of managers. It is important to note that there is a difference and that we have identified additional determinants of the manager compensation contract.

• Journal of Technology Innovation
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• v.21 no.2
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• pp.1-24
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• 2013

In spite of the increasing importance of service sector, most previous studies on schumpeterian hypotheses originated from manufacturing firms that have the needs to invest heavily in research and development (R&D). Conversely, we investigated the relationship between technological innovation activity and size of firms using panel data. Results of the analysis, the following results were obtained. First, the details depending on the industry sector was divided into active and vigorous industry technology innovation activities did not. Second, the relationship between firm size and technological innovation activity may not be, depending on the industry, some of the U-shaped model, may be. Third, showed fewer intangible assets, more debt, larger exports which further promote the technological innovation activities in industry. Finally, the relationship is responsive depend on the firm size variable.

• Asia Marketing Journal
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• v.5 no.3
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• pp.80-105
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• 2003

본 연구는 기존 브랜드자산의 구성개념과 구성개념들 간의 관계 연구들을 비판적으로 검토하여 첫째, 브랜드자산의 구성개념을 재정립하여 브랜드자산을 구성하는 세부적 구성요소를 제시하고 둘째, 브랜드자산 형성과정에서 세부적 구성 요소들 간의 인과적 관계를 제시하고 셋째, 세부적 구성요소를 측정하기 위한 척도를 제시하며 넷째, 전략적 브랜드자산 구축 즉, 브랜드자산이 기업의 핵심전략으로 한 단계 더 성숙하기 위해서는 기업측면에서 어떠한 요인이 중요한가를 확인하고 이에 대한 이론적·실무적 시사점을 제시하고자 하였다. 본 연구에서는 브랜드자산이 기업성과에 긍정적인 영향을 미친다는 기존 연구들과 같은 견해를 가지나, 기업성과로 연결되기 위한 브랜드자산의 구성개념과 형성과정에 있어서 기존 연구의 의문점을 제기하고, 그에 따라 연구가설과 연구모형을 설정하였다. 연구모형과 연구가설을 검증하기 위하여 스포츠브랜드와 컴퓨터브랜드의 2가지 카테고리를 대상으로 설문을 배포하여 311부를 회수하였으나 불성실하게 응답한 3부를 제외하고 308부를 실증분석에 이용하였다. 연구결과 브랜드의 지각된 품질, 리더십, 인지와 연상과 브랜드자산의 관계에서 존중, 차별성, 만족, 전환장벽, 애호도가 중요한 매개적 역할을 하고 있음을 알 수 있었다.

• 한국경영정보학회:학술대회논문집
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• 2007.06a
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• pp.926-930
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• 2007

본 연구는 음악콘텐츠를 생산, 유통, 판매하는 기업의 입장에서 과연 소비자들의 어떤 인지요인들이 모바일음악콘텐츠 상품의 구매의도에 영향을 미치는지에 대해 초점을 맞추었다. 연구모델로는 모바일음악콘텐츠 상품을 정보기술이라는 측면에서 접근하고, 이러한 정보기술의 수용 요인을 추출하기 위하여 기술수형모형 (TAM: Technology Acceptance Model)을 주요 이론적 토대로 하였다. 또한, 구체적인 분석을 위해 모바일음악콘텐츠를 벨소리콘텐츠, 통화연결음콘텐츠, 음악 전곡 다운로드콘텐츠로 유형화하고, 각 분류에서의 구매의도에 영향을 미치는 요인을 분석하고자 온라인과 오프라인에서의 설문을 실시한 결과, 첫째, 회귀분석을 통해 벨소리콘텐츠 구매의도와의 관계를 검증하여 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 둘째, 통화연결음콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 차별성, 편재성, 신뢰성, 보안성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났다. 셋째, 음악 전곡 다운로드콘텐츠 구매의도와의 관계인 경우 최종 도출된 요인들은 이용경력, 복제가능성, 신뢰성, 맞춤성, 사용편의 지각, 유용성 지각으로 나타났고, 이는 모바일음악콘텐츠의 유형에 따라 소비자의 구매의도에 끼치는 요인에 차이가 있음을 보여주고 특히 이동통신기기 특유의 콘텐츠와 일반음악콘텐츠의 경우 큰 차이를 구매의도와 독립변수간의 관계에서 보여주고 있다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.1-14
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• 2018

As interest and consumption of luxury goods have become more popular, luxury goods market is growing rapidly. Consumers can acquire psychological satisfaction with material abundance by purchasing and using luxury goods. Also, from the view of corporations, luxury goods have price inelastic characteristics, so they can enjoy price premium and it is good to produce good performance. That is the reason why they should pay much attention to securing luxuriousness. This study examined the establishment of brands luxuriousness in Korean SMEs. First, it examined the world market of luxury goods industry and the present condition of Korean market. Then it identified the constituents of luxuriousness by examining the prior studies and related literatures, and designed a research model based on the theoretical grounds to suggest the methods of brand luxuriousness building of Korean SMEs. Luxuriousness can be defined as the attribute of product that distinguishes luxury goods from other products by consumers' perceptions, and the factor that provides situational benefits that motivate consumers' purchasing behavior. In this study, I identified the sub-dimensions of luxuriousness according to whether there are product related attributes and consumers' benefit in consideration of the problems of existing studies. Product related luxuriousness are classified into superiority(functional benefit) and scarcity(experiential benefit), while non-product related luxuriousness are classified into differentiation(symbolic benefit) and traditionality(exclusive benefit). The following are the ways to build brand luxuriousness. First, company can use product factors. High quality, excellent design, high recognized brand with strong, favorable and unique images can enhance the luxuriousness of brand. Second, company can use price factors. Consumers tend to perceive luxury goods as high-priced items, so lowering the price of product can undermine the luxuriousness of product. Third, company can use distribution factors. It is effective for making consumers to perceive the differentiation and scarcity of luxuriousness through limited distribution channel. In addition, store atmosphere suitable for luxury brands should be created. Fourth, company can use promotion factors. The more consumers are exposed to advertisements, the more positive attitudes toward luxury brands are made, and consumers recognize luxuriousness higher. Price promotion negatively affects consumers' perception of luxuriousness. Fifth, company can use corporate factors. Consumer evaluations of products are influenced not only by the product attributes but also by the corporate association and corporate image surrounding the product. Considering the existing researches, it is possible to enhance the brand luxuriousness through high corporate competence and good corporate reputation. In order to increase the competence of the enterprise, it is useful to approach multidimensionally in relation with the knowledge creation capability. In corporate reputation, the external stakeholders' reputation is important, but the internal members' reputation is also important. Korean SMEs will be able to build brand luxuriousness by establishing marketing strategies as above and/or mix(integrate) them according to the situation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.3
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• pp.85-98
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• 2018

This study aims to investigate the effects of venture & inno-biz companies' technological innovation competences on technological performances and economic competitive advantage, using VRIO framework. The empirical data for this study were based on the technology assessment results of Korea Technology Finance Corporation (KOTEC) on 3,462 venture & inno-biz companies and the following 2 years' financial data. Sample companies with technological innovation resources, such as technology management strategy(Value), differentiation of technology(Rarity), imitation difficulty of technology(Imitability) and technical organization capability(Organization), made efforts to expand their intellectual property rights, technological development and commercialization of new products, thereby ensuring technological competitive advantage. Furthermore, technological competitive advantage were proved to improve sales growth, increase in operating revenue, and financial soundness. Compared with four VRIO factors' influence on business performance, imitation difficulty of technology(Imitability) and organization technological capability(Organization) had much more influence than any other internal resources or capabilities respectively.