• Title/Summary/Keyword: 기업 윤리

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The Effect of Product Warranty Types on Consumers' Product Attitudes - Moderating Effect of Product Types and Manufacturer's Business Ethical Levels - (제품보증의 유형이 소비자의 제품에 대한 태도에 미치는 영향 - 제품유형과 제조업체 기업윤리 수준의 조절효과를 중심으로 -)

  • Oh, Ku Yeun;Kwon, Ick Hyun
    • Asia Marketing Journal
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    • v.11 no.1
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    • pp.93-112
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    • 2009
  • The purpose of this study was to analyze the effects of explicit and implicit product warranties on consumers' attitudes toward the products, and particularly, the main effects of product types and level of manufacturers' business ethics on the relationship between warranty types and consumers' attitudes. For this purpose, relevant literature was reviewed and thereupon, a survey was conducted for an empirical analysis. As a result of empirically analyzing the relationship between warranty types and consumers' attitudes and the main effects of the product types (search goods vs. experience goods) and level of business ethics (high vs. low) on the relationship, it was found that consumers' attitudes toward the products were more positive when the product warranty was explicit than when it was implicit, and that such relationship was stronger for experience goods than for search goods one. And, the relationship was stronger when the level of business ethics perceived was lower. However, such moderating effects were not significant for consumers' attitudes, but significant for their purchasing intention.

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A Study of Construction Management Professionals' Vocational Ethics (CM전문가의 직업윤리에 관한 연구)

  • Kim, Seung-Jin;Kwun, Joon-Bum;Lee, Jae-Wook;Kim, Han-Soo
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.3
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    • pp.89-98
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    • 2012
  • The growth of CM(construction management) market poses business opportunities and challenges to improve vocational ethics of CM professionals and firms. Ensuring the vocational ethics of CM professionals is an important issue not only for individual CM professional but also CM firms and CM industry in general. The objective of the study is to investigate relationships between the importance and performance of CM professionals' vocational ethics and discuss key characteristics and implications. The IPA(Importance-Performance Analysis) technique is used as a research tool. Findings show that quality CM service and competencies are the core of CM professionals' vocational ethics. But there exists a gap between importance and performance of CM professionals' vocational ethics.

Development of AI Ethics Dilemma Questions (인공지능 윤리 딜레마 문항 개발)

  • Eun-Gyeong Kim;Young-Jun Lee
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.225-226
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    • 2023
  • 인공지능 기술이 사회 전반에 확산하며, 인공지능 윤리 문제 또한 큰 이슈가 되었다. 이에 따라 정부, 기업, 연구기관, 국제기구 등 다양한 단체에서 인공지능 기준안을 발표하고 있으나 이러한 인공지능 윤리 기준안을 발표하는 것으로 인공지능 윤리 문제를 해결할 수 없다. 이에 인공지능 윤리교육이 절실히 필요하다. 그러나 학교급에서의 인공지능 윤리교육을 위한 프로그램이 미흡하다. 이러한 상황에서 Moral machine은 인공지능을 위한 윤리교육 도구로 학교급을 막론하고 활발하게 사용되고 있다. 그러나 Moral machine의 딜레마 상황은 교육용으로 다소 부적절한 요소가 있다. 이에 본 연구에서는 인공지능 윤리교육에 적합한 인공지능 윤리 딜레마 문항을 사람이 중심이 되는 인공지능 기준의 3대 원칙을 바탕으로 개발하였다.

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The Effect of Corporate Social Responsibility on Purchase Intention - Focused on Anti-Corporate Emotion - (기업의 사회적 책임활동이 구매의도에 미치는 영향 - 반기업정서를 중심으로 -)

  • Kang, Nak-Jung;Cho, Sang-Lee
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.169-180
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    • 2019
  • The results of the present study on corporate social responsibility activities have different results for each researcher. This is considered to be the influence of the moderated variables depending on the relations among the variables. The purpose of this study is to propose anti-corporate emotion as a variable to moderate the relationship between social responsibility activities and outcome variables and to investigate its influence. The results and implications are as follows. Ethical responsibility activities and discretionary responsibility activities had effects on corporate attitude and corporate attitude affects consumers' purchase intention. This is consistent with many previous studies, which means that it is necessary to create a positive psychology for a firm or product in order to induce consumer behavior. In addition, in the group with high anti-corporate emotions, the effect is not significant even if the company has a lot of discretionary activities, but if the ethical responsibility is done, the negative attitude toward the company can be alleviated even if the anti- corporate emotion is high. This explains why many companies now have social contribution activities as an alternative to reduce the corporate crisis, but the effect is insufficient. Therefore, companies that want to carry out social responsibility activities should be interested first in the ethical management or ethical responsibility activities of companies.

A Study for how a CEO's moral management influences on his employees' absorbing into their business in a Stock company (증권회사 CEO의 윤리경영이 조직몰입에 미치는 영향 연구)

  • Kang, Chang-Won
    • Journal of Distribution Science
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    • v.6 no.1
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    • pp.63-77
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    • 2008
  • The source of a business competition is man and the core of a business success depends on people's ability, efforts and cooperation. Therefore, modern managers are making varied efforts to perform the ethical management for the organization immersion and job satisfaction of the employees. The managers of the financial agencies including the enterprises competing in the global market, face numerous ethical issues and problems. Considering the reality that financial institutions are actively asked to perform the responsibility and duties sincerely, the tasks how the head of financial agency will accept the social study of the level of ethics and change the level of recognition, and how he will settle it as the natural feature in the institution, become an important management target. In addition, it is necessary to figure out how the ethical management of the head of the financial agency will affect the organizational immersion of the employees. Based on the objective of this study, we attempted to confirm how the ethical management will of the head of the financial institution would affect the organizational immersion, the employees' mental result variables. Through this study, it became necessary for the directors of the financial institutions to search for the methods to improve the system of management and enhance the observance will of the business ethics so that they may not cause the disposition of the violation of the business ethics owing to the enforcement to achieve the target of the results of the business or the error recognition of the norm. Further, the heads of banks will have to set a management policy focused on the democratic management and the ethical justice based on the participating methods to induce the cooperative commitment of the stock company employees not to be shifted from the globalization and the competitive society.

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