• Title/Summary/Keyword: 기업 윤리

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The Effect of Corporate Social Responsibility on Corporate Image: The Role of Spillover Effect and Negativity Effect based on CSR dimensions (기업의 사회적 책임이 기업 이미지에 미치는 영향 - 차원별 파급효과와 메시지 유형을 중심으로 -)

  • Kim, Seongjin;Kim, Jongkeun
    • Asia Marketing Journal
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    • v.11 no.4
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    • pp.49-67
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    • 2010
  • Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll's four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll's dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If CSR construct is composed of multiple dimensions, a message related to one of dimensions changes beliefs or evaluations about other dimensions that are not mentioned in the message. This phenomenon is called as "spillover effect". According to Ahluwalia, Unnava, and Burnkrant, negative information spills over to attributes that are associated with the target attributes but not mentioned in the message. Like this, this preponderant effect of negative information over positive information has been termed the "negativity effect". In this paper, authors try to prove the spillover effect and negativity effect among Schwartz and Carroll's three dimensions(economic, legal, and ethical responsibility) of CSR. The results of this study show that messages related to legal and ethical responsibility cause spillover effect and influence consumers' evaluation to other dimensions. Moreover, when negativity effect is added on spillover effect, spillover effect is more increased. It means that negative messages related to legal and ethical responsibility is more harmful to corporate image than negative message related to economic responsibility. The results of this study will help companies to manage corporate image using CSR messages as marketing communication tools. Companies should manage messages related to legal and ethical responsibility for more efficiently managing corporate image. Specially, because negative messages related to legal and ethical responsibility are more harmful to corporate image, companies must take care not to spread out negative message related to legal and ethical responsibility. Finally, we discuss the implications of the findings and limitations.

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The Mediating Effect of Biomedical Ethics Awareness in the Relationship between the Moral Distress and Moral Sensitivity of Hospital Nurses (병원 간호사의 도덕적 민감성과 도덕적 고뇌와의 관계에서 생명의료윤리의식의 매개효과)

  • Kim, Ok-Hyun;Ahn, Seong-Ah;Oh, Su-Mi;Kong, Jeong-Hyeon;Choi, Hye-Ok
    • Journal of Convergence for Information Technology
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    • v.9 no.9
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    • pp.78-86
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    • 2019
  • In the study, the moral sensitivity, moral distress, and biomedical ethics awareness levels of hospital nurses are examined, and the mediating effect of biomedical ethics awareness in the relationship between moral sensitivity and moral distress is verified. As the study subjects, 153 hospital nurses were selected from both university hospitals and general hospitals in S city and J city. Using the SPSS WIN 21.0 system, data analysis was conducted via t-tests, the Sheffe test, correlation analysis, multiple regression analyses, Sobel test. The average level of moral sensitivity experienced by the hospital nurses was 4.70(out of 7), moral distress was 62.80(out of 336), and biomedical ethics awareness was 2.21(out of 4). Moral distress had a static correlation with moral sensitivity and biochemical ethics awareness, and moral sensitivity had a static correlation with biomedical ethics awareness. Finally, biomedical ethics awareness showed a partial mediating effect in the relationship between moral sensitivity and moral distress. It is important to develop a biomedical ethics education program that can help hospital nurses to resolve moral issues, thereby improving moral sensitivity and diminishing their moral distress.

The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

A Study on the Selection of Six Sigma Project theme in Enterprise Information Security Domain (기업의 정보보호 영역에서 Six Sigma 추진 과제선정에 관한 연구)

  • Nam, Sang-Whun;Lim, Jong-In
    • Proceedings of the Korea Information Processing Society Conference
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    • 2005.11a
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    • pp.1019-1022
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    • 2005
  • 본 연구는 기업이 경영혁신 방침으로 Six Sigma 추진시 정보보호영역에서의 과제선정에 대한 기준을 제시한다. 기업은 윤리경영을 기초로 사업과 서비스를 통한 수익창출을 목적으로 한다. 기업은 안정적인 사업, 서비스의 정보환경을 확보,유지하기 위해 지속적인 보안활동을 통하여 Risk 를 줄이는 작업을 해오고 있다. 기업의 정보보호 활동과 패턴은 초기의 정보보호 기본기능을 도입, 구축하는 단계에서 탈피하여, 점진적으로 종합적인 관리체계로 수렴되고 있으며 산출되는 관련 정보와 Data 의 정규화를 기초로 정량적으로 관리가 이루어 지는 시점에 와 있다. 그러나, 정보보호 침해사고 예방 및 대응활동, 예측 불허한 상황에서 발생되는 보안사고, 책임문제의 발생, 정성적으로 관리되는 상황 등은 정보보호 영역의 Six Sigma 추진시 과제선정의 어려움으로 작용한다. 정보보호 영역에서 Six Sigma 과제 선정은 일반적인 Six Sigma 과제 선정과는 다르게 정보보호 특성을 고려하여 선정하여 추진하는 것이 바람직하다. 정보보호 활동에 대한 기업의 투자효과도 비재무적 성과외에 경제적 가치요소를 기초로 재무적 성과를 산출하고, 관리하여야 한다. 국내 기업들이 Six Sigma 를 경영혁신 기법으로 확대 적용하고 있는 상황에서 정보보호 영역의 Six Sigma 과제선정에 대한 제안을 통하여 정량적 목표수준 관리에 의한 성공적인 Six Sigma 성과를 달성할 수 있도록 함에 있다.

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Developing a Scale for Measuring the Corporate Social Responsibility Activities of Korea Corporation: Focusing on the Consumers' Awareness (한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구: 소비자 인식을 중심으로)

  • Park, Jongchul;Kim, Kyungjin;Lee, Hanjoon
    • Asia Marketing Journal
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    • v.12 no.2
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    • pp.27-52
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    • 2010
  • It is not new that today's business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations' significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. Much of the conceptual work in the area of corporate social responsibility(CSR) has originated from researches conducted in the management field. Carroll(1979) proposed that corporations have four types of social responsibilities: economic, legal, ethical and philanthropic responsibility. Most past research has investigated CSR and its impact on consumers' attitudes toward the corporations and corporate performances. Although there exists a large body of literature on how consumers perceive and respond to CSR, the majority of past studies were conducted in the United States. The stability and applicability of past findings need to be tested across different national/cultural settings, especially since corporate social responsibility is a reflection of implicit conformation with the expectations and criticism that society may have toward a corporation(Matten and Moon, 2004). In this study, we explored whether people in Korea perceive CSR of Korean corporations in the same four dimensions as done in the United States and what were the measurement items tapping each of these four dimensions. In order to investigate the dimensions of CSR and the measurement items for CSR perceived by Korean people, nine focus group interviews were conducted with several stakeholder groups(two with undergraduate students, two with graduate students, three with general consumers, and two with NGO groups). Scripts from the interviews revealed that the Korean stakeholders perceived four types of CSR which are the same as those proposed by Carroll(1979). However we found CSR issues unique to Korean corporations. For example for the economic responsibility, Korean people mentioned that the corporation needed to contribute to the economic development of the country by generating corporate profits. For the legal responsibility, Koreans included the "corporation need to follow the consumer protection law." For the ethical responsibility, they considered that the corporation needed to not promote false advertisement. In addition, Koreans thought that an ethical company should do transparent management. For the philanthropic responsibility, people in Korea thought that a corporation needed to return parts of its profits to the society for the betterment of society. The 28 items were developed based on the results of the nine focus group interviews, while considering the scale developed by Maignan and Ferrell(2001). Following the procedure proposed by Churchill(1979), we started by developing an item poll consisting of 28 items and purified the initial pool of items through exploratory, confirmatory factor analyses. 176 samples were sued for this analysis. Confirmatory factor analysis was performed on the 28 items in order to verify the underlying four factor structure. Study 1 provided new measurement items for tapping the Korean CSR dimensions, which can be useful for the future studies exploring the effects of CSR on Korean consumers' attitudes toward the corporations and corporate performances. And we found the CSR scale(17 items) has good reliability, discriminant validity and nomological validity. Economic Responsibility: "XYZ company continuously improves the quality of our products", "XYZ company has a procedure in place to respond to customer complaint", "XYZ company contributes to the economic development of our country by generating profits", "XYZ company is eager to hire people". Legal Responsibility: "XYZ company's products meet legal standards", "XYZ company seeks to comply with all laws regulating hiring and employee benefits", "XYZ company honors contractual obligations to its suppliers", "XYZ company's managers try to comply with the law related to the business operation". Ethical Responsibility: "XYZ company has a comprehensive code of conduct", "XYZ company does not promote a false or misleading advertisement", "XYZ company seems to conduct a transparent business", "XYZ company does a fair business with its suppliers or sub-contractors". Philanthropic Responsibility: "XYZ company encourages partnerships with local businesses and schools", "XYZ company supports sports and cultural activities", "XYZ company gives adequate contributions to charities considering its business size", "XYZ company encourages employees to support our community". Study 2 was condusted for comprehensive validity. 655 samples were used for this anlysis. Collected samples were tested by factor analysis and Crnbach's Alpha coefficiednts and were found to be satisfactory in terms of validity and reliability. Furthermore, fitness of the measurement model was tested by using conformatory factor analysis. χ2=880.73(df=160), GFI=0.891, AGFI=0.854, NFI=0.908, NNFI=0.913, RMR=0.059, RMESA=0.070. We hope that CSR scale could greatly facilitate research on Corporate social resposibility, it is by no means the final answer.

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한국의 BT 시대 열리다

  • Korean Federation of Science and Technology Societies
    • The Science & Technology
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    • v.35 no.4 s.395
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    • pp.43-70
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    • 2002
  • BT산업의 새시대 - BT산업은 21세기 국가성장 동력, IT와 같이 경쟁력 확보 전망 밝아/우리나라 BT산업현황[의약분야] - 신약 연구와 결과 내용 아직 걸음마 단계, 기반시설 확충ㆍ투자ㆍ우수인력 확보 시급/우리나라 BT산업현황[미생물 분야] - 생물정보학 전문가ㆍ전산시스템 취약, 유전체 정보관련 산업 활로 모색 활발/우리나라 BT산업현황[농업분야] - 지원 취약, 소비자 거부감 겹쳐 발전 애로/우리나라 BT산업현황[축산분야] - 전통육종기술 접목 가축개량 극대화/우리나라 BT산업현황[생물정보(BT+IT) 분야] - 인프라구축단계, 벤처중심 연구 활기/BT와 윤리 - 의식없이 문제제기 불안감 조성은 곤란, BT시대 맞는 새로운 윤리관 확립 필요/선진국의 BT산업 - 의약품 제조분야 치열한 연구개발 경쟁, 대형 제약회사 앞다퉈 BT기업과 연대

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A Study of the Ethical Decision-making of the Business Ethics (기업윤리의 윤리적 의사결정에 관한 연구)

  • Jang Ik-Seon
    • Management & Information Systems Review
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    • v.7
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    • pp.365-379
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    • 2001
  • The contents of summarizing this study are as follows. 1. The elements of ethical decision making depend upon the individual characteristics. 2. The elements of ethical decision making depend upon the two aspects of the individual characteristics. 3. The ethical decision making processes of business managements consist of the three steps of utilitarianism, individual righteousness, fair distributions. 4. The ethical decision making processes of multinational corporations consist of the three steps of utilitarianism, individual righteousness, and fair distributions. The utilization methods of this study are as follows. 1. They can be reflected in the formulations of business ethics codes. 2. They can be utilized in the executions of business ethics educations. 3. They can be utilized as means to heighten the ethics standards of business interests groups.

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The Effects of Corporate Social Responsibility on Consumer Perception and Corporate Reputation in Chicken Restaurant (치킨레스토랑의 사회적 책임활동이 고객인식과 기업평판에 미치는 영향)

  • Lee, Sang-Hee;Kim, In-Bok
    • The Journal of the Korea Contents Association
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    • v.16 no.8
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    • pp.238-246
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    • 2016
  • This study aimed to research the effects of CSR on consumer perception and corporate reputation in chicken restaurant. This study intended (1) to analyze the factors of corporate social responsibility in chicken restaurant, (2) to research the effect of CSR on consumer perception, (3) to research the effect of CSR on corporate reputation, (4) to research the effect of consumer perception on corporate reputation. Data were collected from consumers who visited the top-ranked chicken restaurant in scope by face-to-face interview. The questionnaire was distributed of the 350 copies and used 292 in the analysis. The results of this study revealed that (1) the factors of CSR were economic, philanthropic, legal and ethical, (2) ethical and legal had significant influence on consumer perception, (3) legal, economic and philanthropic activities had significant influence on corporate reputation, (4) the consumer perception had significant influence on corporate reputation.

The Impact of Consumer's Ethical Self-Identity and Service Utility based on Sharing Economy Service on Service Satisfaction and Intention to Recommendation (공유경제서비스에 대한 소비자의 윤리적 자아정체성과 서비스효용이 서비스만족도와 추천의도에 미치는 영향)

  • Lee, Yun-Sun
    • Journal of Digital Convergence
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    • v.18 no.1
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    • pp.103-109
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    • 2020
  • As part of the sharing economy service, the present study is not only about the positive aspects of O2O services, but also about the consumer ethical perceptions of recent conflicts with existing business and labor markets, trust of platform, and service utility on consumer satisfaction and intention to recommend O2O services. To test hypotheses, data were collected and analyzed for 149 samples, focusing on the car sharing service, an example of the sharing economy service, which is becoming an issue. As a result, the ethical self-identity of the consumer, the trust of the platform, and the service utility, all affected the service satisfaction, whereas only the hedonic utility and trust of the platform had a positive effect on the intention to recommendation. This study is meaningful in that it examines the influence of service utility focusing on ethical consciousness and social perspective of consumers, rather than on the point of consumption such as ethical consumption position and trust of platform based on sharing economy service.

A Study on the Influence of the Ethical Leadership of the Top Management upon Sharing of Knowledge and Innovative Behavior: Focusing on the Moderating Effect of the Awareness of Organizational Support (최고경영자의 윤리적 리더십이 지식공유와 혁신행동에 미치는 영향: 조직지원인식의 조절효과를 중심으로)

  • Jung, Dong-Ho
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.790-805
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    • 2021
  • The purpose of this study is to empirically examine the relationship between the ethical leadership of the top management of a company and the knowledge-sharing and innovative behaviors of the members of the organization in order to present a strategy that can be used to strengthen the innovative behaviors of the members. Also, by examining the moderating effect of the awareness of organizational support among the members. The findings of this study were as follows; First, the ethical leadership of the top management had a significant, positive impact on the innovative behaviors of the members of the organization. Second, the ethical leadership of the top management had a significant positive impact on the knowledge sharing among the members. Third, the sharing of knowledge among the members had a significant positive impact on innovative behaviors. Fourth, in the relationship between the ethical leadership of the top management and the innovative behaviors of the members, the sharing of knowledge among the members had a significant mediating effect. Fifth, the awareness of organizational support had a moderating effect in the relationship between the ethical leadership of the top management and the sharing of knowledge among the members.