• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.85-95
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• 2019

Recently, studies on the fourth industrial revolution have been actively conducted in the areas of government, business, and academia. Corporate business models that utilize the major agendas of the fourth industrial revolution such as robots, artificial intelligence, Internet of things (IoT), and block chains have been created, and various changes have occurred in not only business, education, and living environments but also in international relations. In this study, we looked at changes in social contribution activities from the perspective of a company facing impacts of the fourth industrial revolution. This study examines the definition and activities of corporate social contribution and how we can contribute to society through corporate activities. 'AT Educom', LG Uplus 'Social Contribution through IoT', KT's anti-infectious disease prevention platform and cases of Intel using IoT. In addition, we have presented what we need to do in the future to promote corporate social contribution activities that will make more meaningful impacts on how corporate social contribution activities will change according to technology development. The first, measuring the performance of corporate social contribution activities needs a standardized methodology and social contribution activities through platform business and ICT should be actively pursued. Lastly, social contribution activities between companies and sectors will increase.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.771-782
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• 2021

Social entrepreneurship plays a key role in organizational performance, and social contribution activities are related to organizational members' perception of social enterprise value and performance sharing. The purpose of this study is to verify the mediating effect of social contribution activities in the relationship between social entrepreneurship and organizational performance. For the study, a questionnaire survey was conducted on members of social enterprises, and data of 186 valid copies were used for statistical analysis. Statistical analysis used reliability of measurement variables, confirmatory factor analysis, correlation analysis, and mediating effect analysis. The results of the study are as follows. First, there was a significant correlation between social entrepreneurship, social contribution activities, and organizational performance. Second, social entrepreneurship has a significant correlation with organizational performance. Social purpose and initiative, sub-factors of social entrepreneurship, had a significant influence on organizational commitment. Third, social contribution activities showed a significant relationship with organizational performance. Fourth, in the relationship between social entrepreneurship and organizational performance, social contribution activities showed a partial mediating effect. This suggests that social contribution activities play an important role in improving the performance of social enterprises.

• Korean Journal of Social Welfare
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• v.67 no.2
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• pp.5-31
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• 2015

This study aims to develop the corporate philanthropy scale focusing on the guidelines of ISO26000 and to test its reliability and validity. For the purpose of this study, author conducted focus group interview, individually interview, consult and pilot test in order to clarify description and relevance of scale items. To test reliability and validation of scale, 94 staffs in charge of the corporate philanthropy work in the companies were surveyed as research subjects. The results of the explanatory factor analysis on scale found the six factor structure and 27 items. The construct validity and discriminant validity were confirmed through the confirmatory factor analysis. The reliability of the scale also remained at a high level. Based on these results, implications for corporate philanthropy was suggested.

• Korean Journal of Social Welfare
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• v.61 no.4
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• pp.109-136
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• 2009

This study started with concerns for corporate philanthropy that is emerging as an alternative for resource development of social work field in Korea. However, corporate philanthropy is not operating as an accomplished conception yet, but as a type of the practical discourse. Therefore corporate philanthropy is interpreted a multiplicity of meanings is used ambiguously in social work practice field. This is because theoretical reviews on the conceptual thinking of corporate philanthropy are scant and is in need of empirical inquires into conceptual perception of social workers who uses this concept as a stakeholder to corporate philanthropy. After analyzing the data using Q methodology, the result shows that social workers' major perception patterns on corporate philanthropy perspective consists of three patterns; Win-Win Partnership, Social-obligation, Strategic Materialism. These patterns are classified by the dimension of 'classical view', 'socio-economic view', 'modern view' and 'philanthrophic view'. This result will attribute to develop theories, social work practice program and social worker' training program related corporate philanthropy. And to give facilities for lucid communication among practice and theory in social work field as it materializes the explicit conception of corporate philanthropy that is understood ambiguously in Korea.

• Journal of Korean Society of Forest Science
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• v.100 no.4
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• pp.722-732
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• 2011

Firms initiate philanthropic activities to improve social welfare that is beyond the scope of their responsibility towards society. Forestry activities, among other philanthropic areas, simultaneously improve corporate environment and social performance and provide the opportunity to cooperate for a large number of employees. Firms can effectively contribute to forest conservation with their financial and human resources. To encourage participation of more firms, we need to understand how and why firms engage in such activities. This study aims to explore different types of philanthropic forestry activities that these firms undertake. Corporate philanthropic activities can be categorized as donation, in-house project, or collaboration according to the governance type. We analyzed Yuhan-Kimberly's forestry campaign to investigate how and why the firm engaged in each type. We also propose some practical implications for firms, government, and non-profit organizations to invigorate firm's participation in philanthropic forestry activities.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.349-376
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• 2010

The study intended to explore not only what are the outcomes of employees' participation in corporate philanthropic activities, such as donation or volunteering, but also how their participation achieves the outcomes. In general, a specific corporate context is likely to lead employees to take part in corporate philanthropy in involuntary or passive ways. With this characteristics, employees' donation or volunteering at a working place has an impact on changes in their attitudes toward corporate social philanthropy and organizational commitment. The study also assumes that the changes in employees' attitudes have a mediate effect on their organizational commitment. The study conducted a survey for about 300 employees working at one of corporations in Seoul Metropolitan area. Based on a structural equation modelling analysis, the results showed that there was an indirect relationship between staffs' participations in corporate philanthropic activities and organizational commitment, which was mediated by employees' assessment and attitudes toward corporate philanthropy. Despite a limitation of the study sample, the study provided both an academic ground to discuss on employees' participation in corporate philanthropy, and a practical ground for corporate leaders to strategically consider how to encourage employees to participate in corporate philanthropic activities and to achieve its goal.

• Proceedings of the Safety Management and Science Conference
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• 2010.04a
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• pp.467-480
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• 2010

사회의 환경변화에 따라 기업 또한 기업 또한 과거 폐쇄적 수직 체계의 position power에서 개방적 수평체계의 communication power로 역할이 변화하고 있다. 기업의 사회적 책임 이행의 대표적인 활동인 사회공헌활동은 지역사회와의 소통 수단 뿐 아니라 새로운 마케팅전략으로 자리매김 되고 있다. 사회공헌활동의 성공요소 중 가장 중요한 것은 구성원의 봉사적 마인드이다. 봉사적 마인드는 이론 뿐 아니라 실천적 행동철학에 기인 한다. 기업이 바라는 인재상과도 밀접한 관계가 있다. 본 논문에서는 기업이 신입사원 채용시 봉사활동 실적을 반영하는데 있어서 표준적인 가이드라인을 연구 제시하고자 한다.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.1-18
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• 2001

Some spread-effects and their dynamics accruing to regional community from the new location of large firms would be an interesting theme in economic geography On the assumption that all firms not only should. have cooperative relations with their regional communities but also try to realize such cooperations in case of locating their facilities, some rationale for their philanthropic activities will be discussed in this paper. The focus of this paper is on the community contributions or philanthropy which are executed as the non-profit motivated activities of firms. Why and how should firms respond to the growing requirements of their communities, and what type of philanthropic activities could be good for their social behavioral contexts are the questions to be solved in this study. It is possible to get some guidelines of a firm's philanthropy through the comparisons on the practices in the three largest firm.5: Kodak. Dupont, and POSCO.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.5
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• pp.101-111
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• 2017

This Research is to Find how the CSR Activities for the Growth of Stable and Sustainable Family Business do Influence the Improvement of Company's Brand Image and Service Purchase Intention. It is Aimed for Finding how the Image of Company Pursuing the Diverse CSR Activities is Recognized by General Consumers and the Correlation between the Improvement of Company's Image and the Product & Service Purchase Intention. 323 Exemplars were Distributed to the University Students in Seoul Metropolitan and Chungcheong Area, and 314 Finally were Used for the Analysis. It was Investigated the Demographical Factors, the Important Fields among Company's CSR Activities, the Reason for Company's CSR Activities, the Preferred Companies among Sponsoring Companies. It was Analyzed Three Items of Company Image such as Product/Service, Potential Competence, Relation to Public Benefit and the Regression Model was Investigated how these Three Items do Influence the Purchase Intention. The Research Results Show 'the Improvement of Social Awareness for Company' and 'Negative Awareness Change for Company' as the Reason for CSR. Consumers have the Preference to the Companies Actively Sponsoring Culture & Arts, and this Generally Affects the Business Results, and thus, it is Considered that the Companies have to Contribute the Local Society with the Sprit of Corporate Citizenship in Accordance with the Consumers needs, and Actively to Extend the Culture & Arts Sponsorship.

• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.816-826
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• 2010

The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.