• Title/Summary/Keyword: 기업지원인식

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A Study on Positioning Strategy for Korean Animation Industry in the Chinese Market (한국 애니메이션 산업의 중국시장 진출전략 : 포지셔닝(Positioning)전략 및 실행방안)

  • Kim, Young-Jae
    • Cartoon and Animation Studies
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    • s.11
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    • pp.55-72
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    • 2007
  • Entering the Chinese animation market is a requirement for the survival and growth of Korean animation industry. While the size of Korean domestic animation market is not big enough to explain the investment for the production of animation project, the rapidly growing Chinese market provides a great potential for Korean animation. However, in recent few years, a high entrance barrier has been raised by Chinese government who aggressively enforce the strong policy to protect and develop the Chinese animation industry, by blocking the foreign animations out of Chinese domestic TV broadcasting. As a result, Chinese animation industry has witnessed a rapid growth enough to satisfy the domestic TV programming needs, and there seems no room for Korean animation to be exposed to Chinese animation consumers, whether through export of the program or co-production with Chinese companies. Through the study on Chinese government's policies and recent development of Chinese animation industry, this article is suggesting a new strategy for Korean animation industry to effectively exploit the Chinese market. In order to overcome the entrance barrier, Korean animation industry should satisfy the needs of Chinese government and industry for mutual benefit of both countries, and it can be accomplished by positioning Korean animation industry as a partner for Chinese industry, helping China in its way to the No.1 position in the global animation market. By providing the creative development capability, business knowhow and global marketing network for the co-production project, Korean animation industry can make a win-win situation for both countries, and at this point of stage, it would be the most effective way to make a meaningful presence of Korean animation industry in Chinese market.

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선택 실험법을 이용한 친환경 보일러의 시장 점유율 예측

  • Kim, Mi-Jeong;Bae, Jeong-Hwan
    • Environmental and Resource Economics Review
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    • v.21 no.3
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    • pp.595-625
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    • 2012
  • Recently environment-friendly pellet boilers have interests as emissions of greenhouse gases are regulated internationally and energy security becomes more important to oil addicted countries including Republic of Korea. But the Korean market for pellet boilers is on the initial stage due to the high production costs relative to other conventional boilers. Hence the Korean government has supported financially and promoted the pellet boiler business. In this sense, it would contribute market stratergy and effective promotion policy for both of the government and private companies if we can forecast market shares of pellet boilers appropriately. For this purpose, this study surveyed potential consumers' preferences on pellet boilers among various alternatives using a choice experiment reflecting intangible costs. As the market share of new technology increases, intangible costs decline. According to different intangible cost scenarios, we experimented people's preferences on oil, gas, electric, and pellet boilers. A multinomial logit model was employed to estimate coefficient parameters of common attributes for various alternative boilers. Based on the estimates, we forecasted market shares of individual boilers. We found that as intangible costs decline, the market share of pellet boiler increase substantically while market shares of electric and gas boilers decrease dramatically. The market share of oil boiler did not change significantly. Meanwhile, as people are more rich, more educated, and exposed to advertisement on pellet boilers, the likelihood of choosing the pellet boiler increases.

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Conjugal Role Sharing on Women's Marital Satisfaction (부부역할과 여성의 결혼만족도 : 연령범주별 분석)

  • Lee, Yeo-Bong
    • Korea journal of population studies
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    • v.33 no.1
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    • pp.103-131
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    • 2010
  • This study observes how the conjugal sharing of the roles such as breadwinning, housework/childcare, and leisure activities affects wives' marital satisfaction, and how the relationships among the considered variables are similar or different across age categories. Two dependent variables, the relationship satisfaction and the marital happiness, are measured and estimated as the concept of the marital satisfaction. Analysed is the Korean Longitudinal Survey of Women and Families 2008 collected by Korean Women's Development Institute. Among women in the ages of 30s-50s, full-time housewives with the breadwinning husbands feel happier with their marriage than the wives in dual career families, and those in dual career families are happier than the breadwinning women with the househusbands. Among the women in their 40s, the highest relationship satisfaction is reported by the those of the dual career families. Wives in their 30s prefer equal division of familywork in explaining the relationship satisfaction, while wives in the age of 40s and 50s show only the effect of reducing wives' portion. The co-spousal leisure activity is consistently significant in its positive relationship with the marital satisfaction across the age categories. There is a general tendency that the marital satisfaction is the highest in the youngest age bracket and the lowest in the oldest. For managing better marriages, individual efforts of both spouses as well as social support are required.

Empirical Study on Factors Influencing the Value of Mobile Advertising: From the Perspective of Information Value (정보 가치 관점에서 바라본 모바일 광고 가치의 설명 요인에 관한 실증적 연구)

  • Park, Chul-Woo;Ahn, Joong-Ho;Jahng, Jung-Joo;Kim, Eun-Jin
    • Information Systems Review
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    • v.8 no.2
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    • pp.29-49
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    • 2006
  • The introduction of the Digital Economy has formed a new market producing and trading information. Depending on the current contexts, each user evaluates identical information differently. It is difficult, even though important, to create and deliver the information customized to individual users by using some factors as time, location, and their personal characteristics. Information value, therefore, could be influenced by the capability of information systems to delivery useful information based on individual contexts to the right user immediately at the right time. From this point of view, we argue mobile systems which are able to be aware of individual contexts and deliver contextual information in real time can improve information value easily than other systems can. This research presents the results of an empirical test about antecedents to mobile advertising value. Though context relevance doesn't influence directly mobile advertising value, it plays an important role enhancing information usefulness which has great influence on mobile advertising value. Moreover, to supply information connected with users' context overcomes the effect of irritation. Lastly, entertainment can improve mobile advertising value as satisfying user's hedonic desire beyond the information source supporting decision making.

Comparative Study of a Startup Ecosystem in Seoul, Korea and Chengdu, China (한국과 중국 청두의 창업생태계 비교에 관한 연구: 질적 연구를 중심으로)

  • Kwak, Hyejin;Rhee, Mooweon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.5
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    • pp.131-154
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    • 2018
  • While strong investments on startup and venture ecosystem prosper worldwide, growing interest on nurturing startup ecosystem in Korea is also on its way. However, korean entrepreneurial ecosystem currently results few successful business models with those continuous development of itself compared to the one in China, which is breeding more than 50% of unicorns internationally. Accordingly, this study examined how people in the venture ecosystem, especially in IT industry feel about themselves and startup itself and compared startup ecosystem in Seoul, Korea to the one in Chengdu, China considering each of economic, social and administrational environment. The study tried to provide an implication about the future orientation of Korea's starup and venture ecosystem to policy makers and the ones inside the environment to make a better one. Therefore, the study choose Seoul, Korea and Chengdu, China as geological specimens of startup ecosystem and conduct qualitative study by interviewing selected ones who work in startup incubator, accelerator specified to IT industry and started their own business in IT industry funded by startup reward program. The study categorize the result in social, economic, and administrative parts and screens whether the interviewees from both Korea and China have similar opinions toward each of questions and can be translated to have tendency or not in each part of study. According to the study, the national recognition of startup should be moved from means of maintenance such as restaurants, franchise business to IT startup especially based on software business for the sustainable flourish in Korean venture ecosystem. Investors including accelerator, Angel investors and VCs should be less risk-aversion and therefore prefer stake purchase to solely giving subsidies. The role of governors should be limited to be a middleman of the network, connecting each people in need inside the ecosystem and their reward program should focus on nurturing the growing ones, not just multiplying the numbers of startups to expand the size of entrepreneurial ecosystem. Since this study indicated that entire revision of startup ecosystem should be applied to make a better one, it could be used to design future entrepreneurial infrastructure and the ways of activating startup ecosystem elsewhere in Korea.

A Study on Construction of Apartment-type Factories in the Public Sectors (공공아파트형 공장 건립방안에 관한 연구)

  • Yun, Jeong-Ran;Lee, Hyeon-Joo
    • Land and Housing Review
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    • v.7 no.4
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    • pp.207-215
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    • 2016
  • The purpose of this paper is to explore ways in the construction of Apartment-type factories in the public sector. Recently the markets of Apartment-type factories are driven by the private sector as high quality, high price and supply of in the form of office, these construction trends are different from the original aim of introduce policy of Apartment-type factories which supply production spaces in the city to small capital enterprises. We analyzed the architectural characteristics of Apartment-type factories in Korea, the prospect of their future construction trends and the survey results targeted to small enterprises. In the results of this survey, we grope for the direction for construct Apartment-type factories in the public sector. The Apartment-type factories constructed by the public sector are appropriate supply for manufacturing plants and sale rather than lease form to complement the private market. To optimize economically and functionally for manufacturing activities, the design space in the internal and external spaces is required in order to supply more affordable. Route design, especially considering parking, unloading and warehousing of merchandise, and logistics should be differentiated from the Apartment-type Factories constructed by private sector.

The Effect on the Job Performance of Open Source Software Usage in Software Development (오픈소스 소프트웨어 기반의 소프트웨어 개발 과정에서 업무 성과에 미치는 영향을 미치는 요인)

  • Kim, YoonWoo;Chae, Myungsin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.4
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    • pp.74-84
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    • 2016
  • Open Source Software (OSS) is a new paradigm for software development. The system is based on the notion of giving software (including sources) away for free, and making money on services, customizing and maintenance. For these reasons, many software companies have considered adopting and using OSS in Software R&D. A variety of factors may influence the use of decision making of OSS. The objective of this study was to explore the significant factors affecting the use decision of OSS and the job performance of OSS usage in software R&D. A research model was suggested based on the TOE Framework and Information Systems Success Model. These findings show that technical benefits of OSS have significant effects on OSS use. The technical benefits of OSS, and organization context, in turn, have significant effects on the use of OSS. On the other hand, the technical risks of OSS and the environment context have no effects on OSS use. In addition, OSS use and user satisfaction have significant effects on the individual job performance. This research contributes towards advancing the theoretical understanding of the OSS Benefits and Performance in Software Development.

A Study on the Link Server Development Using B-Tree Structure in the Big Data Environment (빅데이터 환경에서의 B-tree 구조 기반 링크정보 관리서버의 개발)

  • Park, Sungbum;Hwang, Jong Sung;Lee, Sangwon
    • Journal of Internet Computing and Services
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    • v.16 no.1
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    • pp.75-82
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    • 2015
  • Major corporations and portals have implemented a link server that connects Content Management Systems (CMS) to the physical address of content in a database (DB) to support efficient content use in web-based environments. In particular, a link server automatically connects the physical address of content in a DB to the content URL shown through a web browser screen, and re-connects the URL and the physical address when either is modified. In recent years, the number of users of digital content over the web has increased significantly because of the advent of the Big Data environment, which has also increased the number of link validity checks that should be performed in a CMS and a link server. If the link validity check is performed through an existing URL-based sequential method instead of petabyte or even etabyte environments, the identification rate of dead links decreases because of the degradation of validity check performance; moreover, frequent link checks add a large amount of workload to the DB. Hence, this study is aimed at providing a link server that can recognize URL link deletion or addition through analysis on the B-tree-based Information Identifier count per interval based on a large amount of URLs in order to resolve the existing problems. Through this study, the dead link check that is faster and adds lower loads than the existing method can be performed.

A Study on the Cooperation for the activation-type curriculum development site close (산학협력 활성화를 위한 현장밀착형 교과과정 개발에 관한 연구)

  • Kim, Heung-Su
    • Journal of Digital Convergence
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    • v.11 no.10
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    • pp.59-69
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    • 2013
  • 20s country employment rate to 57% in the last four years, is staying low. College graduates in the 25-29 year old crowd real unemployment rate is over 20% youth unemployment, the analysis problem is serious enough. Accordingly, activation of Cooperation, which addresses the issues of these countries now being recognized as the primary means, and in the future, government policy and national indicators to be given more attention and support seems clear. Government from 2012 'Cooperation Development Project leading universities' (LINC: Leaders in INdustry-university Cooperation) by promoting companies that require manpower, actual research and development and technology transfer to enable the University - Industry - between research institutions based on organic correlated with local universities and industrial growth model for the creation of a variety of leading industry cooperation. has to diffuse. This background, the aim of this study at the University of excavation site close-type talent. Fostering curriculum development are essential to the field on the form will close. In this study, major department (Department) conducted by major research based on the results of the curriculum needs to spread the field for Cooperation closely analyze the curriculum and Annual type, domain-specific promotion measures proposed.

A Study on Interdisciplinary Understanding of Modern Science Culture - Focusing on Case Study of 'STS Course' (현대 과학문화의 간학문적 이해에 대한 연구 - '과학기술과 사회' 교양강좌 사례분석을 중심으로)

  • Kim Dong-Kwang
    • Journal of Science and Technology Studies
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    • v.4 no.2 s.8
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    • pp.33-66
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    • 2004
  • In these days, science is too complex and comprehensive scientific practices to be reduced to scientific knowledge. Also it's actors go beyond the limit of scientist society to the broad range of supporting system scientific journalism, education, and business. Science is very important cultural practice of our times. This Study focus on the effect of interdisciplinary approach in understanding modern science culture. First, this paper suggest the approach of public understanding of science(PUS) as a framework PUS has provided new perspectives for the relation of scientific knowledge and understanding. Traditional approach(so-called 'deficit model') regarded understanding as mere transportation of scientific knowledge. So it may be called 'knowledge-oriented approach' to understanding. But PUS consider understanding process of 'dynamic reconstructing' which is occurred in complex socio-cultural context. Second, this article analysis the Korea University STS course(2002-2003) 'Science Technology & Society' as the case study. The case study examine how interdisciplinary approach help students to understand 'sciene in the making'.

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