• Asia Marketing Journal
• /
• v.10 no.3
• /
• pp.103-125
• /
• 2008

After having changed its corporate brand from LG Fire & Marine Insurance to LIG Non-life Insurance in 2006, LIG Insurance has successfully built the corporate image as the leading insurance financial group by engaging in extensive corporate social responsibility activities. LIG, as 'a partner for sharing precious moments of life', intended to provide customers a new value of an insurance by building up the new corporate brand. It established three values to be shared internally. First was to instill a brand value orientation within the organization. Second, the firm identified the brand's value to be delivered to the customers. Third, they defined the image objective to be communicated to them. Based on these set of objectives, the company designed and implemented an integrated marketing communication(IMC) strategy over several years. The result was a successful transition to the new corporate brand name.

• Corrugated packaging logistics
• /
• no.62
• /
• pp.25-30
• /
• 2005

성능인증 제도란? 중소기업이 개발한 기술개발제품을 지방중소기업청 또는 시험연구원에서 그 성능을 검사하여 성능이 확보되었음을 인증하는 제도로써 중소기업이 생산한 기술개발제품을 공공기관에서 안심하고 우선구매토록 정부가 성능을 확인하는 제도이다. 중소기업이 개발한 기술개발제품이면 성능인증을 신청할 수 있으며, 다만, 의약품, 농$\cdot$수산물, 총포, 화약류, 사행성 제품, 비가공 제품 식$\cdot음료품은 제외된다. 신청은 중소기업청에 접수하며, 지방중소기업청에서 신청을 받으면 지방청에서 성능검사가 가능한 사항은 지방청에서 직접 성능검사를 수행하고, 지방청에서 불가능한 일부 항목에 대해서는 시험연구원에 위탁하게 되며, 시험연구원은 성능검사 결과를 지방청에 제출하면 지방청은 그 결과를 토대로 성능인증을 하게 된다. 성능보험제도란? 성능인증을 받은 제품을 공공기관에 납품한 후 성능저하로 인한 손해를 보전해주는 제도로써 구매담당자가 성능보험 가입제품을 구매하여 사고가 나더라도 면책될 수 있으며, 성능보험 가입제품은 제한 또는 지명 경쟁에 우선 입찰할 수 있는 자격을 부여해 준다. 가입은 성능인증을 받은 제품이 성능보험에 가입할 수 있으며, 의무보험이 아닌 임의보험이므로 반드시 성능보험에 가입하지 않아도 된다.

• 방재와보험
• /
• s.32
• /
• pp.24-26
• /
• 1987

• 프린팅코리아
• /
• v.14 no.4
• /
• pp.86-86
• /
• 2014

한국무역보험공사는 최근 엔저로 어려움을 겪고 있는 중소기업을 지원하기 위해 최근 환율이 오를 때는 환수금이 없고, 환율이 내릴 때는 피해액을 전액 보상하는 '완전보장 옵션형 환변동보험' 서비스를 시작한다고 발표했다. '완전보장 옵션형 환변동보험'은 엔저로 어려움을 겪고 있는 농수산물 및 영세 수출기업을 지원하기 위해 도입됐다.

• The Korean Journal of Financial Management
• /
• v.27 no.2
• /
• pp.63-84
• /
• 2010

We investigate whether FX hedging materially increases firm value by testing the valuation effect of Foreign Exchange Risk Insurance in Korea, using our sample of 84 listed firms with 617 observations between 2000 and 2008, Employing Tobin's Q as a proxy of firm value and foreign exchange risk insurance as a proxy of hedging instrument, we find a positive relation between firm value and the use of foreign exchange risk insurance. The hedging premium is statistically significant and is on average 7.4% of sample firm value. We also find our empirical results consistent with the preceding evidence that firm uses the hedging instrument in order to alleviate economic frictions and then hedging causes an increase in firm value.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.21 no.1
• /
• pp.417-425
• /
• 2020

In this paper, value relevance of the level of dependence on separate accounts in non-life-insurance companies is studied. As noted by Shim et al. (2015), the separate accounts of insurance companies consist of contracts with different attributes from the general accounts, so it is likely that firm value will vary depending on the insurer's dependence on the separate accounts. Thus, in this paper, an empirical analysis has been conducted using quarterly financial data and stock price data from domestic listed non-life-insurance companies from 2011 to 2018. The analysis shows that variables representing the level of dependence on separate accounts have a significant negative relevance to firm value. These results may suggest that changes in the proportion of a non-life-insurer's separate accounts may result in a change to its firm value under the same net assets and net income scales in aggregate accounts. This study provides management implications for the operation of separate accounts from the perspective of maximizing firm value. In addition, this study suggests that disclosure system improvement would be necessary to more directly report the operational performance of the separate accounts.

• Korea Trade Review
• /
• v.42 no.2
• /
• pp.145-174
• /
• 2017

Recently, due to the worsening global economic recession, Korea which is a small, export-oriented economy has decreased exports and the domestic economy also continues to stagnate. Therefore, for continued growth of our economy through export growth, we need to analyze the validity of export support system such as export insurance and prepare ways to expand exports. This study is to investigate the effects of Export Insurance on the exports of SMEs as well as LEs. For this purpose, this study conducted Time Series Analysis using data such as export, export insurance acquisition, export price index, exchange rate, and coincident composite index(CCI). First, as a result of the Granger Causality Test, the exports of LEs has found to have a causal relationship with the CCI, and CCI is to have a causal relationship with the short-term export insurance record. Second, the results of VAR analysis show that the export insurance acquisition result and the export price index have a positive effect on the exports of LEs, while the short - term export insurance has a negative effect on the exports of LEs. Third, as a result of variance decomposition, the export of LEs has much more influenced for mid to long term by the short-term export insurance acquisition compared to SMEs. Fourth, short-term export insurance has a positive effect on exports of SMEs. In order to activate short-term export insurance against SMEs, it is necessary to expand support for SMEs by local governments. This study aims to suggest policy implications for establishing effective export insurance policy by analyzing the effects of export insurance on the export of SMEs as well as LEs. It is necessary to carry out a time series analysis on the export results according to the insurance acquisition results by industry to measure the export support effect of export insurance more precisely.

• 방재와보험
• /
• s.117
• /
• pp.8-13
• /
• 2007

기업의 성장과 발전을 위해서는 고객만족을 통한 매출증대가 기본임은 틀림없다. 이것이 가능하기 위해서 기업의 경영자는 종업원을 기업성공에 결정적인 역할을 하는 존재로 인식하고, 이들의 욕구를 충족시키며 동기를 부여하는 인간관리로서의 내부고객 관리를 해야 한다.

• 방재와보험
• /
• s.49
• /
• pp.36-39
• /
• 1991

• 방재와보험
• /
• s.137
• /
• pp.60-61
• /
• 2010

이번 탐방은 자동차부품인 조향품.주물품을 생산하는 공장으로 GM의 올해 우수 공급업체로 선정되는 등 뛰어난 품질로 글로벌 기업으로 성장하는 (주)만도 Steering 사업본부 원주공장을 방문하였다.