• International Commerce and Information Review
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• v.17 no.3
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• pp.225-250
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• 2015

While strategic alliance of multinational corporation has boost, opportunistic behavior is also increased recently. This study examines the cause of opportunism in strategic alliance by focusing on the development of opportunistic behavior, a process in which resource complementarity and risk perception decides attitudinal direction, ultimately leading to opportunism. Empirical test based on 257 alliance participants shows that risk perception had a greater influence on firms' attitudinal and behavioral directions compared to benefit perception. Notably, relational risk heavily influenced firms' competitive attitude and opportunistic behavior. Finally, the study concludes that firms' competitive and independent attitude caused by risk perception negatively influence alliance outcome. Based on the results, it is drawn that alongside the external tools such as surveillance, control, monitoring or legalistic pleas, management of risk perception during the alliance process has significance influence on the achievement of alliance goals.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.98-101
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• 2011

금융회사들은 자사와 제휴 또는 외부 주문하고 있는 사업자들에 대해 전자금융 침해사고 예방을 위한 안전성 점검을 개별적으로 실시하고 있다. 이러한 개별점검 방식은 금융회사와 제휴사업자 모두에게 인력 및 비용, 시간 면에서 비효율적이며 금융회사마다 점검기준이 서로 달라 제휴사업자 측면에서 대응하기가 어려운 상황이다. 따라서 본 논문에서는 금융회사와 제휴 또는 외부 주문하는 사업자들에 대한 개별점검방식의 문제점을 보완할 수 있는 합동점검 프레임워크 구축 개발을 통해 합동점검의 효율성을 기술한다.

• Korea Trade Review
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• v.42 no.5
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• pp.113-136
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• 2017

New product preannouncement through global supply chain management and international strategic alliances is a critical issue for firm's survive and gaining the competitive advantage in the global smart-phone market. To identify the impact of exploration alliance and exploitation alliance on the short-term's Firm Performance, respectively, This study implemented the event study and the cross sectional regression analysis, focusing on the case of Galaxy Note series. Research results identified that new technologies by exploration alliance and the existing technologies through exploitation alliance have a positive effect on the short-term's performance of vendors related. Furthermore, information for the new products showed higher the excess earning rate than information related to the existing technologies. This implies the firms that provides new technologies have a stronger innovative ability than the companies serving the existing technologies, recognizing as a positive signal in the market. Finally, this study implicates that new technologies by exploration alliance enhances innovative abilities from new product preannouncement, and is a critical variable that can determines whether to survive in the market.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.666-677
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• 2016

This study analyzes determinants of strategic marketing alliances' performance using 'continuous use intention' of consumers in the Korean credit card industry. Specifically, this study aims to provide comprehensive and synthetic understanding of these factors divided into firm- level and consumer- level variables. Thirty alliance cards were chosen randomly. For firm- level data, managers from the thirty selected cards were interviewed concerning their respective firm and alliance operation. For collection of consumer- level data, 610 card holders from these thirty cards were surveyed concerning card benefits, benefits information, brand image, and continuous use intention. The hierarchical linear model (HLM) was employed to analyze this multi-level data, yielding the following results: First, consumers identified three factors that positively influence continuous use intention. Second, with respect to firmlevel factors, alliance partner's marketing capability is not positively related to intention, whereas fit of alliance goal influences consumer's continuous use of card. Third, contrary to expectation, the positive interaction effects between consumer level variables and firm level variables were found to be not present.

• Journal of the KSME
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• v.30 no.6
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• pp.555-563
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• 1990

연료전지 발전시스템은 발전효율이 높고, 공해물질이 없는 등 많은 장점을 갖는 에너지생산 방 식에 따라 장래의 이용이 크게 기대되고 있다. 현재 연구개발에 많은 성과를 보이고 있는 미국. 일본에서는 인산형 연료전지의 상업화를 위해 수 MW급의 발전시스템의 신뢰성 실험을 진행 중에 있으며 용융탄산염형 연료전지, 고체산화물형 연료전지의 기초연구를 거의 완성한 단계에 있다. 국내에서도 연료전지발전은 화력발전의 한계, 발전연료의 다원화에 따른 천연가스의 수 입이용이 대폭 확대될 전망임에 따라 이용의 필요성이 많이 대두되고 있다. 특히 많은 섬과 산간지방 등 고립분산지역을 갖고 있는 국내 여건으로 볼 때, 송전. 배전시설이 필요 없는 온사이 트형 연료전지 발전설비가 설치될 경우 많은 이점을 가져올 수 있기 때문에 동 분야의 연구개 발이 필요한 상황이다. 전력은 국가의 핵심에너지로서 전력생산기술의 자립은 매우 중요하다. 특히 우리나라도 선진화되면서 새로운 첨단기술의 도입에 의한 에너지생산기술의 확보가 선진 국들의 기술보호정책에 의해 장애를 받고 있다. 연료전지기술의 경우도 일본이 동 분야를 국 책과제로 지정한 뒤 각 기업이 연구개발에 나서고 있는데, 이미 1980년대 초에 미국과 기술제휴 를 하면서 아시아지역 전체에 대한 전매권을 확보한 상태이며, 다른 타국과의 기술제휴 및 기 술이전을 거부한 채 실용화를 위한 경제성 확보의 시기를 기다리고 있다. 이와 같은 이유로 극복하기 위해 집중적인 투자를 확대하여 독자적인 기술을 확보해야한다.

• The Korean Journal of Air & Space Law and Policy
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• v.25 no.2
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• pp.139-162
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• 2010

In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

• JOURNAL OF ELECTRICAL WORLD
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• s.261
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• pp.16-19
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• 1998

한국전력공사에서는 국내의 타 기관과 전략적 제휴를 통한 연구자원 공동 출자방식의 협동연구개발 체제를 구축하고 지난 ''98년 2월부터 본격적으로 시행하고 있다. 이 협동연구개발은 기존의 공동연구개발과는 차이가 있는데 공동연구개발의 경우, 연구예산은 공사에서 전약 부담하고 연구내용의 일정부분을 외부기관에 의뢰하는 기술의 단 방향 아웃소싱 개념이라면 협동연구개발은 공사와 협동연구기관이 공동출자 및 기술협력을 통해 공동의 목표를 실현하는 양방향 아웃소싱이라고 할 수 있다. 경쟁력이 있는 분야만을 선택하여 집중투자하고 그 외의 것은 외부로부터 지원을 받아 목적을 달성함으로써 조직과 시설을 슬림화하고 핵심역량을 더욱 강화하는 것이 국내외의 신경영 추세인데, 이러한 협동연구개발의 확대시행은 취약한 국내의 연구개발 여건을 감안할 때 많은 효과가 기대된다. 즉 국내의 전력기술 관련 산학연이 자체 핵심역량을 명확히 하여 자원을 집중하게 됨으로써 기관별 핵심분야의 국제경쟁력을 단시간에 키울 수 있게 될 것이고 이미 외부에서 이루어진 비핵심분야의 기술혁신 성과 및 전문적인 능력을 효과적으로 이용할 수 있게 될 것이다.

• 베이커리
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• no.11 s.448
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• pp.46-59
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• 2005

• Journal of Technology Innovation
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• v.25 no.2
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• pp.57-87
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• 2017

This study analyzes whether cooperating with various types of partners contributes to a company's innovation performance as well as the moderating effect of absorptive capacity and appropriability that may affect learning in such relationship. The hypothesis is that cooperating with diverse partners will have a positive effect on the innovation performance since it acquires their knowledge and information. In addition, an analysis is conducted on the moderating effect of absorptive capacity and appropriability on the relationship between alliance portfolio consisting various partners and innovation since absorptive capacity that encourages learning is likely to positively moderate the relationship between partner diversity and innovation while appropriability, the capacity to protect the proprietary technology, is likely to undermine learning from partners. The result of the empirical analysis on Korea's key industries, machinery and automobile, using the 2010 Korea Innovation Survey(KIS) data on manufacturing shows that cooperating with various types of technology partners has a positive effect on innovation performance and moderating effect on appropriability.

• The Optical Journal
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• s.112
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• pp.39-41
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• 2007

(재)한일산업기술협력재단(이사장.조석래, www.kjc.or.kr)은 지난 1992년 한일정상회담을 계기로 설립된 이래 한.일간의 산업기술협력을 통한 국내 기업의 성장.발전을 위해 기술연수.지도.교류 등 종합적이고 체계적인 지원에 주력해 왔다. 재단에서는 크게 중소기업의 기술력 제고 및 인재양성을 목적으로 매년 200명이 넘는 국내산업인력의 일본연수등을 추진해왔다. 최근에는 일본과의 전략적 제휴 및 정보 공유 등 '윈-윈 전략' 에 기초하여 더욱 고도화되고 다양해진 산업기술협사업을 펼치고 있다. 한일산업기술협력재단의 그간 성과를 짚어보고 향후 사업계획에 대해 들어보았다.