• The Journal of Society for e-Business Studies
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• v.9 no.3
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• pp.169-190
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• 2004

This study involves the test of constructs for measuring the web site user expectation, perceived performance regarding IQ, expectation congruency, and satisfaction about influence overall satisfaction. The findings can be summarized as follows. First, Web-IQ expectation appeared to have a positive effect on Web-IQ perceived performance by expectation congruency and a positive effect on perceived performance by assimilation effect. Second, Web-IQ expectation did bot appear to have a negative effect on Web-IQ expectation congruency. Although that was rejected, it differs from established researches. Some prior Web-IQ expectations that approach to congruency after one's post Web-IQ expectation. Third, Web-IQ perceived performance appeared to have a positive effect on Web-IQ expectation congruency. Fourth, result that analyze about effect that congruency gets to Web-IQ satisfaction although Web-IQ expectation appeared to have a positive effect on overall satisfaction.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.972-977
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• 2008

최근 소프트웨어 업계의 화두로 등장하고 있는 정보기술은 오픈소스 소프트웨어(Open Source Software: OSS)이다. 하지만, 사용자의 많은 관심에도 불구하고 지금까지 오픈소스 소프트웨어에 대한 연구는 정성적이거나, 탐색적인 연구로 한정되었다. 사용자 관점에서 왜 오픈소스 소프트웨어에 만족하고, 나아가 지속적으로 이 기술을 사용 하는지에 대한 실증적 연구는 아주 미미하다. 따라서 본 연구에서는 오픈소스 소프트웨어의 성공모델을 제안하는 대신 사용자의 만족에 그치지 않고 지속적인 사용으로 이끄는 영향요소에 대해 실증적으로 증명하고자 한다. 본 연구에서는 Oliver(1980)의 기대불일치이론 (Expectation Disconfirmation Theory: EDT)을 근거로 한 Bhattacherjee(2001)의 정보시스템 수용 후 행동 모델을 연구모형의 기초로 소프트웨어 특성(사용용이성, 유지보수성, 호환성, 맞춤화, 상호 작용성)의 영향을 제안하였다. 본 연구의 결과를 통해 개인 및 기업의 오픈소스 소프트웨어 활성화를 촉진시키는데 기여하는데 그 의의가 있다.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.105-113
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• 2015

This paper investigated Korean popular entertainment (K-entertainment, hereafter) tourism using theory of intention-behavior. Dividing the sample of international visitors to Seoul into the groups of "inclined actors", "inclined abstainers", and "disinclined abstainers," we examined the factors affecting such a division. The results showed that between the inclined actors and the inclined abstainers, there was no significant difference in the years of exposure to K-entertainment contents or the frequency of going to K-entertainment performance in the past. In contrast, the inclined actors were found to have a greater level of knowledge, ability, and cooperation compared to the inclined abstainers. In addition, we found that the K-entertainment performance in Korea was perceived as a substitute, rather than a complement to the performance held elsewhere in the world. Our findings suggest that interests in K-entertainment alone are not sufficient to drive the international visitors' intention to the action of attending K-entertainment performance during their visit to Korea. To this end, this study implies that it is necessary to design attractive tourism packages that include K-entertainment performance.

• Knowledge Management Research
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• v.9 no.2
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• pp.129-146
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• 2008

Customers' evaluation of Website with satisfaction is critical in electroniccommerce. Previous research has studied in a distinct approach; especially IT oriented constructs-perceived usefulness, easy of use and marketing oriented constructs-product, shopping experience, service quality. Despite those important previous studies regarding the usage and the purchase of goods and services, how consumers are satisfied and why consumers leave Web sites without purchasing have not been extensively researched. This study explored those determinants of consumer satisfaction with Web site using expectation-disconfirmation theory (EDT). The present paper extends the range of EDT from antecedents of expectation to consequence of satisfaction. The result suggests that experience and familiarity has an impact on expectation as well as perceived performance and satisfaction. Second, higher expectation makes a negative impact on disconfirmation of expectation. Third, positive disconfirmation of expectation makes a positive impact on satisfaction. Forth. satisfaction produces loyalty and repurchasing intention. Finally, loyal customer has stronger intention to repurchase than satisfied customer.

• Knowledge Management Research
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• v.11 no.3
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• pp.59-76
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• 2010

The knowledge of customer in healthcare service industry is widely accepted as one of the key information for the customers' satisfaction. Previous studies on the customer knowledge about service recovery showed that service providers are having difficulties with standardizing interaction with customer, This study investigated the attribution according to the failure in providing medical services and customer's participation as preceding variable of attribution. A survey was carried out targeting an obesity clinic having high participating rate from May 10 to May 28, 2010. The research results revealed that from whom the responsibility of the service failure originated between the patients and the medical institutions depending on the extent of the patients involvement in service process.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.31 no.4
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• pp.45-55
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• 2023

This paper calls attention to the central problem of the influence of identifying the determinants of airport duty-free store customers perceived innovativeness, pursuit benefits and value-congruency on the behavioral intention. The data is completed with 307 adults with purchasing experience of airport duty-free store O2O integration service which brings sufficient convenience to consumers. The content analysis results show that the influence factors of innovation characteristics, consumer pursuit benefits and value-congruency affect the behavioral intention in various aspects. The result suggests that we should upgrade the innovate functionality and improve the service quality based on consumer needs. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.

• Journal of Korea Society of Industrial Information Systems
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• v.6 no.1
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• pp.99-108
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• 2001

사용자 만족(User satisfaction)은 Bailey와 Pearson(1983) 이후, 정보시스템 분야의 연구에서 시스템의 성능(Performance)을 대변하는 성과변수로서 가장 널리 사용되어져 왔다.[Delone & McLean, 1992]. 그러나 사용자 만족은 실제 시스템의 객관적인 성능이나 품질이 아닌 사용자에 의해 지각된(Perceived) 만족이므로, 인간이 인지과정에서 받는 다른 영향들로 인하여 지각된 성과는 실제의 시스템 성능과 다를 수 있다.[Gatian 1994; Szajna & Scamell, 1993. 따라서 만일 사용자가 지각한 성능이 객관적인 실제의 시스템 성능과 반드시 일치하지 않는다면, 그 원인은 무엇이며, 사용자가 시스템을 평가하는 과정에서 어떤 요인들이 작용하여 이러한 왜곡된 결과를 가져오는지, 사용자 만족이 결정되는 인지적 과정을 규명할 필요가 있다. 이러한 의미에서 본 연구는 마케팅 분야에서 일반상품에 대한 소비자의 만족 결정에 영향을 주는 변수와 그 결정과정을 연구한 소비자 만족/불만족(Consumer Satisfaction / Dissatisfaction)의 연구이론을 도입하여, 정보시스템이란 상품을 대상으로 사용자가 만족을 느끼게 되는 과정을 인지적(Cognitive) 관점에서 규명하고, 만족결정에 영향을 미치는 변수들을 찾아낸 후 소비자 만족을 결정하는 모형을 연구하고자 하였다. 8개 기업의 정보시스템 사용자부터 데이터를 수집하여 LISREL을 이용하여 사용자 만족 연구 모형을 검증하였다. 분석 결과, 결정모형은 유의하였으며 정보시스템의 사용자 만족에 영향을 미치는 변수로는 시스템의 성능 뿐 아니라 기대불일치가 함께 영향을 미치는 것으로 나타나 시스템 성능의 향상과 함께 사용자들의 기대수준 관리에 관심을 기울일 필요가 있는 것으로 나타났다.

• Information Systems Review
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• v.12 no.1
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• pp.107-130
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• 2010

Knowledge management strategy is considered a key determinant of successful knowledge management. However, theoretical and empirical researchers disagree on how knowledge management strategies improve firms' performance. The inconsistent results of prior studies may be attributed to the fact that complementary relationships among knowledge management strategies have not been adequately taken into consideration. While the previous literature has focused on investigating the impact of knowledge sourcing strategies on firms' performance one-at-a-time, in reality firms adopt several different knowledge management strategies together. By drawing on complementarity theory, this study revisits this research problem and develops three complementarity hypotheses. Surveys collected from 139 firms in Korea were analyzed to test the hypotheses by using super modularity function. The results confirmed complementary relationships between system- and person-oriented, and between internal- and external-oriented knowledge management strategies. Our results found no complementarity among the four different knowledge management strategies. This study sheds new light on knowledge management research by developing a new conceptual framework and using advanced analytical approaches to explore the relationship between knowledge management strategies and firms' performance. Implications for practice highlight that a successful knowledge management strategy requires a judicious combination of system- and person-oriented, or of internal- and external-oriented knowledge management strategies.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.595-607
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• 2021

In response to increasing demand of contactless services, the overall usage of "task-oriented chatbots" in the industry is on the rise. The purpose of a task-oriented chatbot is to raise the efficiency of data sharing and workflow; in order to establish a guideline, there must be a discussion on "what" and "how" to share information. We investigate the effects of personalization and different types of the interface on 'performance expectancy', 'effort expectancy', 'intention to use', and 'satisfaction' in the context of a task-oriented chatbot. Results show that 'intention to use' and 'satisfaction' were higher when the level of personalization was higher. Within the closed-discourse interface, 'intention to use' and 'satisfaction' were higher when personalization was lower. We highlight the practical insights in the use of personalization and types of chatbot interface based on 'perceived personalization', 'expectation disconfirmation theory', 'privacy concern' and 'privacy paradox'.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.55-64
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• 2014

While small and medium-sized companies are suffering from a shortage of workers as a result of social tendency to avoid those companies, college graduates still prefer large companies or governmental positions, which consequently results in inconsistencies in the demand and supply of work forces. The gap between them is getting so bad that employment difficulties are exacerbating. Accordingly this study tries to search for potential employee's expected value factors which make people select small and medium companies not big companies. A survey was conducted from October 1 to october 30, 2012 with university students in the Seoul metropolitan area. a total of 350 questionnaires were distributed and 335 were collected. of these, 332 questionnaires were used for data analyses excluding questionnaires with missing values. Data was analyzed by frequency, descriptive factor, reliability, and regression with SPSS win 18.0 program The result of this study were as follows. A factor analysis extracted four factors comprising small and medium companies, which we named career(factor 1), working environment(factor 2), working achievement(factor 3), job security (factor 4). This study showed that small and medium companies' preference were affected by the career, working environment, job security, corporate reputation, salary.