• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.3
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• pp.1745-1752
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• 2015

This study provides a framework for understanding the effects of brand image(symbolic and functional) on emotional commitment and behavioral commitment. First, the causal relationships between brand image, emotional commitment and behavioral commitment were examined. Second, the mediating effects of brand trust were also examined. Undergraduate students(N=217) were participated in the survey and the structural equation modeling was utilized for data analysis. The results of this study reveal that both of symbolic and functional brand image are positively related to brand trust. Brand trust also have positive effects on emotional commitment and behavioral commitment. Based on the results, some recommendations for company are discussed and future research directions are outlined.

• International Area Studies Review
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• v.14 no.1
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• pp.161-181
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• 2010

This thesis researches how country image and product attributes as well as brand personality influence U.S.A, Chinese and Indian Consumers' Korean automobile brand selection and the strategic implications of this study are as follows. First, Country image and Brand personality have more influence on U.S.A Consumers than Chinese and Indian consumers on selection of Korean automobiles. Second, All three of consumers have more influence by product attributes than other two factors, Chinese consumers has more influences by product attributes than U.S.A and Indian consumers have. Throughout this study it can be acutely recognized that brand personality and product attributes as well as country image influence on selection of automobiles made in Korea although there exist differences among three other consumers. This study suggests Hyundai automobiles in U.S.A, China and India need effort to develop representative brands with a unique personality.

• Journal of KIISE:Computing Practices and Letters
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• v.14 no.5
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• pp.472-476
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• 2008

In this paper, we propose a simple and user friendly visual secret sharing scheme based on binary image. The proposed scheme is a new information hiding method which uses only bit-wise exclusive-or (XOR) operation and NOT operation to share a secret binary image information in the user friendly binary images. The proposed scheme has the following merits: (1) It provides efficient embedding and reconstruction algorithms. (2) It provides lossless and perfect reconstruction of the secret binary image. (3) It provides the detection method of its own group by sharing the user friendly image. (4) It can share same sized secret image such as original cover image unlike previous methods.

• Science of Emotion and Sensibility
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• v.1 no.1
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• pp.161-169
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• 1998

제품의 “감성이미지”란 제품의 기능과 함께 제품의 전달하는 감각적 요소 그리고 사용자가 제품을 통해 표현하고자 하는 개념적 표상을 통합하는 이미지이다. 감성이미지의 국제 비교 연구는 사용자가 특정 제품에 대해 가지고 있는 이미지를 구가나 문화의 맥락 속에서 해석하고, 이들 이미지를 상호 비교 평가하고자 한다. 생활문하 속에서 사용자들이 제품에 대해 가지는 감성이미지를 계량적으로 규명하고 비교 평가하며, 이 정보를 기초로 각국의 문화와 정서에 적합한 제품 디자인의 모형을 제시하는데 본 연구의 목적이 있다. 구체적인 연구활동으로 다음과 같은 방법이 제시되었다. 먼저, 각 문화 집단을 특징 지울 수 있는 표상개념으로 “언어 이미지” 스케일을 구성하였다. 이 언어 이미지에 대응하는 디자인 요소로 색채를 활용하여, 언어 개념과 색채 요소에 상응하는 자동차 제품의 감성 이미지가 각 문화 집단에 따라 상이하게 나타날 수 있는지를 비교하고자 하였다. 본 연구에서 나타난 각 문화 집단들이 특정 제품에 대해 적용하는 감성 이미지는 언어와 색체 요소로 구체화 될 뿐 아니라, 이들 집단이 형성한 사회적 표상(social representation)의 개념으로 비교될 수 있는 것을 보이고자 하였다.

• 프린팅코리아
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• v.8 no.1
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• pp.122-125
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• 2009

Painter X의 한글 버전이 최근 출시됐다. Painter는 수채화, 유화 등 예술적인 이미지를 구현해 주는 프로그램으로, 포토샵보다 예술적이고 동화적인 이미지를 구현할 수 있어 디자인 및 사진 시장에서 새로운 조류로 각광받고 있다. Painter의 Auto Painting과 Clone 기능을 중심으로 손쉽게 제작하는 Digital Art를 소개한다.

• 프린팅코리아
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• v.8 no.2
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• pp.96-99
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• 2009

Painter X의 한글 버전이 최근 출시됐다. Painter는 수채화, 유화 등 예술적인 이미지를 구현해 주는 프로그램으로, 포토샵보다 예술적이고 동화적인 이미지를 구현할 수 있어 디자인 및 사진 시장에서 새로운 조류로 각광받고 있다. 이번 호에서는 가장 손쉽고 빠른 방법으로 유화, 수채화 등을 제작할 수 있는 Auto Painting 기능에 대해 소개한다.

• The Korean Journal of Food And Nutrition
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• v.29 no.6
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• pp.835-848
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• 2016

The purpose of this study was to find efficient and customized tools for delivering the benefit of health functional foods (HFFs). Delivery tools which could influence the impact of advertising were images, explanations of ingredients, diagrams of health benefit, patents, and comments from authority. Six advertisements were developed using these tools: "A": relevant image + explanation of ingredients + scientific diagram of efficacy; "B": relevant image + explanation of ingredients; "C": relevant image; "D": irrelevant image; "E": irrelevant image + explanation of ingredient + patent; "F": irrelevant image + explanation of ingredient + comments from authority. To analyze the consumer perceptions on HFFs and advertisement effects, 300 respondents were requested to answer a questionnaire comprising of the following questions: 5 questions of attitudes (necessity of HFFs, trust in HFFs, gathering information, watching advertisements and trust in advertisement claims) and 6 questions on the 6 developed advertisements (attention, understanding, sufficiency of information, sympathy, trust, and purchase). Scoring was done as per the 5 Likert scale. There was a higher proportion of females and the elderly, as compared to males and youngsters. The overall consumer attitudes were positive. Explanation of ingredients, scientific diagram of health benefit, patents and expert comments were helpful factors in increasing the advertisement evaluation by consumer, but the images were not. Advertisement evaluation of consumer did not differ with gender and age. However, differences were observed between some of the consumer attitudes (necessity of HFFs, trust in HFFs, gathering information and trust in advertisements claim) and advertisement evaluations (attention, understanding, sympathy and purchase). Our results indicate that for consumers utilizing the HFFs, advertisements with concrete tools such as diagrams, patent, and expert comments are more helpful. However, for consumers who do not have interest in HFFs, the scientific information was irrelevant. We believe that to maximize the effect of health information in advertisements, consumers should be segmented, and customized tools for each segment needs to be developed.

• The Journal of the Korea Contents Association
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• v.17 no.9
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• pp.510-522
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• 2017

This study aims to investigate the brand image of Korean TV news in terms of functional and symbolic attributes, to examine their interrelationships and their effect on audience' viewing intentions. A survey was conducted on 412 evening main news viewers of KBS1, SBS, and JTBC, and factor analysis and regression analysis were used. The results show that TV news brand personality was composed of three dimensions including enterprising, sincerity, and tradition. JTBC showed the highest mean value in terms of enterprising and sincerity over SBS and KBS1, and the lowest in tradition. The symbolic and functional attributes of the TV news brand image are highly correlated. Finally, the viewing intentions were determined in the order of news brand functional benefit, sincerity and enterprising personality factor.

• Cartoon and Animation Studies
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• s.20
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• pp.87-104
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• 2010

Animation creates meaning and affection by combinig image and sound like film. directed by Yuri Norstein is a good text for analyzing animation sound in that it combines image and various music and sound effects well. This study focuses on analyzing the way that sound function to make meaning in this text. Generally sound is categorized into dialogue, music, and sound effect. And animation has its own characteristic in each category. The voice for dialogue is created corresponding to the image of the character and the rhythm is very important in Animation. Plus Sound effect in animation can be said to mimic not just sound but also movement. This study analyzes sound based on three sound factors and the concepts of the point of listening, subjective sound, and sound bridge. Subjective sound using the point of listening of the wolf and the baby bestows a special position on the main characters in the text. It is the overall characteristic of the sound use of this text that the repetitive combination of sound and image, the linguistic and annotative function of sound effect, and comparatively conventional use of music and sound effect enhance the affection and readability.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.175-185
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• 2019

Despite the rapid growth and importance of social enterprises in recent years, most social enterprises have many limitations such as small business size, financial dependence on government, lack of professional management personnel and knowledge, and low consumer awareness. Therefore, empirical research in the field of marketing is needed for economic independence of social enterprises. This study is based on the following: First, the identity of the social enterprise and the self-image of the consumer, second, the functional correspondence between the consumer's expectation and actual performance of the social enterprise's product, and third, the social value of the social enterprise product, the purpose of this study was to examine the effects of consumer value consistency on customer satisfaction and loyalty to social enterprises. Finally, this study aimed to suggest the moderating role of social enterprise clubs in this process to give implications for the long-term marketing of social enterprises. The results of this study are as follows. First, self-image consistency, functional correspondence, and value correspondence all have positive effects on the satisfaction of social enterprise and its products and form a loyalty. Secondly, whether or not the social enterprise club belonged to them is a moderating variable that raises sensitivity in the effects of self image consistency and functional consistency on customer satisfaction and customer satisfaction on loyalty. It was found to be.