• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.114-131
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• 2022

The goal of this study is to examine the impact of time perspective and life satisfaction of government and public institution employees on organizational SNS attitude and word-of-mouth effect. A total of 136 incumbent employees participated in this online survey. It was found that past-positive, present-hedonistic, and future time perspective positively affected life satisfaction and the organizational SNS attitude. Meanwhile past-negative time perspective negatively affected life satisfaction only, present-fatalistic time perspective did not negatively affect life satisfaction and organizational SNS attitude. Finally, life satisfaction showed a positive impact on word-of-mouth effect via organizational SNS attitude. By identifying psychological underpinnings of time perspective and life satisfaction, this study will provide theoretical and practical implications regarding internal communication and the effective management of government and public institution-operated SNS.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.103-116
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• 2013

Meanwhile, the governmental organization has been familiar with construction and method of one-way communication focused on public relation. As a result, it is true that there are few customers who have interest in, understand, and actively participate in public policy of the government.However, by propagation of smart phone terminal, public relation of government policy is diversified such as SNS, application manufacture, etc. It paved the way for actively increasing customers' comprehension of relevant information and participation as well. With that background in mind, this research tried to search pattern and feature of SNS strategy through domestic and American examples for improving trustof government policy and find common ground in order to seek for solution to help government office conduct a PR campaign more efficiently through SNS.

• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.2
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• pp.487-496
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• 2018

The person who knows inaccurately about AIDS is less favorable to AIDS infectee, and the low level of knowledge as to AIDS and negative attitude cause bias and stigma of AIDS infectee to act as a social exclusion mechanism to impede early discovery or early treatment of the disease. As the level of knowledge as to AIDS affect the attitude of AIDS, so this study was tried to make use of basic data to develop education program that may help AIDS infectee and prevention of infection who visit dental clinics in the future by grasping the level of knowledge of the students of the dept. of dental hygiene as to AIDS and the attitude for the infectee. The collected the data subject to 360 students. The investigated data used statistic program SPSS 22.0 (SPSS Inc, Chicago, IL, USA) to calculate general characteristics by frequency and percentage, and for the attitude towards AIDS using Social Networking Services surveysinfectees and testing hypothesis of Duncan, Scheffe to see which groups show the difference in the practice level of infection management.

• Journal of the Korean Institute of Landscape Architecture
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• v.45 no.1
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• pp.105-116
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• 2017

Murals in villages revitalize communities and spaces, and are economically efficient. Central and local governments are therefore actively undertaking Mural Village Projects but there are some issues and concerns about the projects for the provision of uniformed landscapes for the regions that are the result of a short-term completion of projects, and instead of cohesion, cause destruction of place identities. In addition, the problem of sustainable landscape management that is the result of low community involvement can be pointed out because the murals are products of government-led projects. The study covered the context of landscape and space change processes from a critical perspective, and focused on Ihwa-dong Mural Village, which is considered the first mural village in Korea and has begun to undergo drastic changes due to attention received from media. The purposes of this study are as follows. First, the study provides data about difference of place identity perception and landscape preference between residents and tourists in Ihwa-dong Mural Village. Second, this paper evaluates the current Mural Village Projects and finds alternative directions to improve the projects by using these data. This paper analyzed tourist hot spots in Ihwa-dong Mural Village by using SNS analysis, a field study and focus group interviews. The difference of place identity perception and landscape preference was examined among three groups: residents, new residents who are invited by Mural Village Projects, and tourists. This study showed that many tourists are focused on landscape areas that were not intentionally constructed projects. In addition, the locations of preferred landscapes and stores overlapped. Meanwhile, using qualitative data analysis, it was found that residents perceived the area as being an under-privileged location, while the murals, a non-daily landscape, largely affected place identity perception of new residents and tourists. For landscape preference, tourists preferred outdoor rest areas, while new residents and residents preferred less. Additionally, new residents and tourists preferred an area's night view while residents made no mention of this. Related to the direction of the projects, three groups showed their dependence on the government. This empirical study is significant from a participatory design perspective and in analyzing the issues for mural villages' landscapes, which are spreading across the nation and proceeding without criticism in urban regeneration. Implications for urban planners and suggestions for the future projects are given.