• Journal of Digital Convergence
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• v.12 no.12
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• pp.491-506
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• 2014

The purpose of this study is to examine the effect of expected perspective on the role of genre and attitude toward utilizing genre in broadcast ad on the liking of broadcast ad genre as appeal types of creativity. The results show that there is a significant correlation between macro-environmental expected perspective(MEEP) on the role of genre and a negative attitude toward utilizing genre in broadcast ad. A significant correlation between micro-practical expected perspective(MPEP) and a positive attitude was also found. Consumers with an integrated-situational expected perspective(ISEP) show a more significant relationship with the dual attitude. Consumes with a MPEP have a stronger liking on comparative ad and sex appeal ad, and consumers with an ISEP show a median liking. Consumers with positive attitude have a stronger liking on comparative ad and sex appeal ad, and consumers with a dual attitude show a median liking that is between the positive attitude-based consumers' and negative attitude-based consumers'.

• 한국노년학
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• v.29 no.1
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• pp.51-69
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• 2009

The purpose of this study was to identify the effects of death education on attitudes toward death and depression for older adults. A death education program consisted of needs of death education, alternatives for dignity on death, not ending death(I, II), hospice(I, II), and 9 patterns of death(I, II, III). Participants in this study were 38 older adults aged 60 years or older. Attitudes toward death and depression scales for Korean elders were employed. The data collection and intervention were performed from January to June, 2008. The subjects participated in a death education program for 1 time per week during 10 weeks. The data were analyzed with t-test, and Pearson correlation coefficients with SPSS/Window 14.0. After the intervention, the subjects showed significant difference in attitudes toward death compared to that of pre-intervention. The subjects after the intervention showed no statistical differences in change of depression compared to that of pre-intervention. Also, attitudes toward death were negatively related with depression both before and after interventions, but the change of relation was not significant. The findings of this study contributed to extend the base of program developments on death education enhancing attitudes toward death among Korean older adults.

• Journal of the Korea Convergence Society
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• v.6 no.3
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• pp.37-49
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• 2015

This study is to suggest the needs of laughter recreation convergence education as educational program to promote leisure use and happiness with the expectation that laughter recreation education will generate positive effect positive attitude and psychological happiness. So we prove that this education contributes to one's happy life through this study since it arouses positive changes on behavior. We included 108 Sampling targets and 216 copies of questionnaires to be done before and after education. As a result, partial factors of positive attitude on laughter recreation convergence education had a good influence on psychological happiness and there were differences between before and after the education. So this proves that it is meaningful to have laughter recreation convergence education.

• Journal of dental hygiene science
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• v.12 no.6
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• pp.652-659
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• 2012

The purpose of this study was to examine whether senior simulation would bring any positive change to the attitude of dental hygiene students toward the elderly. The experimental group consisted of 58 dental hygiene students at a college. The experimental procedure was to do activities for 40 minutes wearing aging simulation suit. Self administered questionnaires were used to ask the attitude toward the elderly after senior simulation. The data were analyzed with SPSS program. General and aging related characteristics of subjects were analyzed through descriptive statistics. To testify the differences of the attitude after senior simulation, paired t-test was used. An experiment was conducted from May 27 to June 14, 2012, and the findings of the study were as follows: 1. There wasn't any perfect positive change in the overall attitude of the students toward elderly people after senior simulation, but their attitude got a little more positive whereas they took a neutral attitude in the past; 2. The students who had ever lived with elderly people under the same roof and who had ever received education related to the elderly underwent a more positive change in their attitude toward the elderly; 3. To what extent senior simulation was helpful for the understanding of the elderly was checked, and the majority replied that it was very useful or useful for the understanding of their physical aspects. The findings of the study confirmed that senior simulation didn't change the overall attitude of the students toward the elderly in a positive way yet brought about some positive changes in part. Therefore senior simulation is expected to be one of significant educational programs that could encourage students to have a better physical understanding of the elderly, to take a more positive attitude to them and to provide them with quality dental service.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.140-154
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• 2021

This study examines the structural relationship between parents' positive and negative parenting attitudes, life satisfaction, and academic helplessness. To this end, 2,595 middle school students (1,405 boys and 1,185 girls) were used among the KCYPS 2018 panel materials. The model was validated using a structural equation model, and the verification of the mediated effects of life satisfaction was significant with bootstraps. The results of the study are as follows. First, the positive and negative parenting attitudes of parents have a significant impact on life satisfaction. These results can be interpreted as having an impact on the lives of adolescent children, depending on their parenting attitudes. Second, the positive and negative parenting attitudes of parents have a significant impact on academic helplessness. These results can be interpreted as having an effect on the academic performance of adolescent children depending on their parenting attitudes. Third, satisfaction in life has a significant adverse effect on academic helplessness. These results can be interpreted as having a positive impact on studies according to the satisfaction level of youth's life, and having a negative impact on studies if life satisfaction is high and life satisfaction is low. Fourth, the satisfaction of life is mediated between parents' positive and negative parenting attitudes and academic helplessness. Through this study, it is meaningful in that it allows parents to understand the process of life satisfaction affecting their academic helplessness according to their parenting attitudes.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.219-238
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• 2011

The purpose of this study is to examine the causal relationships among knowledge management system(KMS) quality, perceived ease of use, perceived usefulness, attitude, and continuance use of KMS. The results of data analysis by structured equation model(SEM) indicate that KMS quality significantly influences individual's perceived ease of use and perceived usefulness. Perceived ease of use affects individual's perceived usefulness on KMS. Individual's perceived ease of use and perceived usefulness affect on the creation of a positive attitude, and attitude affects continuance use of KMS. Based on the results, theoretical and practical implications of this study are discussed.

• 한국노년학
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• v.29 no.3
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• pp.1107-1122
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• 2009

The purpose of this study were to examine the perception and behavior for preparing their old age according to the attitudes of middle aged people toward the elderly. In order to achieve this purpose, the survey was conducted with 441 middle aged people from Daegu and Kyungpook. Major findings of this study are as follows; First, there were statistically significantly different attitudes toward the elderly according to the personal variables such as gender, age, education, occupation and income. Second, the group, who had experience in the living together and contacting with the elderly, had a positive attitude toward the elderly. Third, the more positive attitudes toward the elderly, the better perception for preparing their old age. Finally, the more positive attitudes toward the elderly, the better behavior for preparing their old age.

• Journal of The Korean Association For Science Education
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• v.24 no.5
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• pp.946-958
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• 2004

The purpose of this study was to investigate factors in school science influencing students' attitudes toward science. In order to achieve the purpose, a total of 1,002 students at 5th, 7th, and 10th grade levels was sampled and surveys were carried out to examine attitudes toward science and reasons that students liked and disliked science. According to the results, male students liked science more than female students did at all grade levels and 10th graders liked science less than 5th and 7th graders did. The main reason that students liked science was experiments. And the main reason that students disliked science was science teaching methods including science activities, instructional materials, science textbooks and science teachers. Among the reasons that students liked science, factors that affected attitudes toward science were contents and characteristics of science subjects and experiments. Among the reasons that students disliked science, factors that affected attitudes toward science were experiments and science teaching methods. The results suggest that it is desirable to apply appropriate methods according to students' interests in science to develop positive attitudes toward science effectively.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.447-454
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• 2013

This research is an empirical study to analyze the relationship among the ethical leadership of supervisor, CSR attitude of subordinate, and supervisor's performance evaluated by subordinate. A survey was conducted for the employees of a large manufacturing company in Korea, and 196 questionnaires were analyzed. Results of multiple regression analyses showed that the relationship between the ethical leadership of supervisor and the CSR attitude of subordinate was positively significant. That is, the supervisor's ethical leadership leads the subordinate's positive CSR attitude. And, supervisor's performance evaluated by subordinate positively moderated the relationship between ethical leadership and CSR attitude. That is, when subordinates assesses the supervisor's performance as high, the positive relationship between supervisor's ethical leadership and subordinate's CSR attitude becomes relatively stronger. Theoretical and managerial implications of these empirical results were discussed.

• Journal of the Korean Geographical Society
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• v.50 no.3
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• pp.339-354
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• 2015

This study aims to analyze the relation between residents' perception of tourism impact, environmental attitude and participation in Keumkang Pine Tree Forest Trail. The analysis shows that, first, social, cultural and environmental(positive) perception of tourism impact is positive, while economic and environmental(negative) perception of tourism impact is assessed negatively. Second, environmental attitude is very friendly, while the tourism development based on facility are unfriendly. Third, residents' participation is positive, while satisfaction in economic benefits is lower ranked. Fourth, the correlation between items, in environmental attitude and economic, cultural perceptions had a higher level if it's friendly. participation is positive, economic and environmental(positive) perception had a higher level. Finally, for sustainable development must remain a current operating system. And amenities, accessibility, tourist courses and economic benefits, etc. that is should be improved.