• Journal of Korea Game Society
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• v.18 no.5
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• pp.113-122
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• 2018

This paper describes an approach to building and evaluating a sentiment dictionary using a Web corpus in the game domain. To build a sentiment dictionary, we collected vocabulary based on game-related web documents from a domestic portal site, using the Twitter Korean Processor. From the collected vocabulary, we selected the words whose POS are tagged as either verbs or adjectives, and assigned sentiment score for each selected word. To evaluate the constructed sentiment dictionary, we calculated F1 score with precision and recall, using Korean-SWN that is based on English Senti-word Net(SWN). The evaluation results show that average F1 scores are 0.85 for adjectives and 0.77 for verbs, respectively.

• Science of Emotion and Sensibility
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• v.19 no.2
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• pp.79-88
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• 2016

Modern society is living in material affluence after the Industrial Revolution. Meanwhile, consumer needs, in conformity with product diversification, are also being diversified. Modern consumers, unlike those of the past, are trending towards individual consumption that satisfies emotion and values instead of simple goal-oriented consumption. A model case is that of Starbucks. Starbucks has grown into the global coffee franchise it is today through emotional marketing that sells an atmosphere that is unique to Starbucks, consisting of store decorations, store music, employee service, and charming coffee aromas that are identical in every store anywhere in the world. Because this method is marketing that stimulates human emotion, it is assigned to and appeals to human senses and sensitivity. In other words, the charm of emotion marketing is that it draws out consumer emotion, produces positive reactions towards products, and leads to consumption. The utilization of emotions for products or service differentiates brand image and is becoming a key method in reinforcing brand royalty. In particular, more importance is being placed on customer service to strongly impress consumers. Intangible service is becoming the best way to impress customers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.12
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• pp.574-583
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• 2018

The purpose of this study was to investigate the effects of emotional intelligence, self-leadership, and psychological well-being on academic achievement among nursing college students. The subjects included college students in various cities. A total of 199 students were analyzed in the study. Collected data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation, and stepwise multiple regression. The findings show that behavioral strategy, a subarea of self-leadership, self-motivation ability, a subarea of emotional intelligence, and autonomy and positive interpersonal relationship, two subareas of psychological well-being, had significant effects on their academic achievement and had an explanatory power of 13.0%. The study examined relationships between academic achievement and general characteristics and found differences in academic achievement according to gender and grade. Academic achievement had positive correlations with self-motivation ability, a subarea of emotional intelligence, behavioral strategy, a subarea of self-leadership, and autonomy and positive interpersonal relationship, two subareas of psychological well-being. In short, there is a need to develop programs that help nursing college students improve their behavioral strategy of self-leadership, self-motivation ability of emotional intelligence, and their autonomy and positive interpersonal relationship of psychological well-being, for high academic achievement.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.387-406
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• 2015

Recently emotional labor is an essential situation for hospital employees in relation to surface and deep acting as the core of emotional labor strategies. This study empirically examines the relation between hospital employees' emotional intelligence and emotional labor strategies in the context of emotional labor. For empirical experiments, we conducted a questionnaire survey targeting hospital employees, and we employed the method of Partial Least Squares (PLS) for data analysis. Major findings are as follows. Hospital employees' emotional intelligence including self emotion appraisal, others' emotion appraisal, regulation of emotion, and use of emotion, have a significantly positive effect on hospital employees' deep acting. And hospital employees' deep acting has a significantly positive effect on hospital employees' organizational attachment, knowledge sharing intentions, and innovative activities.

• Science of Emotion and Sensibility
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• v.17 no.2
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• pp.77-84
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• 2014

Menstruation being an inevitable phenomenon for every women, reducing the discomfort during the menstruation period is one of the important issues for women's well-being. This study was conducted through user evaluations on disposable pads and reusable pads to comprehend the discomfort factors of the sanitary pads and to provide basic information for improvement. Negative symptoms of the reponses on menstruation outnumbered the positive aspects, and the results suggested that menstruation period was perceived as a painful experience to women. There were difference between the negative and positive responses regarding the designs, functions, fittings, wearing sensations. and disposabilities of disposable pads and reusable pads. While disposable pads had the strength of convenient use, it had the weakness of wearing sensation, and while reusable pads had the strength of wearing sensation, it had the weakness of inconvenient keeping. When designs reflecting these results are made, it is expected to bring a synergy effect by bringing both a more pleasant menstruation period for the consumers and eventual profit to the manufacturers.

• Proceedings of the Korea Database Society Conference
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• 2008.05a
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• pp.263-291
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• 2008

This study is designed to examine how emotional intelligence and cognitive intelligence affect customer satisfaction (social satisfaction, economic satisfaction) and long-term relational orientation of a service provider. The results of the study revealed that both cognitive intelligence of a service provider and economic satisfaction of customers have a positive relationship with longterm relational orientation, while only use and control of emotions except understanding emotions in the self and in others among emotional intelligence of a service provider have a positive, significant effect on social satisfaction of customers. As mentioned above, it can be said that the study is much more significant, at this point where previous studies failed to sufficiently recognize the importance and necessity of studies on emotional intelligence of a service provider. Moreover, the study is expected to provide useful foundations for training and development of employees in the service industry in practice.

• Journal of Convergence for Information Technology
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• v.9 no.11
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• pp.81-91
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• 2019

Recently, social network service (SNS) is actively used by public. Among them, Twitter has a lot of tweets including sentiment and it is convenient to collect data through open Aplication Programming Interface (API). In this paper, we analyze social issues and suggest the possibility of using them in marketing through sentimental information of users. In this paper, we collect twitter text about social issues and classify as positive or negative by sentiment classifier to provide qualitative analysis. We provide a quantitative analysis by analyzing the correlation between the number of like and retweet of each tweet. As a result of the qualitative analysis, we suggest solutions to attract the interest of the public or consumers. As a result of the quantitative analysis, we conclude that the positive tweet should be brief to attract the users' attention on the Twitter. As future work, we will continue to analyze various social issues.

• Science of Emotion and Sensibility
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• v.21 no.4
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• pp.11-24
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• 2018

This study was based on previous ones that demonstrate how social exclusion leads to a desire for physical warmth. Research was conducted using odor-induced emotions to predict social exclusion, leading to a pursuit of emotional warmth and avoidance of emotional distance. For this purpose, a preliminary study sought to select odors perceived to be emotionally warm and emotionally distant, after which two experiments verified differences in odor preference between the social exclusion group and the control group. Results indicated that individuals who have experienced social exclusion had a stronger preference for warm odors and a weaker preference for cold odors compared to those who have not been socially ostracized. This study has theoretical value in terms of expanding the social exclusion-induced desire for physical warmth into the emotional dimension as well as examining the avoidance of emotional coldness, which had been overlooked in previous research studies. This also leads to practical implications for comfort foods, character emotions, emotional-space design, and emotions for artificial-intelligence chatbots.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.4
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• pp.153-160
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• 2021

With the advent of the "age of video" due to the simplification of video content production and the convenience of broadcasting channel operation, review videos on various products are drawing attention. We proposes RASIA, an integrated reliability analysis system based on verbal and nonverbal sentiment analysis of review videos. RASIA extracts and quantifies each emotional value obtained through language sentiment analysis and facial analysis of the reviewer in the video. Subsequently, we conduct an integrated reliability analysis of standardized verbal and nonverbal sentimental values. RASIA provide an new objective indicator to evaluate the reliability of the review video.

• The Journal of Korean Association of Computer Education
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• v.10 no.4
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• pp.125-133
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• 2007

Many researches have tried to introduce affective computing for Human-Computer Interaction (HCI). In the affective aspect, emotional memories significantly affect on people's cognitive processing activities. In this paper, to observe the effect of affective feedback for emotional state of learners in an e-learning environment, selected emotional feedback messages and delivery method are integrated into an e-learning system. Self reporting button for recognizing learner's emotional state are used for detecting learner's emotional states and the test results show that providing affective feedback to learner has positive effects in e-learning environment in terms of learner's academic achievements.