• Korean Institute of Interior Design Journal
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• v.19 no.1
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• pp.63-74
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• 2010

The purpose of this research aims to retrieve the communication which is the essential publicness in the built environment design and the self-management which is the original value in terms of sociology. To examine this, the way in which the characters of the design of the publicness have been changed will be concentrated on in the public area since 1980s, Particularly, this research has been focused on the Second modernity design which is against the aggressive utopia - oriented modernization and Reflexive Modernization which has been mentioned by Anthony Giddens, Ulich Beck, and especially Scott Lash. Also, to understand Reflexive Modernization, the realism art in the view point of the objective recognition of modernity and identity emphasized by Scott Lash will be examined. Through the analysis of the Nene Sachlichkeit which is a part of the realism art, how the reflection of the design can be the function of the design will be addressed and some examples will be analyzed in terms of communications and self-education in the design of the publicness. Thus, Contemporary Built Environment Design features are categorized into universality, objectivity, and rationality; it reaches that the past Neue Sachlichkeit meets the spirit of art; it concludes that the efforts of the reflection of the modernity, intensity and development in design are the challenges for the purpose of the design of the publicness.

• Archives of design research
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• v.18 no.2 s.60
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• pp.27-36
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• 2005

Illustrations in advertisement uses various social and cultural codes to stimulate the desire to buy in consumers in the first place, since this is an economic phenomenon orchestrated to sell a product. Hence, factors outside the product per se, such as tradition, social issues and class consciousness are introduced. Especially, in modern advertisement a strategy is adopted to differentiate standard products produced by mass production. In order to do so, such factors as mentioned above become as important as physical characteristics of the product per se and its usage value. As a result, phrases or images used for advertisement can have independent influences on the society irrespective of the sales effects on the product. In this respect, it is fair to state that advertisement reflects the phases and consciousness of a given period as a cultural phenomenon. Therefore, based on the premise of characteristics and roles attributed to the advertisement, this thesis proposes to make a comparative study on the images of women in commercial advertisement in Korea during Japanese Imperialism and China during Cultural Colonial period dating from 1900 to 1945. The starting point of this research will cover the period of foreign trade and Japanese Imperialism in Korea and interference of Western Power in China. It will also investigate on the birth of Korean advertisement by Japanese Imperialists and Chinese modern advertisement along with the modernization of Shanghai. Then, I propose to present the illustrations of women in advertisements based on comparative study of their characteristics and expressions as observed in several case studies both in Korea and China. Connotative meanings in such advertisement will be investigated in the context of political, economic and cultural dominance.

• Korean Institute of Interior Design Journal
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• no.2
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• pp.40-45
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• 1994

This thesis is to research the change in attitude regarding the architectura ornament. One of the key dogmas within Modern Movement of art and design was anti-ornamentalism. The modernist had revolted against ornament and believed that the greatness of the modern age might lay in its inability to produce a new form of ornament. Architectural ornament has been passed through an process of evolution in a decadent stage. In this context, the purpose of this study is to identify historical meaning of architectural ornament in the age of transition toward Modernism.

• Korean Institute of Interior Design Journal
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• v.13 no.2
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• pp.20-28
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• 2004

This paper aims at researching the characteristics in Bruno Taut of architecture and its influence In Japanese modern architecture. We also can study how to harmonize Japanese traditional architecture with western architecture through activities of Bruno Taut in Japan. Especially, Japanese architectural society had a dispute on their national architectural style in 1910. During the 1930's, however, the rationalist architects denied this 'Jaegwan' style architecture, and insisted a different new Japanese architectural style. Thus Japanese modem architecture adapted two axis of Western and Japan, it had been developed with their conflict and harmony by turns. This activities of Bruno Taut in Japan deeply and freshly influenced on the contemporary Japanese Architectural situation.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.140-144
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• 2006

Modern architecture after enlightenment period of Korea has been defamed indifferently before preparing devices for preservation. Many modern architecture has been underestimated by the feeling of being cultural victimized for Japan and economic logic. Other advanced countries make laws for their historic heritage with a concept for past-present-future. Also they re-create their cultural heritage to help their local economic. As the Registration System is established at july 2001, we have to find organic, positive interior space utilization methods about modern architecture. Modern architecture is private property in real using but it has historic trace. Therefore, modern architecture can be affirmative social property because it is a base of historic, cultural circumstances for local identity. The purpose of this study is to construct preservation and utilization methods of interior space for modern architecture.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.107-112
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• 2006

Current city that we live in exist many modern architecture have historical meaning and high value. This modern architecture is disappearing because study - definite thesis of concept, division of the time - of preservation wasn't advanced fully and we have the feeling of being victimzed for Japanese imperialism, in addition to lack of recognition for cultural treasure value. These days, a growing number of people tend to focus on preservation and uses of cultural properties including mordern architectures. Therefore, this study aims to figure out constructive uses of mordern architectures by purposing analysis and preservation methods with a selected architectures which deserve to be conserved.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.50-59
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• 1997

The purpose of this study is to arrange the modification and the changes of modern fniture in Korea. The results of this study are as follows: 1) The style of traditional furniture was influenced by changes in class structure and social system, an increase in Honsu norms in terms of both quantity and quality, family, marrige, housing patterns, and behavioral patterns etc. 2) Modern furniture in Korea devided into two groups, one was traditiional group of innovative function and scale, the other was electing group of Japanase or Western style. 3) Due to the Honsu norms, Wedding furniture items became more various in kind. Jangrong has been an essential Wedding furniture items since moderv.

• Korean Institute of Interior Design Journal
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• no.13
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• pp.197-202
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• 1997

In this study, we surveyed historical housing settlements of Hwangjon in Bonghwa-a clan village in Youngnam district which was formed in the Chosun Dynasty. We observe the relationships among the spatial layout of clan villages, the water flows and the family hierarchies as follows; (1) when a clan village was initially formed, the water flow, which is the phylosophical foundation of Poong Soo, was the most important factor for determining the original location; (2) as villages prosper, the water flow and the family hierarchy still played an important role in determining the following geological locations; (3) in modern age, however, the water flow and the family hierarchy lost the role in detrmining the geological locations; (4) consequently, in present days, each household becomes isolated from the village. Reflecting on these observations, for village to be maintained, we conclude that we need novel practical and cohesive village forming drives that can replace the water flows and the family hierarchy in the past.

• Korean Institute of Interior Design Journal
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• no.41
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• pp.19-28
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• 2003

Residential space can be stated as a decisive body compositely affected by environmental, physical, social, and cultural influences. Resulting from this idea, residential space can be defined as a mirror reflecting peoples' life at that period. Therefore, it is possible to understand the social and cultural aspects of a certain era through analyzing the residential space built and used at that period. Viewing from this point, latter term of Chosun Period, as a transitional period, was a tie of collapse for the structure of middle-class society forcing its identity system to be reorganized, and of improving upon commerce, agriculture, and manual industry to enable modernization. Following this idea, the goal of this research is to analyze characteristics of higher middle class residences built at the close of 19th century in Gyeonggi province in order to bring into light the change of social structure of the period.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.71-75
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• 2005

For last century, our country fast changed by development of industry but we justly looked away that cultural and natural environment that must preserve inside the change, and we sought quantitative growth. But consciousness about culture is rising now; thereby social request becomes strong that is improved cultural environment; and viewpoint is appearing which is thought heftily cultural environment of city. Important thing of them is the modern age architecture, but serious discord is happening in the current society that allows conservation and destruction of the modern age architecture. But, visible cultural asset such as the modern age architecture is value when it protected as the first time, When it was broken! , restoration or age architecture really necessary to us.