• Title/Summary/Keyword: 근거중심디자인

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A Study on the Design for Corporate Design in Creative Design Concept Process on Marketing Strategy Method (기업 디자인 접근방식 과정 중의 크리에티브 디자인 컨셉의 마케팅 전략과정에 관한 연구)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.131-136
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    • 2017
  • This paper examines the role of corporate design as a marketing process through a theoretical review of the development process of corporate design. Corporate design allows us to conceptualize the intangible consumer needs of a target and make possible the strategy of corporate design. This corporate design approach is to be organized like a marketing approach, so that it can produce outcomes of corporate design. The research was conducted in order to see whether the process of commercial design and its visualization help express the identity of the product, and optimize the direct and indirect experience of it. The rationality of corporate design is created by this process, and design essentially attains creativity in this process. In this research, the author tries to present design process in detail, demonstrate the basis of creative design strategy at the final stage, propose an ideal model of corporate design, where design can be performed creatively and harmoniously on the base of relevant data.

A Study on How the Functional Difference of User Interface Design Layout Affects User Experience. - Focusing on the F-layout and Z-layout - (웹사이트에서 유저인터페이스디자인 레이아웃의 기능적 차이가 사용자 경험에 미치는 영향 연구 - F레이아웃과 Z레이아웃을 중심으로 -)

  • Lee, Moon Hyung;Park, Il Kwun
    • Design Convergence Study
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    • v.14 no.4
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    • pp.181-192
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    • 2015
  • The layout includes various functions not only arrangement, connection, division of information but also affordance and information recognition as the important element that determine the whole structure of information. Recently, the layout of web interface design was gradually changing from the concept of the original Z-layout to F-layout, whereas, it is being changed again into the split layout as the transform of Z-layout. However, there can be lack of grounds as to the reason of the change of layout. Therefore, it needs to study on how the functional difference between the F-layout and Z-layout affects user experience. In this study, we conduct the study on the effect of each layout type on the user experience focusing on the product description of web-page by user test. The user test have shown that the user has better feeling on the split layout based on the Z-layout than F-layout. The Z-layout also has more advantages on the formation of the favorable attitude of user in efficiency, accessibility and concentration. This result is consistent with the trend of web-design to change into the split layout based on the Z-layout and we provided the objective reasons for the effective web-design layout by user test.

A Study On Digital Hybrid System of Environment Design Based On Non-linear Feature (비선형성에 근거한 환경디자인의 디지털 하이브리드 체계에 관한 연구)

  • Kim, Yeon-Jung
    • Archives of design research
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    • v.18 no.4 s.62
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    • pp.185-194
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    • 2005
  • In the perspective of hybrid, design contains confused forms and styles. Thus, the question is what 'decisively affects' on life, happiness and peace of human beings: In the past scientific ecology that tries to solve the problem in the aspect of functional design was important. Now the question is beyond the scientific ecology because human has a different way of environmental adaptation from animals. From this point of view, design is defined as something beyond materialistic standard. Terry Eagleton said, 'Creative ability deviating oneself and transcending is the very standard to measure human beings' A tendency to hybridize one's own section off genre or pursuing dismantlement is found on such creative perspective. In other words, it focuses on making a space of human's cultural behavior by unifying creatively natural environment and architecture space in the organic aspect. Such phenomenon provides a new chance and possibility in environmental design through a new molding experiment according to the development of digital technology. As experiments of environment design using digital technology are actively implemented, ecological and cultural views hybridize to create a new cultural space of various functions and features. Such experiment in environment design highlights the connections of ecological view, recognition of value, and relation-centered ideas, and enables a tool pursuing a new cultural development. This study focuses on the paradigm of such digital hybrid design and purposes to set the system by analyzing the application styles and principles of environment design through theoretical and case studies. In addition, it promotes a new possibility to develop environment design in the history of civilization.

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Research on the relationship between the design of the most favorable ICONs and the formative factors in the GUI design - Focused on the design of the Graphic ICONs. - (사용자 선호지향 기반에 의한 GUI 아이콘 표현 유형과 조형 요소의 상관관계에 관한 연구 - 그림 아이콘 디자인을 중심으로 -)

  • Tao, Yu-Jin;Chung, Sung-Whan;Hong, Jung-Pyo;Hyoung, Sung-Eun
    • Science of Emotion and Sensibility
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    • v.11 no.4
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    • pp.521-530
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    • 2008
  • Graphical user interface design, the visual language to convey information about the icon and the user's information is a medium that can lead to action. Graphical user interface to communicate with the user icon, the user is easy to use, so any time you want to provide information effectively. Communication in order to increase the efficiency of the Graphic User Interface on the nature of the medium must be made to develop the appropriate icon. In this research icon of the type of icon painting. A picture of the icon representation of each type of detail, according to a rating of johyeongjeok identify the elements of the correlation between. On the type of representation of each of Art and Design elements that I know what I saw. The icon design based on user preferences provide guidance on the direction of design-oriented. When the data can be used to designs based on the theory has to offer.

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Experiencing Design Foundation in On-Line Education - By Using The Basic Graphic Tools - (디지털 학습 환경에서의 기초디자인 교육 - 기초디자인 훈련 도구(Basic Graphic Tools)의 개발을 중심으로 -)

  • Lee, Eun-Joo
    • Archives of design research
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    • v.18 no.2 s.60
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    • pp.255-264
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    • 2005
  • The development of personal computers and the Internet led to changes of instructor-student and student-student relationships in design education. New resources of design education with proper materials and tools have to be offered for teaching and learning. The purpose of this research is to develop Basic Graphic Tools(BGTs) on screen that help students to practice the design principles, and to evaluate the BGTs' usability to enhance the credibility of extra tools for online design learning. The BGTs has to be developed to minimize the gap between the online and traditional classroom settings and to maximize the diverse advantage of lecture content driven from technology. Students were given certain design requirements to explore BGTs and a learning guide/performance test after the lecture to evaluate the tools. The test was performed under the e-learning program serviced by C college. This research has presented some encouraging results and raises questions toward future work: how do BGTs impact the feasibility of an online design lecture.

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A Study on Digital Space Design Method and System using Virtual Reality (가상현실을 활용한 디지털 공간 디자인 기법과 체계 연구)

  • 김연정
    • Archives of design research
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    • v.17 no.3
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    • pp.255-262
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    • 2004
  • The history of design has been closely related with the development of technology. The digital revolution requires design to be as innovative and inventive as the Industrial Revolution had been. In the current society demanding innovation and a new role for design, a successful result can be obtained in the interrelationship between digital and physical environments. In this point of view, exhibition design as a part of space design has had the method of analogue virtual reality, which induces spectators' experiences by creating a virtual environment, as its main expression means before digital technology was introduced. This method was developed from plane images or models to picture techniques according to the development of media technology. Nowadays, the exhibition method introducing multimedia, which enables interactions, is being developed. The main purpose of this study is to identify the meaning and role of virtual space in the view of space design and to analyze its functional interaction. Through this, it attempts to actively promote organic integration and development of widely used cyber space and traditional space design.

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A Study on Design Approach of Projection between Theoretical Abstraction and Material Construction in Contemporary Architecture - Focused on the Works of Zaha Hadid, Bernard Tschumi, Foreign Office Architects and Diller Scofidio(+Renfro) - (현대건축의 이론적 관점과 물질적 가시화와의 관계성과 투사에 대한 연구를 통하여본 디자인의 논리와 프로세스의 경향 - 자하 하디드, 버나드 츄미, FOA, 딜러 스코피디오의 작품들을 중심으로 -)

  • Choi, Helen He-Jung;Kim, Seung-Wook
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.42-53
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    • 2010
  • 건축에 있어서 이론과 실제의 관계 문제는 오랫동안 건축 담론에 대한 주요 대상이 되어왔다. 이는 건축에서의 발전이 역사적으로 동시대의 사회적, 문화적, 경제적 환경의 진화와 더불어 진행되어 왔기 때문이며, 건축작업 선상에서 대두되는 이론과 실제의 관계와 맥락성이 건축의 주체성에 매우 중요한 요소로 여겨지기 때문이기도 하다. 1960년대부터 불거진 포스터모던주의의 사고적 영향은 건축분야의 의미와 가치에 있어서 학문과 실무분 야에서 새롭게 재조명되기 시작하였고, 기존 건축고유의 영역을 벗어나, 역사, 이론, 비평, 기술 및 디자인 분야로 확장되어 새롭고 다양한 접근 방법과 그 방식에 대한 고민을 추구하기 시작하였다. 건축작업에 중요한 근거를 제시해주는 비평적 사고를 유지하기 위하여, 이론적인 아이디어에서 실질적인 실무로서의 투사방법, 그리고 그 사이의 절충을 지속하기 위함은 특히 현대사회에서 더욱 복합적이며 다면적인 질문이 되고 있다. 이 논문은 건축의 투사 방법에 있어서 현대 건축가들이 자신들의 이론적인 관점과 그 관점을 건축적으로 가시화 시키는 관계성을 관찰하고, 어떻게 본인만의 논리와 프로세스를 추구하고 지속하는가에 대한 점을 연구하는데에 그 목적이 있다.

Efficient Touch Points Study for IMC : (효율적인 IMC를 이루기 위한 접점 분석연구 : MP3 플레이어 사례 연구)

  • Moon, Seung-Jun;Yang, Jung-Gu
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.303-312
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    • 2006
  • The purpose of this study is to suggest theoretical basis of touch point analysis model in terms of an integrated marketing communications using one specific case study. Results of previous studies have shown several weaknesses. However, this study was carried out to overcome such a weakness. In order to perform this case study, one specific MP3 player was chosen with a market situation analysis. Compared to previous practical situation, the results of this study should be improved in that this model suggested a theoretical basis dealing with synergy effects as well as a correct understanding in consumer's purchase process. Based on the outcome of this study, we hope to see other similar studies which can be of help to the practical efficiency in integrated marketing communication.

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Study of Clock Design Applied to DFX Methodology of Green Design (그린 디자인의 DFX법을 도입한 시계 디자인 연구)

  • Qing, Yan;Koh, Kyeong-Uk
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.690-699
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    • 2011
  • Green Design is mostly discussed in the field of industry design on the concept basis, while less attention to environmental issues have been paid by neither designer nor manufacturer, which thereby adds to the necessity of the study on Green Design methods and process to a great extent. This article through the classification and analysis of DFX, researches on which kinds of designs in the Clock products market are invested with green design concept as piloted by the principle of DFMs, DFR, DFA and DFD. DFX means design for excellence, and also "design for X", where X is a variable with many values. Under the label Design for X, a wide collection of specific design guidelines are summarized. This article conducts DFX principle assessments on Clock by selecting 30 products of Clock market varieties as the samples, and conducts the field design practices centering on those materials of the least conformity with green design tenet amidst the Framework assessment results. In the course of field practices, DFMs principle is introduced, and embodies the significance of DFX method guidance by virtue of the ultimate results of conceptual designs conducted in the guidance of theoretical basis.

A Comparative Study on the Interior Design of Korean-Chinese Coffee Shop - Focusing on the Starbucks (한·중 커피전문점의 실내 공간 환경 디자인 비교 연구 - 스타벅스를 중심으로)

  • Zhou, LIng;Cho, joung-hyung
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.123-132
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    • 2019
  • As the rapid pace of modern society, people's daily life is becoming tenser and busier. We need a place to relax and to release our pressure. Coffee shops therefor become one of our best choice. With the strengthening of the expansion of the localized Starbucks coffee shop, it becomes extremely urgent for other coffee shops to enhance the space environment design to become outstanding in the coffee shop market. This paper researches and compares the indoor environment design of Starbucks coffee shops in four cities in China, namely Shanghai, Suzhou, Shenzhen and Beijing and four cities in Korea, namely Busan, Seoul, Seoul and Jeju. By comparing the design characteristics and the style of the interior environment of Korea-China coffee shops, we analyze the various elements of space design and summarize the differences in the environmental design of Korea-China Starbucks coffee shops. Moreover, we propose the strategic direction for the future design and the future development of coffee shops. The survey results show that the indoor environment design of Starbucks coffee brand mainly highlights the regional cultural characteristics. Starbucks shops utilize the fashion culture elements based on the local economic and cultural characteristics, aiming at creating a characteristic coffee brand culture and promoting the vigorous development of the coffee market.