• Title/Summary/Keyword: 그린제품

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Green Marketing in the Fashion Industry (패션 산업의 그린마케팅 현황 연구)

  • Sung, Hee-Won;Kim, Eun-Kyeung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.3
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    • pp.529-539
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    • 2010
  • The environment and green are critical issues for businesses in the $21^{st}$ century. This study examines product assortments of eco-friendly products, green marketing strategies, and the marketability of Trashion products among fashion brands. Data were collected through an interview method from eight fashion brands that were actively conducting green marketing. The general activities of green marketing were to produce eco-friendly products and/or an economical support for environmental groups or green conservation campaigns. Eco-friendly products included organic cotton products, well-being products made of bamboo or beans, goods made of recycled plastic bottles, and Trashion items. The first reason was to improve the brand image, then take social responsibility, and last participate in the environmental movement. However, the price of green products and supplies of eco-friendly fabrics were the most challenging issues for fashion businesses. The marketability of Trashion products was directly opposed and managerial implications for green marketers were discussed.

Green Supply Chain Network Model: Genetic Algorithm Approach (그린 공급망 네트워크 모델: 유전알고리즘 접근법)

  • Yun, Young Su;Chuluunsukh, Anudari
    • Journal of Korea Society of Industrial Information Systems
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    • v.24 no.3
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    • pp.31-38
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    • 2019
  • In this paper, we design a green supply chain (gSC) network model. For constructing the gSC network model, environmental and economic factors are taken into consideration in it. Environmental factor is to minimize the $CO_2$ emission amount emitted when transporting products or materials between each stage. For economic factor, the total cost which is composed of total transportation cost, total handling cost and total fixed cost is minimized. To minimize the environmental and economic factors simultaneously, a mathematical formulation is proposed and it is implemented in a genetic algorithm (GA) approach. In numerical experiment, some scales of the gSC network model is presented and its performance is analyzed using the GA approach. Finally, the efficiencies of the gSC network model and the GA approach are proved.

A study on the Application of the Space Design of Green Amenity (그린 어메너티의 공간디자인 적용에 관한 연구 -2016년~2018년 메종 & 오브제(Masion & Objet) 세계 박람회를 중심으로-)

  • Hong, Yun Joo
    • Journal of the Korean Society of Floral Art and Design
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    • no.40
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    • pp.45-61
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    • 2019
  • This study attempts to examine the recent trend of 'Maison & Objet' exhibition which shows everything that forms a space, and seek cases where such 'green amenity' is applied. In terms of morphology, a minimal space was filled with a curved shape, and gradually a design that reproduces nature was produced. As the maximalism gradually emerged, decorative elements were added to the design, and a lot of craft products appeared. In terms of materials, the emotion of naturalism was the most common, and natural wood materials were mainly used. These materials combine with various heterogeneous materials to complete a new design, and natural elements were shaped in space. In terms of colors, the theme in 2016 was 'Wild', and it was possible to see a space where wild nature can be experienced. It showed various colors of nature centered on brown and green of trees. 'Silence' in 2017 is distinguished and characterized by its pink color. Also, pieces of warm reddish brown furniture were made. In the past, brass or rose gold would be trendy, but in 2017, gold or silver colors showed a greater popularity. In 2018, 'Show Room' was the theme, and the representative color was green, which affected new designs with yellow and pink.

Performance evaluation of Surface Temperature Reduction by using Green infrastructure Surface Temperature Measurement for Urban Heat Island Mitigation (도시열섬완화를 위한 그린인프라시설의 표면온도 저감 성능평가)

  • Ko, Jong Hwan;Bae, Woo Bin;Park, Dae Geun;Jung, Won Kyong;Park, Yun mi;Kim, Yong Gil;Kim, Sang Rae
    • Ecology and Resilient Infrastructure
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    • v.5 no.4
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    • pp.257-263
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    • 2018
  • This study is to develop a GSTM (Green infrastructure Surface Temperature Measurment) equipment for reducing the surface temperature of GI by using LID Method. The tests were conducted including GI products such as Greening block, Pervious Block, Soil Block and so on. The GSTM equipment developed by considering the literature surveys are characterized as follows. The non-contact infrared temperature sensor was used to measure the surface temperature, and it was improved to measure the overall average temperature including the center and the corner temperature of the specimen. The developed GSTM equipment was used to compare performance of asphalt and GI products. As a result, the Greening Block show a high difference of $18.4^{\circ}C$ and it contributes to the decrease of surface temperature.

Green UCR (User Created Robot) in r-Learning (r-Learning에서의 Green UCR (User Created Robot))

  • Kim, Jin-Oh;Han, Jeong-Hye
    • 한국IT서비스학회:학술대회논문집
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    • 2010.05a
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    • pp.260-265
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    • 2010
  • 국제적으로 관심이 증가되고 있는 지구 온난화와 환경문제는 제조업체, 유통업체, 서비스업체 뿐만 아니라 교육현장에 있어서도 매우 중요한 이슈이다. 창의성 증진에 대한 기대로 성장하고 있는 로봇교육은 OECD 및 EU 국가정부의 환경영향 카테고리인 유독성, 비에너지 자원고갈의 문제와 연결된다. 본 논문에서는 r-Learning을 위한 교구로봇교육에서 환경이슈를 고려하는 미래지향적 Green UCR(User Created Robots)에 대한 이론적 개념을 정립하고자 한다. 그리고 교과부에서는 '친환경 그린스쿨 조성사업'을 추진하고 있는데, 창의성 증진뿐만 아니라 환경보호에 대한 인지적 교육 효과가 매우 큰 초등학교의 Green 로봇교육은 제대로 조명받고 있지 못하는 실정이다. 이에 국내외 Green 로봇 제품 및 교육 현황을 살펴보고, 국내의 초등 방과후학교 로봇교실에서의 연간 전국 건전지 사용실태 추정수치와 교사의 Green UCR에 대한 이슈를 조사하여 제시하고자 한다. 마지막으로 이를 토대로 업체, 교육기관, 정부를 위한 그린 UCR 교육 서비스를 위한 가이드라인을 제시한다.

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CORPORATE PARTNERS 저탄소녹색성장추진사례 - LG화학의 Green 경영 추진 사례

  • 환경보전협회
    • Bulletin of Korea Environmental Preservation Association
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    • s.401
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    • pp.36-39
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    • 2012
  • 'Green경영'은 기업활동 전반의 환경영향을 최소화하고 Green 제품 확대, Green 신사업 강회를 통해 새로운 고객가치를 창출하는 동시에 국가 및 사회에 기여하는 적극적이고 능동적인 경영이다. 과거 환경경영이 환경관리를 주요 방침으로 삼고, 환경에 대한 영향을 최소화하기 위해 사업장의 환경관리를 중심으로 전개되었다면, Green 경영은 Green 사업장 조성뿐만 아니라 Green 제품 확대, Green 신사업 강화를 통해 전세계적 이슈인 기후변화 문제에 대응하고, 저탄소 녹색성장에 기여하여 지속성장을 도모하는 것이 주목적이다. LG화학은 Green 경영을 통해 제조 공정상의 에너지 효율을 개선하고 온실가스 감축, 물(원수) 사용량 절감, 그린에너지 생산 등과 같은 직접적인 기여뿐만 아니라 에너지 효율이 높은 제품을 판매, 소비단계에서의 온실가스 배출을 줄이고 태양전지, LED, 전기차 배터리 등 Green 신사업를 확대하는 등의 간접적 기여를 통해 지구 전체의 온실가스 감축에 기여하고자 한다. 한편 기후변화 관련 국내외 규제에 능동적으로 대응하고, 국내외 에너지 정세 변화에 따른 영향을 최소화하기 위하여 온실가스 배출량 관리, 신재생에너지 시스템 설치, 스마트그리드 시범사업 참여 등 다양한 활동을 전개하고 있다.

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Technology Trend of LIB/PCB Copper Foil Industry (PCB/FPCB 용 Copper foil 산업의 기술 동향)

  • Song, Gi-Deok;Lee, Seon-Hyeong
    • Proceedings of the Korean Institute of Surface Engineering Conference
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    • 2015.05a
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    • pp.57-57
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    • 2015
  • 전해동박(Electrodeposited Copper Foil)은 전기도금 공정으로 제조되는 얇은 구리 포일로서, 주로 TV, PC, 스마트폰 등 전자제품의 인쇄회로기판에서 전기신호를 전달하는 회로소재로 사용이 되며, 최근에는 모바일 IT, 전기자동차, 지능형 로봇, 그린 에너지 산업 등에서 필수적으로 적용되는 소재로 이용이 급증하고 있는 핵심소재이다. FPCB/PCB용 전해동박은 최근 휴대폰, PC와 더불어 전 세계적으로 열풍이 불고 있는 스마트폰, 태블릿 등의 최신 전자 모바일기기의 보급이 가속화됨에 따라 해당 제품들의 다기능화, 고집적화가 진행되고 있으며, 5G 이후의 Mobile 기기를 중심으로 하는 차세대 전자기기의 소재 분야의 선점을 위해서 광폭(600 mm 이상) 제품 제조가 가능한 전해 동박으로 다양한 표면처리의 $18{\sim}2{\mu}m$ 급의 얇은 두께를 갖는 경제성이 확보된 고특성 동박이 필요로 되는 상황이다. 이와 더불어 PCB/FPCB에서 요구하는 동박기술의 소개 및 현재 연구 개발 Trend를 소개하고자 한다.

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A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy (그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

Influence of Some Commercially Available Mouthwashes on Teeth (일부 시판 구강양치액이 치아에 미치는 영향)

  • Min, Ji-Hyun
    • Journal of dental hygiene science
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    • v.18 no.4
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    • pp.265-270
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    • 2018
  • The purpose of this study was to investigate the chemical properties of some commercially available mouthwashes and to ascertain whether the mouthwashes accelerated mineral loss in dental enamel. Five commercially available mouthwashes were selected from the three largest malls in Korea: Perio Total 7 Aqua Cool Mint Strong $Fresh^{TM}$ (PS; LG Household & Health Care Ltd.), Garglin $Original^{TM}$ (Dong-A Pharmaceutical Co., Ltd.), Garglin $Zero^{TM}$ (Dong-A Pharmaceutical Co., Ltd.), Listerine Naturals $Citrus^{TM}$ (LC; IDS Manufacturing Ltd.), and Listerine Cool $Mint^{TM}$ (LM; IDS Manufacturing Ltd.). The composition, pH, and titratable acidity of the mouthwashes were investigated. Six bovine teeth specimens were prepared for each mouthwash group. Each of the six specimens was individually immersed in 30 ml aliquots of mouthwash for 1 minute, 30 minutes, 90 minutes, and 120 minutes, and the samples were placed in a $36.5^{\circ}C$ stirred incubator. The degree of mineral loss (${\Delta}F$) of the tooth surface area exposed to mouthwash, compared with normal teeth, was analyzed by quantitative light-induced fluorescence-digital. The difference in ${\Delta}F$ among mouthwash groups was examined by the Kruskal-Wallis H test (${\alpha}=0.05$). The contents of mouthwashes differed between Listerine and other products, and the pH ranged from 4.09 to 6.75. The titratable acidity of PS was the lowest at 0.63 ml and highest at 9.25 ml for LM. Minor mineral loss was observed when dental specimens were immersed in the Listerine products (LC and LM) for more than 90 minutes, but the degree of mineral loss for Listerine products was not statistically significantly different from that for groups without mineral loss. In conclusion, all five commercially available mouthwashes showed no harmful effects on tooth enamel.

Effect of Environmental Friendliness on the Purchase of Energy Saving Product (친환경성이 에너지절감 제품 구매에 미치는 영향)

  • Joo, Young Jin;Han, Chang Woo
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.347-355
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    • 2014
  • In this research, we analyzed the effect of environmental friendliness on consumer's purchase intention with an energy saving product. We found that the economic benefit, easy to use and environmental friendliness have significant positive(+) effects on environmental friendliness of the energy saving product. We also found that the effects of economic benefit and environmental friendliness differ by the level of consumer's environmental consciousness. Consumers with high level of the environmental consciousness are less sensitive on the change of the economic benefit and more sensitive on the change of the environmental friendliness than consumers with low level of the environmental consciousness. The results of this research imply that when planning a marketing strategy for an environmental friendly product it is important to emphasis the economic benefit to consumers with low level of the environmental consciousness while it is important to emphasis the environmental friendliness to consumers with high level of the environmental consciousness.