• Asia Marketing Journal
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• v.6 no.3
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• pp.1-26
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• 2004

The purpose of this study is to conduct a theoretical and empirical study to identify the appropriate organizational culture for the activation of CRM. The contents of this study are consisted of two parts: First, using the organizational learning theory originated in the organizational behavior area this study proposed which culture related factors are indispensable for the activation of CRM. Second, the propositions in the first part were confirmed by analyzing the survey data from the CRM practitioners in Korean companies. Conclusively the results show the follows: First, for the activation of CRM not only the individual learning(including team learning) but also the enterprise-wide sharing of the information is the crucial element. Second, for the activation of the individual learning, the enterprise-wide participation, the active experimental trials based on the empowerment, and the facilitative leadership of top management must be encouraged. Third, for the activation of the information sharing the active communication among the departments and the possession of organizational memory must be realized.

• International Commerce and Information Review
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• v.16 no.4
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• pp.409-437
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• 2014

The purpose of this study is to present the specific ways of successful localization by analyzing the success and failures case for localization within the framework of the strategic models through a theoretical background and strategic models of localization. The strategic models of localization are divided by management aspects such as the localization of product and sourcing, the localization of human resources, the localization of marketing, the localization of R&D, harmony with a local community and delegation of authority between headquarters and local subsidiaries. The results, by comparing and analyzing the success and failures case for localization of individual companies operating in India, indicate that in terms of localization of product and sourcing, there are successful companies which procure a components locally and produce a suitable model which local consumers prefer and the failed companies which can not meet local consumers' needs. In case of localization of human resources, most companies recognize the importance of this portion and make use of superior human resource aggressively through a related education. In case of localization of marketing, It is found that the successful companies perform pre-market research & management and build a effective marketing skills & after service network and select local business partner which has a technical skills and carry out a business activities, customer support, complaint handling with their own organization. In terms of localization of R&D, the successful major companies establish and operate R&D center to promote a suitable model for local customers. In part of harmony with a local community, it shows that companies which made a successful localization understand the cultural environment and contribute to the community through CSR. In aspect of delegation of authority between headquarters and local subsidiaries, it is found that most of Korean companies are very weak for this part. there is a tendency to be determined by the head office rather than local subsidiaries. Implication of this thesis is that Korean enterprises in India should carry forward localization of products and components, foster of local human resource who recognize management and system of company and take part in voluntary market strategy decision, wholly owned subsidiary, establishment and operation of R & D center, understanding of local culture and system, corporate social responsibility, autonomy in management.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.167-175
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• 2015

The purpose of this study is to review the relationship between managerial system(CEO support, pay system, education & training) and knowledge management, and the moderating effect of decentralization and formalization in small business. In order to verify and achieve the purposes mentioned above, questionnaire data are gathered and analysed from 227 subjects in Kangwon-do province. Multiple regression and multiple hierarchical regression analysis were applied to test the proposed hypotheses: 1) the relationship between managerial system and knowledge acquisition, 2) the relationship between managerial system and knowledge transfer, 3) the moderating effects of decentralization on the relationship between managerial system and knowledge management, 4) the moderating effects of formalization on the relationship between managerial system and knowledge management. Empirical survey's findings are as follows; First, knowledge acquisition and transfer appeared to be positively related with CEO support and education & training. Second, education & training was verified to be more positively related with knowledge transfer in higher decentralization group than in lower group. Third, CEO support and education & training were more positively with knowledge acquisition in lower formalization group than in higher group. Fourth, pay system were more positively with knowledge transfer in lower formalization group than in higher group.